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October 2012

Stop Press

  • Behavioural economics and dancing robots – Stream 2012
  • Golden Weeks: China’s shopping phenomenon
  • Ambidextrous brains required – WPP’s Marketing Fellowships

New Offers

  • AKQA opens new innovation centres in the US
  • Xaxis debuts ad buying and analytics solution with support for Facebook® Exchange
  • Ogilvy & Mather transforms healthcare offering


  • GroupM forecasts 13.4% ad spending increase for China in 2012
  • Landor publishes latest Breakaway Brands study
  • Kantar Retail's Breakthrough Insights iPad app now available

New Business

  • Smithfield consolidates media business for all brands with Mindshare
  • Cohn & Wolfe appointed to represent four clients in India in first three months
  • Ogilvy Group Belgium selected by European Parliament


  • JWT announces Asia Pacific leadership restructure
  • Federico de Nardis named CEO of Maxus Europe, Middle East & Africa
  • Chris Jones joins Wunderman China Group as ECD


  • MediaCom wins four gongs at the M&M Global Awards, including the Campaign of the Year grand prix
  • MEC Singapore named Media Agency of the Year at the Singapore Media Awards
  • Mindshare India wins Media Agency of the Year for the fifth year running at EMVIES 2012
  • Ogilvy & Mather Asia Pacific and JWT Asia Pacific pick up two grand prix apiece at Spikes Asia 2012
  • POSSIBLE and VML named Outstanding Website Developers at the WebAwards 2012
  • WPP’s sustainability reporting recognised with a gong for strategic communications at the IVCA Clarion Awards


Behavioural economics and dancing robots – Stream 2012

From the future of data and the application of behavioural economics in marketing to dancing robots and the world’s first full-length feature film shot on a mobile phone – WPP’s Stream un-conference (named by Wired magazine as one of the world’s best tech events) had it all. Get a taste of this unique event on , and the .

Golden Weeks: China’s shopping phenomenon 

A new report produced by a team of WPP companies, The Chinese Golden Weeks In Fast Growth Cities, reveals fresh understanding of consumer attitudes and behaviour during the holiday shopping frenzy. Original research undertaken specifically for the report includes ethnographic research from Added Value and quantitative findings from Millward Brown. The study was informed by WPP’s BrandZ™, the world’s largest source of brand equity knowledge, together with insights from CNRS-TGI, Hill+Knowlton Strategies, Kantar Worldpanel, Millward Brown, Mindshare and OgilvyAction.

Ambidextrous brains required

Applications for WPP’s coveted 2013 Marketing Fellowships are now open. Further details:


The leading digital agency is opening two new offices in Atlanta, Georgia and Portland, Oregon. With the additional presence in Atlanta and Portland, AKQA now has five locations in North America and ten offices globally.

Ogilvy & Mather transforms healthcare offering
Ogilvy & Mather has announced the completion of a fully integrated 360-degree healthcare offering, connecting Ogilvy PR’s healthcare practice with Ogilvy & Mather’s global healthcare marketing communications group, Ogilvy CommonHealth Worldwide, to better serve the complex needs of clients in the healthcare space.

Penn Schoen Berland launches Predictive Analytics 

To help clients move from insights to foresight Penn Schoen Berland (PSB) is creating a Centre of Excellence to provide Predictive Analytics services in India.

Dewey Square Group (DSG) is to join forces with Hill+Knowlton Strategies. Both firms are within the WPP family of companies, and Dewey Square Group will maintain its own distinct brand and operating independence. The new relationship will bring greater value to both firms’ broad spectrum of clients.

Xaxis launches in Malaysia 

Xaxis has announced the launch of operations in Malaysia. The company will work directly with GroupM Malaysia in providing regional marketers with the full suite of Xaxis audience buying solutions as well as a premium ad network offering. Arshan Saha will lead the new office as director, Singapore and Malaysia.

Smollan Group, based in South Africa and now working across five continents, has come together with Headcount, which has been successfully operating in the UK and with partners across Europe since 1994. The resulting new company – Smollan Headcount – is a field marketing agency that offers clients the best of global and local.


GroupM forecasts 13.4% ad spending increase for China in 2012 

Despite uncertain outlooks in both the Eurozone and the US, GroupM projects that measured media advertising spending in China will increase by 13.4% compared to 2011 to reach RMB 394 billion. The forecast was made in GroupM’s This Year, Next Year: China Media Forecasts report. The study is part of GroupM's media and marketing forecasting series drawn from data supplied by WPP's worldwide resources.

Landor unveils latest Breakaway Brands study 

According to Landor’s Breakaway Brands® study published by Forbes, Facebook has been leading the pack as the most relevant and differentiated brand. Landor’s annual study provides a unique look at brands that have exhibited sustained, quantifiable increases in brand strength over a three-year period.

Kantar Retail's Breakthrough Insights iPad app now available

This complimentary app is a showcase for Kantar Retail's global thought leadership and an opportunity for clients to interact with insights in a fun and engaging way.



