• WPPED Cream
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  • WPPED Cream
  • WPPED Cream
  • WPPED Cream
  • WPPED Cream
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  • WPPED Cream

Introduction

Chief Executive Officer, WPP

Sir Martin
Sorrell

We live in a world increasingly conditioned by numbers – and for most of the time, sensibly so. Investment decisions can’t be made solely on the basis of whim. Only numbers can provide the common currency that allow proposals to be discussed, evaluated against alternatives, and held to account against agreed, quantified objectives.  Numbers provide the reassuring structure around which we hope to build a successful business.

But our appreciation of numbers must never lead us to believe that only that which can be measured matters. If I was ever likely to forget this often-inconvenient truth, our annual WPPED Cream awards would swiftly correct me.

Every elegant exhibit on this website has proved itself to be a practical solution to a business problem. And I suspect that not a single one of them came about solely through the application of numbers.  

People have recently been asking: what is it that WPP companies can do that the consultancies cannot? If you’re asked the same question, I suggest you simply give a knowing smile – and suggest they visit this mind-enlarging website.

My thanks - and my admiration - go to those many thousands of talented people in WPP companies who continue to apply intuition and imagination to their clients’ briefs. And yes: with wonderfully quantifiable results.

Categories

Various Work

About WPP

WPP is the world’s largest communications services group with billings of US$74 billion and revenues of over US$19 billion.


Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; digital, eCommerce and shopper marketing and specialist communications. The company employs over 200,000 people (including associates and investments) in over 3,000 offices across 112 countries. For more information, visit rapturecity.info.


WPP was named Holding Company of the Year at the 2017 Cannes Lions International Festival of Creativity for the seventh year running. WPP was also named, for the sixth consecutive year, the World's Most Effective Holding Company in the 2017 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2017 WPP was recognised by Warc 100 as the World’s Top Holding Company (third year running).

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