- And the Emmy goes to… Grey!
- Kantar Media announces new leadership
- MediaCom wins United Nations award
- WPP appoints new non-executive directors
- The Data Alliance and FourthWall Media announce data partnership agreement
- Ogilvy & Mather acquires stake in PennyWise
- Kantar launches US and China Insight websites
- Yolk(at)Grey eyes digital expansion in Southeast Asia
- Focus on Retail
- JWT introduces the BRIC Millennials
- Y&R report reveals consumers’ hidden desires
- Air Canada appoints JWT Canada
- World Economic Forum selects Ogilvy Public Relations
- TGI Fridays names Burson-Marsteller as its PR agency of record
- Maxus names Neil Stewart as Chief Client Officer
- Grey EMEA’s President and CEO David Patton elected President of the EACA
- Geometry Global announces full UK leadership line-up
Awards & Recognition
- MediaCom named Agency Network of the Year at the M&M Global Awards 2013
Grey New York’s “Inspired” ad for Canon was awarded the 2013 Outstanding Commercial Emmy at the 65th Primetime Emmy Awards. The ad, which celebrates the never-say-die attitude of photographers and the lengths they go to for the perfect picture, beat off competition from the likes of Google Chrome’s “Jess Time” by BBH and Google Creative Lab and Nike’s “Jogger” by Wieden + Kennedy to win the prize.
Andy Brown has been appointed CEO of Kantar Media. Reporting to Kantar CEO Eric Salama, Brown takes overall charge of Kantar Media’s extensive portfolio of media and advertising measurement and analysis services.
MediaCom wins United Nations award
The United Nations has presented MediaCom Worldwide with a Special Partner award for its contribution to the UN’s MY World campaign at a ceremony held during the 68th session of the UN General Assembly in New York.
WPP appoints new non-executive directors
WPP has appointed Dr John Hood, former Vice-Chancellor of the University of Oxford, Daniela Riccardi, CEO of international luxury goods company Baccarat, and Nicole Seligman, Executive Vice President and General Counsel of Sony Corporation and President of Sony Corporation of America, to its board as non-executive directors.
The Data Alliance and FourthWall Media announce data partnership agreement
The Data Alliance, the WPP company that enables strategic data partnerships across the Group, and FourthWall Media, the largest independent source of cable set-top box viewing data, have announced a partnership to collaborate on data-driven marketing solutions that optimise advertising effectiveness.
Ogilvy & Mather acquires stake in PennyWise
Ogilvy & Mather has agreed to acquire a majority interest in PennyWise Solutions, one of India’s leading digital technology and production companies.
Kantar has launched new websites in the and , showcasing country-specific news, data and research that can be used freely by journalists, clients, colleagues and students. This follows last year’s launch of which offers an instantly accessible free database of statistics and expert commentary on public opinion, business, tech and consumer issues.
Yolk(at)Grey, a new offering to meet increasing demand in the digital marketing sector in Southeast Asia, has opened an office in Jakarta which will serve as the network’s technology hub in Southeast Asia. Yolk(at)Grey Jakarta will be led by Adrian Lee as General Manager.
Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups efficiently online.
Hill+Knowlton Strategies announces Flight School crisis simulation offering in Asia
H+K has introduced Flight School, its new comprehensive digital crisis simulation tool, in both English and Chinese. The tool is designed for the fast-evolving social media landscape and diverse cultures and audiences in Asia, enabling organisations to respond to multiple stakeholders efficiently and immediately in the course of a crisis.
Kantar Media is rolling out the first in a suite of applications to enable broadcast audience data to be viewed on mobile devices. The mobile app version of InfoSys+, Kantar Media’s TV audience analysis software, provides 24-hour access to essential TV viewing analysis on the move.
The Store, WPP’s global retail practice, will host the WPP Regional Retail Forum in Mexico City on 6-7 November. The event will cover issues such as retail developments, new trade opportunities and the expansion of digital in Latin America and will feature speeches by the Head of Digital for the Government of Mexico and representatives from companies such as Coca-Cola and Nestlé.
Meet the BRIC Millennials
, a report based on findings from a JWT study of 18-35 year-olds across Brazil, China, India and Russia, explores values and attitudes towards issues such as personal finances and employment, stress, changing gender roles, social good and social media, as well as themes especially relevant to BRIC nations, including tradition vs modernisation, urbanisation and national pride.
