- WPPED Cream winners revealed
- Wunderman hires Lincoln Bjorkman as Global Chief Creative Officer
- Q3 results beat analysts’ expectations
- Burson-Marsteller celebrates 60-year anniversary with promise to “Be More”
- Digital marketing agency VML expands into China with the acquisition of IM2.0
- Kantar Worldpanel and IMRB in strategic tie-up
- Rockfish launches digital CRM practice
- BrandZ Top 50 Most Valuable Latin American Brands
- Making sense of payment proliferation
- Best practices in shopper marketing
- Maxus appointed by L’Oréal
- Electronic security services provider ADT selects MediaCom
- Colgate-Palmolive partners with Fabric Worldwide
- Bates CHI&Partners appointed by the National University of Singapore (NUS) Business School
- Grey’s Tor Myhren promoted to Worldwide Chief Creative Officer
- Changes at the top of two of WPP’s branding agencies
- WPP appoints General Electric’s Charlene T Begley to its board
- Rebecca Moody joins Ogilvy & Mather Advertising as UK Chief Strategy Officer
Awards & Recognition
- Ogilvy & Mather UK triumphs at Campaign’s BIG Awards
WPPED Cream winners revealed
WPP has unveiled the winners of the annual WPPED Cream Awards. Now in their seventh year, the awards recognise the very best work produced by WPP companies around the world, across all marketing disciplines. Sir Martin Sorrell, CEO of WPP, said: “The WPPED Cream winners are a remarkable testimony to the talent in our companies. The sheer quantity of brilliant work, in all categories and from all regions, is astonishing. It’s what our clients came to us for; it’s why WPP exists; and it makes me extremely proud.”
Lincoln Bjorkman has joined Wunderman as Global Chief Creative Officer, responsible for formulating and articulating the agency’s global creative strategy. Bjorkman, who moves from Publicis agency DigitasLBi, also becomes a member of Wunderman’s Executive Board. He will lead the agency’s Global Creative Council, formed last year to encourage creative conversation and cooperation throughout the business.
Q3 results beat analysts’ expectations
WPP has posted its third quarter trading update, reporting revenue growth of 7.4% in the three months to the end of September, well ahead of market forecasts. Growth was particularly strong in North America, the UK and Latin America, and functionally in advertising and media investment management, data investment management and healthcare communications.
To mark its 60th anniversary Burson-Marsteller has launched “Burson-Marsteller, Being More”, a new global positioning that expresses the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world, as well as its longstanding commitment to evidence-based communications. To support the fresh positioning, the firm has launched a new website at .
VML has continued its expansion in the Asia-Pacific region with the acquisition of IM2.0, one of China’s most successful digital marketing agencies. Established in 2008, IM2.0 provides a range of services, including online strategy, creative design, website development and maintenance, online campaigns, mobile application development and data analytics.
Kantar Worldpanel and leading Indian market research firm IMRB have formed a strategic partnership to run a joint consumer panel service across India. The new alliance, which combines the local market knowledge of IMRB with the international expertise and global perspective of Kantar, will deliver detailed insights into one of the world’s largest consumer markets.
Full-service digital agency Rockfish has created a new digital customer relationship management (CRM) practice. The practice will work with brands to monetise big data by targeting customers with the right messages at the right time across devices.
TNS and ZappiStore launch app to help companies identify growth opportunities
TNS, in partnership with online market research platform ZappiStore, has launched ConversionModel Express, an app that enables brand owners to conduct rapid surveys of consumer behaviour to gather top-line insights on their growth opportunities.
BrandZ Top 50 Most Valuable Latin American Brands
Mexican beer brand Corona claimed top spot in the second annual BrandZ Top 50 Most Valuable Latin American Brands
rankings, replacing Petrobras, the Brazilian energy giant, which topped the standings in 2012. Combining financial data with consumer opinions gathered from interviews with over 25,000 Latin American consumers, the BrandZ Top 50
is the most robust ranking of Latin American brands available.
TNS UK has released The Future of Payments
, a new study that outlines the difficulties consumers can experience when trying to negotiate competing payment methods, and considers how the payments industry can provide the level of control and certainty that people are seeking when paying for goods and services.