Ferrero Rocher/Kinder Bueno
– Grey Group/Grey DPI
Green Square – Grey Melbourne
Alstrong – Grey Delhi



Mulberry – Global
Butlins – MEC UK
Dr Schwabe – MEC Germany
K-Rauta; Vitrum – MEC Russia
San Remo Macaroni Company – MEC Australia and MEC New Zealand
Sermsuk Drink; TOT Hi Speed Internet – MEC Thailand
Banco Agrario; Ministerio de Cultura – MEC Colombia
Promexico – MEC Mexico
Kansai – MEC Argentina


Smithfield Foods – Mindshare Chicago


OLX – JWT Lisbon


European Parliament – Ogilvy Group Belgium


Hipmunk – Cohn & Wolfe New York/LA
AEG PS; Havaiana/AP Group; The Hatch; MYA Health Credit – Cohn & Wolfe India



AKQA Chief Creative Officer Rei Inamoto takes on the additional role of head of the New York office.


Canon Wu joins Grey Group as Chief Digital Creative Officer for its China operations, covering Beijing, Shanghai and Guangzhou.



Federico de Nardis
named CEO of Maxus Europe, Middle East & Africa, retaining his duties as CEO of Maxus Italy.

Jonathan Chadwick moves from Mindshare to become CEO Maxus Australia.


Rafis Kadir named Head of Mobile for MEC Global Solutions, based in Singapore.

Pele Cortizo-Burgess joins MEC in New York as Global Director, Integrated Planning.

Sean Mellows appointed Head of Investment Management, MEC China.

Marek Hofhanzl appointed CEO, MEC Czech Republic.

Annetta Cembrano named CEO, MEC Chile.

David Towers becomes Regional Director for Search and Digital Projects, MEC EMEA.


Mindshare Canada
announces the appointment of: Armin Huska as Managing Director, Digital; Meir Vatagsky as Director of Customer Acquisition; and Renee Mellow as an Associate Director, Social.

Mary Carpenter appointed Leader of Mindshare’s Chicago office, replacing Dan Reaume who moves to a global client leadership role.


Jerry Mpufane becomes Chief Executive Officer of The Jupiter Drawing Room in Johannesburg.


JWT Asia Pacific
President Michael Maedel becomes Non-Executive Chairman for Asia. Succeeding him are JWT’s North Asia Area Director and Greater China CEO Tom Doctoroff and JWT India CEO Colvyn Harris, who become CEO, JWT Asia Pacific and CEO, South Asia respectively.


Worldwide Chief Creative Officer of Ogilvy & Mather, Tham Khai Meng, announces that three senior creative executives, Fran Luckin, Miguel Ruiz and Dr. Stephan Vogel have been elected to the agency’s Worldwide Creative Council.

Ian Sohn returns to Ogilvy & Mather Chicago as Executive Vice President, Director of Emerging Platforms & Partnerships.

Susan Peters joins Ogilvy Public Relations in Chicago as EVP in consumer marketing.

Gavin Hall appointed Regional Vice President for RedWorks Digital Services.

Peachy Pacquing promoted to CEO Ogilvy & Mather Philippines.


Cathy Cohan joins Y&R as Global Chief Growth Officer.

Chris Jones joins Wunderman China Group as Executive Creative Director for China.

Vincent Ota appointed Executive Creative Director of Wunderman International in Japan.

Ian Wood appointed Global Strategy Director of Landor, based in London.

Kimberly Easley joins VML New York as Director, Talent Acquisition.

Gregor McQuattie and Vicky Lopez join Blast Radius London as Senior Client Partner and Senior Client Director respectively.

Darryl Braunmiller appointed General Manager of the Blast Radius New York office, where Sam Henning becomes Client Partner. Brian Mitchinson, SVP of Marketing, transfers to Blast Radius New York.



Grey Group won a gold and a Spike for Creative Effectiveness at Spikes Asia 2012.


Ashish Bajaj and Abhishek Grover of Maxus India won gold in the Young Spikes Asia Media Awards.
Maxus India won three golds, two silvers and four bronzes at EMVIES 2012, the prestigious awards forum organised by the Ad Club of Bombay.

MediaCom won four gongs at the M&M Global Awards, including the Campaign of the Year grand prix.

MEC India bagged eight awards (one gold, one silver and six bronze) at EMVIES 2012.

MEC Singapore was named Media Agency of the Year at the Singapore Media Awards, picking up six golds in the competition.

Mindshare was named Media Agency of the Year for the fifth year running at EMVIES 2012, with four golds, seven silvers and six bronzes.


JWT Asia Pacific
picked up two grand prix, five golds, three silvers and six bronzes at Spikes Asia 2012.


Spikes Asia saw Ogilvy & Mather Asia Pacific win two grand prix, six gold, nine silver and 16 bronze awards.

Ogilvy Public Relations received five golds and five silvers and was named Consumer Consultancy of the Year at the SABRE Awards in Hong Kong.


was recognised as an Outstanding Website Developer by the Web Marketing Association with eight WebAwards in 2012.


Cohn & Wolfe’s North American President Jim Joseph has been .

Cohn & Wolfe won a 2012 PR News Platinum PR Award for Online Communications.

Sudler & Hennessey’s Rob Rogers, co-CEO, the Americas, has been selected to receive the 2012 CLIO Healthcare Lifetime Achievement Award.

VML was named Outstanding Website Developer for winning seven gongs in this year’s 2012 WebAwards competition. Landor's website, developed by VML, picked up five awards while WPP's website headed the Advertising category.

Wunderman’s work for was recognised for Outstanding Achievement in Web Development at the 2012 WebAwards.


WPP’s sustainability reporting was recognised with a gong for strategic communications at the , the leading awards for corporate social responsibility.

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