e.wire
March 2017


Stop Press

  • Switzerland tops best countries rankings
  • Skol retains number one spot as Latin America's most valuable brand
  • #RewritingTheCode of gender inequality
  • WPP 2016 Preliminary Results

New Offers

  • Hello Australia, New Zealand, Singapore
  • Burson-Marsteller and Hill+Knowlton join forces in Denmark
  • Specialist ecommerce consultancy expands to MENA region
  • Landor and Designworks Australia merge

Insights

  • World leaders on Facebook
  • Decoding Britishness
  • JWT MENA Future 100 Trends

New Business

  • BT selects Wunderman UK
  • SunStream™ selects J. Walter Thompson Cape Town

Awards

  • MEC Sweden named Media Agency of the Year

STOP PRESS

Switzerland tops best countries rankings
According to the 2017 Best Countries report, a joint rankings and analysis project from U.S. News & World Report, Y&R’s BAV Consulting and the Wharton School of the University of Pennsylvania, Switzerland has debuted as the best country in the world. Now in their second year, the rankings evaluate 80 countries – up from 60 last year – across a range of criteria, from power and economic influence to citizenship and quality of life, to capture how nations are perceived on a global scale. John Gerzema, Chairman and CEO of Y&R’s BAV Consulting, said: “Our data captured widespread global concern for the social and geopolitical changes that cast many nations into uncertainty and turmoil. The new rankings reflect people’s desire to restore some sense of order by rewarding nations they perceive as championing neutrality, stability and diplomacy.”

Skol retains number one spot as Latin America's most valuable brand
For the second year in a row, Brazilian beer Skol is the most valuable brand in Latin America according to the fifth annual BrandZ™ Top 50 Most Valuable Latin American Brands survey from WPP and Kantar Millward Brown. Second and third place went to Corona and communication providers Telcel respectively. The report also shows that, in a challenging economic and political environment, the retail sector was the only category that did not decline in value, growing its contribution to the total value of the region’s brands from 16% in the previous report to 20% in 2017. Latin America saw major political changes and high inflation that hit consumers’ budgets and confidence in 2016, resulting in a 22% decrease in the total value of the region’s strongest brands. However, the value of the Top 10 declined by just 14%, indicating that investment in marketing and building a strong brand can provide protection in tough times.

#RewritingTheCode of gender inequality
Global children’s charity Theirworld has launched an ambitious campaign, created by The Partners in collaboration with other WPP agencies, to expose the hidden values and behavioural codes of gender inequality. Theirworld has teamed up with WPP agencies The Partners, Kantar Added Value, Kantar Futures, MEC and VML to create a campaign that encourages leaders from all sectors to change negative attitudes and behaviours that perpetuate gender stereotypes. This is part of WPP’s commitment to Common Ground, the unprecedented industry-wide pledge to support the UN Sustainable Development Goals. WPP is supporting Goal #5: achieving gender equality.

WPP 2016 Preliminary Results
2016 was another record year for WPP, with reported billings up 16.0% at £55.245 billion, reported revenue up 17.6% at £14.389 billion, and headline profit before interest and tax up 21.8% at £2.160 billion, over £2 billion for the first time.

NEW OFFERS

Hello Australia, New Zealand, Singapore
AKQA is arriving in Australia, New Zealand and Singapore through a partnership with creative technology company DT whose clients include Bunnings, Optus, Bupa and Tourism Australia. DT’s brand will remain but transition to the AKQA brand in the future. The partnership is the latest move in AKQA’s strategy to meet client demand across service lines and regions. Combining DT’s additional 220 employees from Sydney, Melbourne, Auckland and Singapore, AKQA will now have 2,000 employees in 21 studios across the USA, Europe, Asia and Australasia.


Two of Denmark’s best-known strategic communications agencies – Burson-Marsteller and Hill+Knowlton Strategies – have combined to launch a new communications agency that leverages the strengths of the two brands while remaining part of each respective global network. Burson-Marsteller Denmark’s current CEO, Nikolaj Buchardt, will head the new agency, while Mikkel Andersen, currently Director of Hill+Knowlton Strategies, will become Chief Operating Officer. The working name of the new agency is HKBM. The firm will represent both Burson-Marsteller and Hill+Knowlton Strategies in the Danish market and continue to be part of the Nordic and international WPP network.

Specialist ecommerce consultancy expands to MENA region
MEC has announced the launch of MEC Commerce, the agency’s specialist ecommerce consultancy, in the MENA region. It will combine the services of a media agency with best-in-class consultancy, securing brilliant delivery of ecommerce strategies. MEC Commerce MENA will be led by Head of Ecommerce Julio Cesar Rodriguez, whose experience includes ecommerce projects for clients within online travel, hospitality and retail. The new division is part of the EMEA hub in London.