The Path to Purchase Institute and Geometry Global have announced the release of a new book, Global Perspectives on Shopper Marketing
, which examines shopper marketing outside the United States in an effort to identify best practices and how these translate from continent to continent and country to country.
National University of Singapore (NUS) Business School
– Bates CHI&Partners
– Fabric Worldwide
– Geometry Global São Paulo
– Maxus UK and Ireland
Social Media Broadcasts
– MEC India
– MEC Italy
– MEC Malaysia
– MEC Mexico
– MEC Portugal
Saline de Bex
– MEC Switzerland
– MEC Taiwan
– MEC Turkey
– MediaCom Denmark
– MediaCom India
– MediaCom Philippines
OGILVY & MATHER
Altec Lansing; Bitdefender
– Ogilvy Public Relations
YOUNG & RUBICAM GROUP
JK Organisation; BITS Pilani; Sunburn; Getit Infomedia; UFO Moviez India
– Genesis Burson-Marsteller
has promoted Sam Kelly
to Head of Business Development and Marketing.
, Worldwide CEO of The Brand Union
has also been appointed CEO of global retail and branding consultancy FITCH
has been appointed by Geometry Global UK
as Chief Strategy Officer.
has promoted Tor Myhren
to Worldwide Chief Creative Officer.
and Keith Ho
have been appointed Managing Partners of Grey Hong Kong
has named Phil Mahoney
Trading Director and Adrian Terry
has joined MEC Bravo
as Managing Partner, Multicultural, Anna Trusova
has been appointed Media Group Head, MEC Russia
, and MEC New Zealand
has hired Nicky Greville
as General Manager.
has appointed Michelle Z Sari
as General Manager, Baosheng Gao
as Head of Analytics and Insight, and Kristin Lu
as Talent Director.
has named Alan MacDonald
Senior Vice-President, Digital Operations and Technology.
has been appointed to the new role of Director of MENA and South Asia, Kantar Media Audiences
has named Benoît Tranzer
Regional Managing Director, responsible for France, Germany, Italy and the Netherlands, and Jean-Michel Janoueix
Regional Managing Director, responsible for Central/Eastern Europe and the Nordics.
OGILVY & MATHER
has joined Ogilvy & Mather Advertising
as UK Chief Strategy Officer.
has been named by Ogilvy & Mather Advertising
as UK Head of Integrated Media Production.
Ogilvy Public Relations
has named Debby Cheung
President of Ogilvy PR, China/Hong Kong, and Andrew Thomas
President of Ogilvy PR, Southeast Asia, with additional responsibility for leadership in India. Kieran Moore
, current CEO of Ogilvy PR, Australia, takes on the additional role of Regional Director of Talent.
General Electric’s Charlene T Begley
has been appointed to the WPP
board as a non-executive director.
YOUNG & RUBICAM GROUP
has appointed Hari Ramanathan
as Chief Strategy Officer, Asia and Joy Lu
has been named Brand Team Leader, Y&R Shanghai
has hired Lincoln Bjorkman
as Global Chief Creative Officer.
has promoted Akiko Mumford
to Senior Vice President, Global HR EMEA, Yee Poh Ling
to Senior Vice President, Global HR Asia Pacific, and Julian Ormerod
to Managing Director, Global Client Lead on Nokia.
has appointed Bandit Saokaew
as Head of Creative Solutions and Will Halliday
has been named Strategic Planning Director at Wunderman Singapore
Wunderman Data & Insights
has named Tom Young
Executive Vice President, Data Management and Solutions, while Andy Ziegler
has taken on the dual role of Executive Vice President, IT Systems and Support for Wunderman Data & Insights
as well as Executive Vice President, IT Solutions for KBM Group
and Chris Furse
have rejoined VML
, the former as Chief Technology Officer and the latter as Executive Business Director for VML New York
has hired Amy Worley
as Managing Director, Channel Activation and Bill Patterson
as Channel Director, Public Relations, and promoted Aaron Evanson
and Tony Snethen
to Executive Creative Director and Renee Holmes
and Jen McDonald
to Managing Director, Client Services.
has named Gary Teo
Regional Director of Technology.
has joined Landor Associates
as the firm’s new CEO.
and David Mineyama-Smithson
have joined Landor Associates Greater China
as Director of Strategy and Creative Director respectively.
