- WPP announces record results
- Leading Canadian creative agency joins WPP
- Merger to create world’s largest activation agency
- Wunderman reveals new global structure
- Ogilvy & Mather buys into South Africa’s Strike Media
- Y&R acquires majority stake in Turkish creative digital agency
- MediaCom Worldwide launches response division
- Three quarters of shoppers unlikely to be persuaded by low-price messages
- New report by The Futures Company identifies long-term squeeze on growth
- Holiday attitudes 2013
- Lionsgate selects Mindshare
- Grey Group MENA appointed by Ferrero
- TNS recruits Ernst & Young partner Richard Ingleton as its new global CEO
- Ogilvy & Mather appoints Carla Hendra Vice Chairman of its Worldwide Board
- Paulina Parra becomes CEO of MediaCom Colombia
- Ogilvy & Mather Advertising Beijing names Juggi Ramakrishnan as Executive Creative Director
Awards & Recognition
- Mindshare named Media Agency of the Year and Media Network of the Year at the MENA Cristal Festival in Lebanon, while JWT MENA wins Advertising Network of the Year
- Samsonite’s “Heaven and Hell” from JWT Shanghai is the most-awarded print ad for the second year running
- The Dubai Lynx International Festival of Creativity honours Roy Haddad, Director of WPP MENA
WPP announces record results
The Group has published its full-year results for 2012. WPP posted revenues of £10.4 billion, profit before tax of £1.1 billion and billings of over £44.4 billion. CEO Sir Martin Sorrell hailed a “record year”, while acknowledging that the difficult economic environment meant “we got there ugly”. Although WPP expects “another demanding year” in 2013, it said that “2014 looks a better prospect”.
Leading Canadian creative agency joins WPP
WPP has acquired john st., one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. has built an international reputation for innovation and creativity. The agency employs approximately 100 people, and clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.
Merger to create world’s largest activation agency
WPP’s wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form the largest and most geographically complete activation agency in the world.
Wunderman has restructured its offer for a new generation of marketers and their need for real-time consumer conversations.
Ogilvy & Mather buys into South Africa’s Strike Media
Ogilvy & Mather has acquired a majority stake in Strike Media, the South African mobile marketing and technology agency. Strike delivers customised mobile strategy, campaigns, design and development services to clients across the financial, retail, consumer and telecommunications sectors.
Y&R acquires majority stake in Turkish creative digital agency
Y&R has acquired a majority shareholding in C-Section, a creative digital advertising agency based in Istanbul, Turkey. C-Section specialises in creating microsites, apps, digital campaigns and video production/virals for the Turkish market. The agency employs approximately 40 people and clients include Coca-Cola, Vodafone and TEB BNP Paribas.
MediaCom Reponse will be the name of one of the largest direct engagement practices in the industry. The move reflects pervasive shifts in both consumer behaviour and global marketing strategy.
The Futures Company adds global leader in youth research
Strategic insight and innovation consultancy The Futures Company has announced the integration of youth research expert TRU. TRU was acquired by The Futures Company’s parent Kantar in 2007. The combined company will offer unrivalled generational expertise to businesses and brands.
mJoule launches China’s first mobile campaign management platform
GroupM China’s mobile marketing agency mJoule has launched China’s first mobile marketing campaign management system and platform.
Maxus has launched a new, improved version of and four new global social media channels.
Y&R enters into affiliate agreement with Hancomm in South Korea
Y&R has entered into an affiliate agreement with Hancomm as the full-service advertising agency expands beyond South Korea to meet its clients’ international aspirations.
Three quarters of shoppers unlikely to be persuaded by low-price messages
New research from Kantar Media into FMCG purchasing habits reveals the gap between the motivations of shoppers and the marketing focus of brands and retailers.
The world's richer economies, including the US and the UK, can expect a decade or more of low growth, according to a new Future Perspectives report by The Futures Company.
TNS reveals the changing holiday patterns of British travellers in a new report.
COHN & WOLFE
Mondelēz International – Cohn & Wolfe Sweden
Jetstar – Maxus Asia Pacific
Aia – MEC Italy
Bauer Media – MEC Czech Republic
Powerhealth – MEC Greece
Tiger Airways – MEC Singapore
Holcim – MEC Mexico
Fonterra – MediaCom APAC/MENA
Mars – MediaCom India
Breville – MediaCom Australia
Lionsgate – Mindshare
Ferrero – Grey Dubai
Nadec Foods – Grey Riyadh
Changi Airport Group – JWT Singapore
Indosat; American Standard – JWT Jakarta
Nasair Airlines – JWT Riyadh
TOA – O&M Advertising Thailand
Ecco – OgilvyPR Shanghai
HP – OgilvyAction Guangzhou
Magic Pharma – OgilvyAction Guangzhou
YOUNG & RUBICAM GROUP
Kellogg ANZ – VML Australia
BawagPSK; Oetztal Tourism – Wunderman Austria
Mondelez Benelux – These Days
ING Bank – Wunderman Prague
BP; Barrows Design and Manufacturing – Wunderman South Africa
Arnold & Son Watches – Wunderman Switzerland
appoints Mircea Toma Pascu
Managing Director of its Romanian operation.