WPP AUNZ has announced that Landor Australia and Designworks Australia have merged to form Australia’s leading brand and customer experience design agency. The new entity brings together two successful businesses with highly complementary offers: Designworks’ regional strength in corporate branding and customer experience design, and Landor’s global capabilities and proprietary methodologies in branding, design and innovation.

Ogilvy & Mather acquires stake in Eightytwenty in Ireland
Global advertising, marketing and PR agency Ogilvy & Mather has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience, market leader in the Irish digital communications industry. Dublin-based Eightytwenty employs over 30 people and has developed a bespoke model that combines creative, data, performance media and technology to design and deliver campaign narratives across the entire customer journey.

INSIGHTS


The World Leaders on Facebook 2017 study by Burson-Marsteller found that Indian Prime Minister Narendra Modi is the most followed world leader on Facebook with 40 million followers on his personal page, while US President Donald J. Trump is in second place with 20 million followers. World Leaders on Facebook 2017 is the latest research on how world leaders, governments and international organizations communicate through social media.


Strategy, design and innovation agency The Partners has released To Be or Not to Be: Decoding Britishness, a new report on the state of Britishness in branding. The research, conducted with Kantar’s Lightspeed, explores the crisis in modern British identity post-Brexit and examines consumers' and marketers' attitudes to the value of national provenance today.


JWT’s Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, highlighting the top 100 consumer trends that are driving change across the Middle East and North Africa. The report, authored by Mennah Ibrahim, MEA Director of the Innovation Group, dices the trends into 10 major consumer categories such as Travel & Hospitality, Retail, Health, and Food and Drink.


To address the realities of today’s hypercompetitive, complex marketplace, Landor, the global branding and design firm, has developed a new playbook: The Brand Community Model. In this new world, multiple communities, including employees, partners, third-party influencers, and superfans, are actively encouraged to become involved in a brand’s management. Landor spent the last year interviewing more than 20 Fortune 500 companies, identifying best practices and speaking with industry insiders to better understand the challenges facing brand governance today. The agency then assembled a panel of senior executives from six of the world’s top brands to co-create this resilient and flexible way to govern brands.


Mindshare North America's latest annual Culture Vulture Trends report highlights the latest consumer shifts and cultural trends forecast to grow over the next year. Now in its sixth year, the annual report does a deep dive into behavioral trends and insights – spanning demographic shifts, media consumption, sociological insights, and much more – including the role for brands.


Comprehensive profile data can be readily integrated into research datasets to boost engagement and shorten surveys by bringing in third party data. Fueled by Lightspeed’s ability to ‘ask less, append more,’ AmplifyR Appends is now available in five key markets. Initially launched in the United States in 2016, Lightspeed has announced the expansion of its data service capability to United Kingdom, France, Germany and The Netherlands.

Functional but unfriendly
ArcTouch Mobile & Connected Experiences recently released the results of a new mobile UX survey, “Functional But Unfriendly: A Study of Enterprise Mobile App User Experience.” The study revealed that of the 4,000 office workers screened, only 12 percent are taking advantage of enterprise mobile apps in the workplace. Furthermore, while those 12 percent of employees that have access to enterprise mobile apps do see productivity benefits, users are generally underwhelmed by their current app experience.


The QuestionArts team, led by Jon Puleston, Vice President of Innovation, has announced its latest product enhancement features: Intelligent Components. QuestionArts Intelligent Components enable surveys to respond to a panelist’s device with rich, innovative features and an enhanced touch screen experience. Intelligent Components ensure surveys are optimized for respondents on all devices, screen sizes and orientations, delivering a vastly improved user experience and enhanced data quality to clients.

NEW BUSINESS

CLARION COMMUNICATIONS

The Portuguese Cork Association – Clarion Communications

GROUPM

Campañas de Prensa – MEC Spain
Expert; McVitie's;Togni – MEC Italy
Honda – MEC New Zealand
Hyundai Elevator; Cleantopia; Dio; Pizza Ettang – MEC South Korea
JS Unitrade Merchandise Inc. – MEC Philippines
PhonePe; Corvi – MEC India
Pladis; Recordatti – MEC Poland
PRONACA – MEC Ecuador
San Churro – MEC Australia
Vita Coco; Aston Martin; NYCFC – MEC USA
Zee Nung – MEC Thailand

HILL+KNOWLTON STRATEGIES

LTA (Lawn Tennis Association) – Hill+Knowlton Strategies UK

YOUNG AND RUBICAM GROUP

ADNOC Distribution – Wunderman Dubai
ETI; Danone – Wunderman Turkey
Samsung Electronics Polska – VML Poland
Xtep – Y&R Beijing

J. WALTER THOMPSON

Wildlife Reserves Singapore – Mirum

PEOPLE

HILL+KNOWLTON STAREGIES

Hill+Knowlton Strategies Thailand has appointed Mullika Angsuwattana as Associate Director.

J. WALTER THOMPSON

Jocelyn Tse joins JWT Hong Kong as Planning Head.

