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Jury Chairman | Global Chief Creative Officer, Wunderman

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Bjorkman

WPPED Cream Digital work in 2017 represents the extraordinary diversity inherent within anything ‘Digital’ – which is to say most everything.

This year’s judges were united in wanting to recognize envy-worthy creative that was designed to enlighten, shine and perform boldly in the digital landscape. Jurist Daniel Chu tagged the best of this kind of work as “Born Digital.”

The major theme from our jury was the importance of humanity in the creativity – work that makes you ‘feel’ rather than just ‘think.’ And there’s no better example of this than our Crème de la Crème winner.
 
J. Walter Thompson New York’s “Unsafety Check” for Black Lives Matter tackles a controversial subject that many would shy away from. But brilliant creativity has the ability to illuminate issues such as this in ways that make them resonate to a much wider audience, and thus bring us more speedily towards the solutions we’d all wish to see.
 
Already hailed around the world, it’s the sort of work we should aspire to. I’m proud to work within an organization that can create something that matters as much as this, and humbled by all those who made it happen. Congratulations from all of us.
 
Jury member Tuesday Poliak eloquently summarized how we separated the awarded work in WPPED Cream Digital from the abundance of great work entered here in 2017.  She said the very finest showcases the difference between, “Engagement for the moment versus creating a lasting impression and connection with the brand.”  That standard, we agreed, was met by all the Winners and Highly Commended work.  
 
THANK YOU! and props to this year’s talented and generous jury: Daniel Chu (POSSIBLE), Kevin Drew Davis (Blast Radius), Aden Hepburn (VML), Renee McKeon (Bottle Rocket), and Tuesday Poliak (Wunderman).

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