£6bn of other people’s money: the watertight case for building your brands - read Jeremy Bullmore’s annual essay feat. ’s The Long and the Short of It

"Consumer preferences are changing quickly and we must change to meet their needs, and the needs of our merchants. The ecosystem must continue to adapt.” - Michael Evans, President of Alibaba, in conversation w/ ’s David Roth.

WPP’s Jeremy Bullmore debates the effectiveness of short-term vs long-term strategies in his annual essay feat. ’s The Long and the Short of It

The constant highlight of the WPP Annual Report: Jeremy Bullmore's essay. This year on the watertight case for building brands (p86).