J. Walter Thompson Beijing hires Janet Dai as MD.

KANTAR

Phil Smiley has been appointed CEO of Kantar Consulting.

Julie Kollman has been appointed Chief Research Officer at Kantar.

GROUPM

Siwat Chawareewong and Niklas Stalberg are named Chief Executive Officers for GroupM Thailand while Kevin Clarke will take on the role as GroupM chairman for Thailand and Myanmar.

MAXUS

Maxus UK has promoted Alex Steer to the newly created role of Chief Strategy Officer.

ESSENCE

Jovy Gill has been promoted to Managing Director of Essence Australia.

MEC

Daniel Coscia has been appointed CEO of MEC Argentina.

MINDSHARE

Mindshare has hired programmatic consultant Liz Salway to run the Mindshare Worldwide programmatic team after promoting Adam Ray to a newly-created global role.

YOUNG AND RUBICAM GROUP

Y&R Malaysia has named Emir Shafri Executive Creative Director.

Burson-Marsteller Indonesia has announced two new appointments. Reza Setiawan has been named Director, Brand Communications and Muhamad Heikal has been named Associate Director, Public Affairs.

Wunderman Mexico has appointed Alfredo García Alonso President, It has also appointed Andres Villegas Vice President of Strategic Planning.

Wunderman Taiwan saw two major appointments this month. Jill Chang, formerly a Cerebros International Health executive, is the agency’s new Managing Director, while Business Director Eliza Tsai was promoted to Deputy General Manager.

VML Mexico has appointed Andres Sanchez as its new CEO.

VML India has appointed Venkatagiri Rao Creative Head.

WPP DIGITAL

SYZYGY

Erik Semmelhack, formerly Global Senior Vice President, Strategic Growth, has been promoted to President, North America, of Ars Thanea.

Megan Harris, formerly Managing Partner at SYZYGY, has been promoted to Managing Director, heading SYZYGY’s North American practice.

AWARDS & RECOGNITION

AKQA

AKQA’s Sao Paulo office has been awarded the prestigious World Architecture Community Award.

GROUPM

MEC Germany won a Deutscher MediaPreis in the Media Strategy category for its work with L’Oreal.

MEC Hong Kong was a winner at the Mumbrella Asia Awards in the Best use of Programmatic category for its work with Disneyland Hong Kong.

MEC Hungary was named Media Agency of the Year at the M+list Awards.

MEC UK won Media Agency of the Year at the Mediatel Media Research Awards.

MEC Wavemaker took home four ESA Excellence awards in the Best Use of Digital, Sport Sponsorship, Media Sponsorship and B2B Activation categories.

Mindshare has topped the 2016 Asia Pacific new business leagues according to independent consulting firm R3.

Mindshare and HUL (Hindustan Unilever) took home Gold at the WARC Media Awards.

J. WALTER THOMPSON

J. Walter Thompson Atlanta took home 37 wins including 17 Golds at the recently held 2017 Atlanta ADDY Awards.

HILL+KNOWLTON STRATEGIES

Hill+Knowlton Strategies Argentina was successful at the Latin American SABRE Awards 2017 wining in the Travel and Tourism, Consumer Products/Services and Marketing to Consumer (New Product) categories.

Hill+Knowlton Dubai won the Best Influencer Relations for Lenovo at the PRCA MENA Awards.

Hill+Knowlton’s US Banfield team was recognized with an In2 SABRE award by Holmes Report for best original research for PR.

OGILVY AND MATHER

Ee Rong Chong, Managing Director of Ogilvy Public Relations (Ogilvy PR) and Ogilvy & Mather (O&M) Group Singapore, was named Outstanding PR Professional of the Year at the recently held PRISM (Public Relations In the Service of Mankind) Awards 2017. Ogilvy PR also took home the Best PR Campaign of the Year award for the Traffic Police “Use Your Road Sense” campaign.

London-based Ogilvy Healthworld was awarded a Silver recognition at the PM Society Awards in the Disease Awareness category for their "How's your smile?" gum disease campaign with the British Society of Periodontology.

YOUNG AND RUBICAM

VML and Y&R Africa Group named Most Digitally Integrated Ad Agency in South Africa: “One to Watch in 2017” by MarkLives.

Y&R London won Best Marketing/PR Campaign at the Wealth briefing Swiss Awards 2017 in Geneva for its work with Lombrd Odier.

NATIVE VML has been awarded two second places in the Digital Interactive and Television, Video and Cinema categories for Absolut One Source at the Creative Circle Awards.

VML took home the Most Innovative Mobile Experience award at the Adobe Innovation Awards announced at the Adobe APAC Partner Executive Forum.

Wunderman Health Account Supervisor Isaac Gealar was named “Rising Star” in Team GSK’s prestigious 2016 Star Programme.

Manoj Mansukhani, Managing Director India, was a recipient of CMO Asia’s Most Influential e-Commerce Professional of India for 2016!




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