The second year of our competition saw a nearly tripling of entries, signalling the importance of the field and growing enthusiasm among colleagues.
Judges included Eric Weisberg (Executive Creative Director at JWT), Rob Rogers (Co-CEO Sudler) and Alina Kessel (Team Leader GSK) and we were stimulated and educated by the wide-ranging nature of the work. Having returned recently from Cannes Lions, many similar themes emerged: 1) healthcare broadly speaking offers tremendous creative opportunities; 2) some of the best work comes from WPP units in relatively small markets; and 3) the quality of ideas and execution directed to healthcare professionals still lags by comparison.
This year the Crème de le Crème goes to Grey Group in Singapore for the “Talwar Bindi Life Saving Dot”, a brilliant, culturally sensitive approach to addressing iodine deficiencies in women who risk cancer and other breast disease during pregnancy. The supplement is actually delivered though this traditional symbol of beauty, a communication idea that can save lives.
There were many other outstanding and highly commended examples, and we urge you to review them all. Thanks for your participation.