The Social Partners
has recruited two key new strategists: David Cushman
, Strategy Partner and Christophe Langlois
, Social Media Planner.
appointed Chief Investment Officer – Global at Kinetic Worldwide
hires Richard Stokes
as Global New Business and Marketing Director.
appointed as Chief Strategy Officer at MEC France
joins as Marketing Communications Director at MEC New York
promoted to Managing Director of MEC Germany
promoted to Managing Partner, North America for MEC Access at MEC New York
welcomes Michael Kaiser
as its new Managing Director.
appointed as the new CEO for MediaCom Colombia
appoints Geoff Clarke
to the newly created role of Managing Director, Sydney.
MediaCom announces the appointment of Sriram Sharma
as Head of MediaCom India, South
Jee Seon Park
has been promoted to General Manager of MediaCom Korea
is the new Managing Director of MediaCom Chicago
appoints Mark Creighton
has appointed Ernst & Young partner Richard Ingleton
as its new global CEO.
OGILVY & MATHER
, Chairman of OgilvyRED, Ogilvy & Mather’s global strategy and innovation practice, has been appointed Vice Chairman of the Board of O&M, a newly created position.
Ogilvy & Mather Beijing
appoints Juggi Ramakrishnan
as Executive Creative Director.
returns to Ogilvy & Mather as O&M Philippines
’ Group Executive Creative Director.
has been appointed General Manager, RedWorks Philippines
joins O&M Kuala Lumpur
as Digital Creative Director.
promoted to Regional Executive Creative Director and ECD of Hong Kong OgilvyOne
promoted to Regional Vice President, Marketing Analytics, OgilvyOne
Ogilvy & Mather
hires Theresa Nasi
to head Worldwide Corporate Communications.
YOUNG & RUBICAM GROUP
has been promoted to Chief Marketing Officer for VML
has been promoted to Executive Director of Client Services for VML
and Chris Schlarman
as a Group Account Directors.
Pia Roxas Ocampo
joins Wunderman International Philippines
as Executive Creative Director.
and Comwerks Interactive
promote Krish Sreedharan
to the newly created post of Operations Director and appoint Thomas Wilks
as Head of Technology.
takes on additional responsibility for Wunderman
In Wunderman World Health
, Justin Thomas-Copeland
takes on the role of Managing Director/Global Client Lead for the Novartis account.
leaves Wunderman World Health
to become COO of WPP's Team Pfizer
joins Wunderman UK
as New Business Director.
Y&R has appointed Matt Anthony
as CEO of Y&R North America
has been appointed as CEO of Y&R California
. Mike moves from Y&R New York and will be taking the leadership role with new Chief Creative Officer, Mimi Cook
is appointed Managing Director, and Gigi Lee
Executive Creative Director, of Y&R Malaysia
AWARDS & RECOGNITION
COHN & WOLFE
Cohn & Wolfe
won a 2013 Communitas Pro Bono Award and two Platinums at the 2013 AVA Awards.
Cohn & Wolfe
named PR Agency of the Year at the 14th annual PRWeek Awards ceremony in New York.
took first place in the Manufacturer's Showroom category and a Special Award for In-store Technology at the Retail Design Institute International Store Awards.
received its eighth Media Agency of the Year award at the Årets Byrå Agency of the Year awards.
was ranked at number one in the New Business League Asia 2012.
was a winner for Best Content Marketing at the Creative Media Awards.
won the top awards for Best Online Video Campaign and Best Marketing in Computer Category at AdWorld, and for Best Mobile App Campaign at Clickz.
was named both Media Agency of the Year and Media Network of the Year at the MENA Cristal Festival in Lebanon.
’s Heaven and Hell
was named the most awarded print ad for the second year in a row, and is now the most awarded print ad in history according to The Gunn Report
won Network of the Year at the MENA Cristal Awards. JWT Cairo
won a Grand Prix, a Gold and three Silvers. JWT Beirut
picked up six Golds and 12 Silvers. JWT Kuwait
won four Silvers, JWT KSA won a Silver, JWT Dubai
took home a Gold and three Silvers, JWT Tunis
bagged a Gold and JWT Riyadh
scored a Gold and a Silver.
, Director, WPP MENA
, has been named Dubai Lynx Advertising Person of 2013.
has been named for the second year running in the top 100 Sunday Times Best Small Companies To Work For.
YOUNG & RUBICAM GROUP
Direct Marketing News has inducted Wunderman
Chief Marketing Officer Trish Wheaton
to its inaugural Marketing Hall of Femme, which celebrates the most accomplished women in marketing today.
, Technical Architect at VML
, has been selected as one of Sitecore’s 2013 Most Valuable Professionals (MVPs).
was awarded eight Golds, ten Silvers and Best of Interactive at the Kansas City Addy Awards.
was honoured with a Silver Cradle Award from The Cradle Foundation, which recognises companies that provide generous adoption-related benefits and resources to employees.
Wunderman PXP Austria
was second in Austrian trade magazine Werbeplanung
’s yearly rankings.
won one of Denmark’s most prestigious advertising awards, Reklame for Alvor 2012.
won a Silver in the Radio category at the Swiss ADC Awards.
ranked as the number five network in the Gunn Report – a place higher than the previous year.