Consumers are hiding their most important desires and motivations from marketers according to Secrets & Lies
, a new piece of global research from Y&R. The study, which used traditional survey methods to reveal what people think consciously, and indirect questioning to reveal unconscious motivations, suggests that brands need to re-think traditional research, targeting and positioning methods in order to fully understand the attitudes of consumers.
The inaugural Digital Power Study
gathered feedback from US retailers and manufacturers to determine who they consider to be the current leaders in digital and multi-channel thinking.
TNS BMRB has released the first edition of the Scottish Opinion Monitor
, a regular publication looking at the Scottish public’s voting intentions on the independence referendum due to take place in September 2014.
A new study by FITCH assesses the shopping habits of Generation Z (current 14-19 year-olds), who by 2020 will be the largest group of consumers worldwide, making up 40% of the US, Europe and the BRIC countries. The report defines who Gen Z shoppers are, clarifies their distinct retail behaviours and offers strategies for retailers to attract their business.
GroupM China and CIC have released their 2013 White Paper on Travellers – The Rise of Social Travel
, aimed at helping brand marketers develop more effective and targeted marketing strategies. Based on the intelligence obtained from 29.6 million online travel-related posts and articles, and sampling around 11,230 travellers, the paper maps out five types of travellers active on social media and identifies their unique attitudes to travel and different consumption behaviours.
Burson-Marsteller and IMD, one of the world’s top business schools, have released the results of an in-depth study into the importance that leading corporations attach to having and communicating a strong corporate purpose. The Power of Purpose
concludes that corporate purpose has become a beacon which guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses.
Kantar Media highlights the risks taken by car makers
New research from Kantar Media has shown that there is often a big disconnect between the cars that people would like to buy and what they finally purchase, highlighting how important it is that car manufacturers and marketers fully understand what is prompting consumers’ decisions.
LASALLE College of the Arts
– Grey Group Singapore
– GroupM Entertainment
SoftSheen Carson Laboratories
– Maxus North America
Butterfly Gandhimathi Appliances
– MEC India
– MEC Italy
GEMS World Academy
– MEC Singapore
– MEC Sweden
– MEC Hungary
– MEC Peru
– MEC Russia
– MEC India
– JWT Canada
– JWT Brazil
OGILVY & MATHER
World Economic Forum
– Ogilvy Public Relations
YOUNG & RUBICAM GROUP
– Y&R Vietnam
– Y&R Midwest
Singapore Workforce Development Agency
has been promoted to General Manager and Georgina Forster
to Director of Client Services in AKQA
’s New York
office, while Sebastian Gunnewig
has been hired as Director of Brand Strategy and Planning at AKQA San Francisco
has announced its full UK leadership line-up, which includes Neil Carter
as Chief Financial Officer, Stephen Abram
as Chief Client Officer, Richard Woodward
as Business Development and Brand Director and Richard Jones
as Executive Creative Director.
’s President and CEO, David Patton
, has been unanimously elected as the new European Association of Communications Agencies (EACA) President for the next two years.
has appointed Sanjay Chaudhari
and Shahvez Afridi
to lead the regional Gillette business across the Asia Pacific region.
has named Neil Stewart
Chief Client Officer, a newly created global role, with Ajit Varghese
succeeding him as CEO of Maxus Asia
has appointed Michelle Z Sario
as General Manager, MEC Shanghai, Baosheng Gao
as Head of Analytics and Insights, China and Kristin Lu
as Talent Director, China.
has joined MEC South Africa
as Managing Director and Andrew Coroneo
has been appointed as MEC Singapore
’s Head of Interaction.
MEC Global Solutions
has hired Shula Sinclair
as Strategy Partner and Sophia Gemson
as Group Strategy Director.
has recruited Rodrigo Vieites
as its new CEO and Jake Vander Linden
has been hired as MediaCom
’s Global Account Director for Volkswagen AG.
has appointed industry veteran Bob Ivins
as Chief Data Officer, North America, a newly created role.
Mindshare North America
has hired Karina Dobarro
as Managing Director of Multicultural Marketing.
has appointed Sosuke Koyama
as Head of Planning, Jac Rodrigo
as Creative Director and Caroline Slootweg
and Tina Jasmine Kuar
as Account Directors.
has promoted Vince Lui
to the role of Regional Director.
has been appointed CEO of Kantar Media
, taking charge of its extensive portfolio of media and advertising measurement and analysis services.
The Futures Company
has named Henry Tucker
EMEA Managing Director.
OGILVY & MATHER
has boosted its senior creative team on British Airways by appointing Aaron Goldring
as Worldwide Creative Director and Jason Cascarina
as UK Creative Director.
has appointed John Davidson
to the new role of Chief Commercial Officer for the UK.
has appointed Dr John Hood
, Daniela Riccardi and Nicole Seligman
to its board as non-executive directors.
