WPPED CREAM 2010
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Advertising Jury Chairman
John O'Keeffe

Worldwide Creative Director: WPP


world class solutions to real world brand problems, delivered across all markets by all of our creative agencies


If 2009 was a year of battening down the hatches, perhaps 2010 has been the year of emerging from the worst of the economic storms. There is still a long way to go, but the WPP performance at Cannes, where we were virtually neck and neck with our closest - now perhaps only - competitor, is testament to the creative power WPP brings to bear on behalf of all our clients. This book is simply a reiteration of that fact. World class solutions to real world brand problems, delivered across all markets by all of our creative agencies.

As ever the results reflect those attained in some of the world's most prestigious Advertising Festivals. However, in a slight change to previous years, where an entry has only had a chance to shine in one or two shows, simply by dint of the date it first appeared, we have factored that into the judging process.

The Crème de la Crème was a close run thing, but the award goes to The Topsy Aids Foundation for an astonishing, and astonishingly moving, film. 'Selinah' uses time lapse photography over ninety days to show a woman, in the last throes of life, brought back to full health. The plaudits go to Ogilvy Johannesburg.

I said last year that if we could continue to deliver the sort of performance we did in 2009, we should be confident in our ability to continue to the top of the creative tree. I can only add my congratulations on the blistering 2010 performance that has already put us within a hair's breadth of that pinnacle.
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