The work submitted this year is very diverse, but the winners here all drive results by balancing brilliant, insightful thinking with making the most of the modern media environment.See awarded work
All the winners straddle technology, creativity, and human insight. This is evidenced by the superb, creative use of data in the Netflix and Skyscanner work, and the emotional power of the Bank of Montreal’s use of Facebook to commemorate war veterans.
KFC China provided one of the most integrated campaigns of the year, rooted in the culture of gaming in China, but connecting directly to sales in a way that is relevant globally.
Finally, our Crème de la Crème combined a little of all of this – Skittles utilised smart digital, a sense of humour, and an integrated activation plan, delightful to consumers and absolutely true to the brand.
Congratulations to all the winners and to all the many other category-defying entrants that made this such an exciting category to judge.