YOUNG & RUBICAM GROUP
has been hired as Group Creative Director, Y&R Shanghai
and Yee Poh Ling
has been promoted to the role of Y&R Senior Vice President, Asia Pacific
has named Andrew Sexton
Senior Vice President, Press Relations, Mark Gross
Vice President, Communications, North America and Akiko Mumford
Senior Vice President, Global HR EMEA.
has been appointed Managing Partner CRM and Data Consulting at Wunderman Germany
and Lala Akhmedova
Senior Client Director at Wunderman Moscow
will now serve as Executive Vice President (EVP), Data Management & Solution Design for Wunderman Data & Insights
in addition to his current role as EVP, Database Marketing Services for KBM Group. Andy Ziegler
will also serve a dual role as EVP, IT Systems and Support for Wunderman Data & Insights as well as EVP, IT Solutions for KBM Group.
has joined Burson-Marsteller
as New York Market Leader and Mariko Sanchanta
has been appointed as Asia-Pacific Regional Managing Director of Media.
has appointed Matt Collins
as VP, Technology.
has named Gautam Lohia
Chief Technology Officer and Managing Director of its Vancouver office, while Amy Ferranti
has been named Managing Director of the recently combined Blast Radius/Designkitchen office in Chicago.
AWARDS & RECOGNITION
collected seven awards at the annual BIMA awards including Agency of the Year and also won the APEX Avion Award for Best Achievement in Technology.
Geometry Global Germany
won a Euro Effie Gold for their “Brave” campaign for Visit Scotland.
Grey New York
’s “Inspired” ad for Canon was awarded the 2013 Outstanding Commercial Emmy at the 65th Primetime Emmy Awards.
was awarded a Silver at the Spikes Asia Awards.
Campaigns and Grey Cebu
won all of the awards in the advertising category at the 16th Cebu Archdiocesan Mass Media Awards.
’s “Terracotta Warriors” entry was recognised as the Best Campaign for Reaching Business and Political Decision Makers at the M&M Global Awards 2013.
won 11 metals at the MMA India Smarties including Agency of the Year.
won the award for Best Pan-Asian Campaign at the Singapore Media Awards.
was named Media Agency of the Year at the AdM Awards.
, CEO of MEC South Africa, was voted The Media Agency Legend at the MOST Awards 2013.
The United Nations presented MediaCom
with a Special Partner award for its contribution to the UN’s MY World campaign.
was also named Agency Network of the Year at the M&M Global Awards 2013, the fourth time in five years that it has won the prize. In addition the agency was recognised with The Effectiveness Award and The Sports Performance Award, and as having The Best Automotive Campaign and The Best Communications Strategy.
was named Agency of the Year at the inaugural MPA Awards. The agency also won the awards for Best Collaboration and Best in Class.
Mindshare North America
won three Golds at the OMMA Awards.
won a Gold and four Silvers, JWT Bangkok
a Gold and JWT Sydney
and JWT Beijing
Silvers at the Spikes Festival of Creativity.
YOUNG & RUBICAM GROUP
At the Piran Festival Y&R NMNI
was awarded the Grand Prix and a special Dragan Sakan award was given to Jaime Mandelbaum
, Chief Creative Officer, Y&R Central & Eastern Europe.
Y&R South Africa
was honoured in the traditional, design and digital categories at the Loerie Awards, earning itself one Gold and four Silvers.
won Gold Awards in the Mobile Advertising and Branded Mobile Application categories at the ninth annual IAB MIXX Awards.
won a Silver at the Boomerang Awards 2013 and Wunderman India
won a Gold in the 2013 PMAA “Dragons of Asia” Marketing Communications Recognition Programme.
Team Land Rover at Wunderman Germany
was awarded Gold in the importers category by leading automobile magazine Auto Bild and Wunderman Poland
was awarded the Mobile of the Day Award at the Favourite Website Awards.
won four Global SABRE Awards from The Holmes Report and was named Public Relations Agency of the Year by the Stevie Awards.
won a Gold in the mCommerce category at The Smarties APAC Awards.
was named Best Education Site and Best Manufacturing Site by Sitecore and won awards for Best Home Building Website and Outstanding Achievement in Web Development B2B at the 2013 WebAwards.
won the Grand Prix Jury Award and two category Leader Awards at the Grand Prix Stratégie du Luxe for its Issey Miyake Parfums campaign.