AWARDS & RECOGNITION
’s WWF Together iPad app won Gold at the German Design Awards in the Audiovisual and Digital Media category.
Chairman and WPP Ventures President Tom Bedecarre
will receive the Hal Riney Icons of Marketing Award from the San Francisco Bay Area Innovation Group (SFBIG) on the 14th of November.
took the 14th annual Promotion Marketing Awards of Asia by storm, securing 21 awards including the highly coveted Best of Asia Campaign and Best in Country for Hong Kong, Malaysia and Japan.
Geometry Global Romania
was awarded a Silver at the Golden Drum International Advertising Festival and Geometry Global’s Eastern European team
won a Gold and two Silvers at the 2013 Red Apple Festival.
won two Silvers at the Brazilian Regional Columnists Awards and was the most awarded CRM agency at the AMAUTA Awards, picking up a Gold and two Silvers.
Geometry Global South Africa
was involved in two award-winning campaigns at the Loerie Awards, South Africa’s annual creative awards.
bagged a Gold and two Special Awards at the APG Awards 2013 and Grey Group Malaysia
won a Gold at the Malaysia Effies 2013.
won four awards at the Mobile Marketing Association (MMA) Global Smarties, which included a Gold and a Silver for Maxus UK
was named Media Agency of the Year by trade magazine Meios & Publicidade
and MEC Poland
won five honours at the Effie Awards Poland including a Gold and two Silvers.
’s campaign for the film Paranormal Activity 4
won the Best Mobile Branding Campaign award at the Digiday Mobi Awards, a Gold at the ninth annual IAB MIXX Awards, and the Mobile Mafia award at the fifth annual Mobile Media Summit.
Kiran Khan Ali
, MEC Pakistan’s General Manager, won the Young Woman Leadership Award at the Asian Leadership Awards in Dubai.
won a Platinum Award at the first annual BrilllAAnce Awards for its work with Citi and the Wall Street Journal on their “City of the Year” campaign.
of MEC New York and James Hier
of MEC Australia were named Agency Innovators by The Internationalist
won the Innovation Award for its campaign for Crosse & Blackwell at the MPA Awards and MEC Germany
won a Silver at the Euro Effies for its campaign for Daimler.
won two Silvers at the Euro Effies and was a major winner at the OMMA Awards, taking home four honours including Best-in-Show in the Integrated Online Campaigns category.
received the Best Effectiveness award at the Festival of Media LatAm and MediaCom UK
was named Agency of the Year in the Best Collaboration category at the MPA awards.
won two Golds and three Silvers at the Ad Club Mumbai Emvies and a Gold and a Silver at the MMA Smarties.
won a Gold and a Special Award at the Account Planning Group’s Creative Strategy Awards and JWT South Africa
won a Gold and two Silvers at the W³ Awards.
OGILVY & MATHER
Ogilvy & Mather UK
triumphed at Campaign
’s BIG Awards, winning five Golds and two Agency of the Year awards. In addition, OgilvyOne was honoured with an Agency of the Year award and the Arden Award.
MediaPost’s OMMA Magazine
named Rockfish’s Chief Strategy Officer Dawn Maire
as one of its 2013 Online All Stars.
YOUNG & RUBICAM GROUP
won five Grand Prix, a Gold, a Silver, a Golden Rose first place and a Golden Watch at the Golden Drum Awards. Y&R Prague
was also a big winner at the Awards, claiming two Golds and two Silvers.
was awarded a 2013 Silver Cradle from the Cradle Foundation and was named the winner of the Creative Showcase award by IAB Australia for its campaign for the Australian Federal Police. VML also won two OMMA awards and two Golds at the 2013 IAB MIXX Awards.
RTC Washington, DC
, scored a hat-trick at the W³ Awards, securing three Golds in the Online Video – Pharmaceuticals category for its MSinspiration Films.
At the PMAA Dragons of Asia 2013, Wunderman International India
won Gold for Best B2B campaign for its work on the Microsoft Coach Cloud campaign.
’s work on the Starbucks Singapore iPhone app took Gold in the mCommerce category at the Smarties APAC Awards. The team’s eCitizen website also won the Outstanding Achievement in Government award at the Interactive Media Awards.
AGENDA Hong Kong
was honoured at the WebAwards 2013 for Standard of Excellence in the Beverage and Consumer Goods category.