- WPP Interim Results 2012.
- MediaCom Sport and Legends 10 to put Pele in the spotlight.
- GroupM China tops latest RECMA billings ranking.
- Ogilvy & Mather announces joint venture in the Philippines.
- Wunderman launches joint venture in Indonesia.
- Burson-Marsteller launches new healthcare firm, Consitor.
- Asia CEOs embracing digital technology up to a point, says Added Value.
- MediaCom China identifies drivers for branded app uptake.
- Y&R finds spirit of optimism among Generation Asia in Vietnam.
- Blast Radius Amsterdam appointed digital agency of record for Nikon Europe.
- Grey Singapore named regional creative agency for Brother International.
- Rob Norman becomes Chief Digital Officer for GroupM Global; Kelly Clark of Maxus to lead GroupM NA; Vikram Sakhuja named CEO of Maxus Global.
- 24/7 Media realigns executive roles to address needs of global customers.
- Collaborative project for Danacol, led by Y&R Milan with Burson-Marsteller, Sudler & Hennessey and VML, wins WPP’s annual teamworking award.
- Ogilvy PR Singapore awarded Overall Outstanding PR Consultancy at the IPRS PRISM Awards.
STOP PRESSWPP Interim Results 2012
- Billings up over 1% at £21.7 billion.
- Reportable revenues up 5.5% to almost £5.0 billion.
- Constant currency revenue up almost 7%.
- Like-for-like revenue up 3.6%.
- Operating margin of 11.5% up 0.5 margin points and 0.7 margin points like-for-like.
- Headline profit before interest and tax £570 million up over 10% and over 13% in constant currency.
- Growth in all regions and business segments with Q2 improvement in the UK and the faster-growing markets offset by slower growth in the mature markets of the US and Western Continental Europe. Continuing double-digit growth from South East Asia, Latin America and Africa.
Through a four-year contract signed with Legends 10, MediaCom Sport will support future global brand extensions for one of the most legendary sporting figures in the world, Edson Arantes do Nascimento, better known as Pelé. This unique deal is a world first appointment for a media agency. Widely regarded as the best football player of all time, Pelé will communicate his passion for humanitarianism, cultural diversity and sport as a voice on the world advertising stage. With opportunities for global brands to partner with one of the most iconic sports heroes in the world, this partnership will see appearances of Pelé in future advertising on a national, regional and global scale. This will potentially include TV commercials, product endorsements and other areas of brand extensions.Burson-Marsteller Leadership Institute launches in China
A group of six leading marketing and communications firms and top experts has launched the Burson-Marsteller Leadership Institute (BMLI) in China to build leadership capacity for communications practitioners and raise the value and awareness of marketing and communications among business leaders. Partners include Burson-Marsteller, Wolf Group Asia, Y&R, Penn Schoen Berland (PSB), Landor Associates and Acewood. Faculty members will offer a wide range of multi-disciplinary trainings in seven areas: branding, creativity and perception; building bridges; digital and social media; engaging the government; executive offerings; PR skills, principles and practices; and research. In addition, BMLI will develop and utilize research designed to provide a deeper understanding of the role communications can and should play in China and globally.
For more, visit
GroupM China tops latest RECMA billings ranking
GroupM China has topped the RECMA media agency network tables, with a 31.7% share of the total measured volume among all China's media agency networks for 2011.In the latest edition of the RECMA report, which acts as the industry's benchmark, GroupM China's billings performance of USD 4.42 billion in 2010 saw an upturn to USD 5.11 billion in 2011, a significant billings growth rate of 20%. GroupM China has established itself as China's leading media investment management group for the last five consecutive years.
NEW OFFERS Ogilvy & Mather announces joint venture in the Philippines
Ogilvy & Mather and A+B Expedio, a leading below-the-line agency in the Philippines with expertise in activation and field and events management, have established a joint venture, to be called OgilvyAction. OgilvyAction brings together A+B Expedio’s field marketing capabilities, local activation experience and network with Ogilvy & Mather’s strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions. The joint venture company will be based in Metro Manila.Wunderman launches joint venture in Indonesia
Wunderman has launched a new entity, PT Wunderman Pamungkas Indonesia, to reinforce its existing digital capabilities. Wunderman will fold its existing digital team and client portfolio in the new entity.
Burson-Marsteller has launched a new unit, Consitor (),focused on helping healthcare companies and institutions develop integrated communication strategies targeting their critical stakeholders within the healthcare and science community. Consitor is staffed with scientists, clinicians, marketers, branding specialists and public health experts. The firm will work on business issues that impact clients at both the corporate level and the product level.MB Optimor opens for business in China and beyond
Millward Brown Optimor has opened a new office in Shanghai. The office will be headed up by former WPP MBA Fellow Benoit Garbe in his new role as Managing Director for Millward Brown Optimor Africa/Middle East/Asia Pacific region.H+K Strategies Canada acquires Ascentum assets
Hill+Knowlton Strategies Canada, is acquiring substantially all the assets of Ascentum Inc. in Canada. Founded in 2003, Ottawa-based Ascentum is a full-service consultancy that works with government, business and not-for-profit clients to facilitate and create dialogue with stakeholders via online, in-person and social media-based strategies and tools and bolsters H+K’s public engagement capabilities in Canada and globally.JWT agrees to acquire full ownership of Manajans Thompson in Turkey
JWT has agreed to acquire further shares in Manajans Thompson Reklam, one of Turkey's best known agencies, subject to regulatory approval. WPP has held a minority stake in Manajans since 1985 and will, following completion, own 100% of Manajans. Founded in 1944, Manajans is based in Istanbul and employs approximately 70 people. Clients include Bayer, Nokia, Shell, Turkcell and Ülker.The Social Partners teams with Crowd DNA to offer social research services
Grey London’s social media business, The Social Partners, has teamed up with Crowd DNA to provide focus groups, ethnographic studies, voxpops and video diaries alongside its existing social listening analysis and online social panel services.
More info at: Kantar Worldpanel launches tool to measure ROI of digital media
Kantar Worldpanel UK has launched Digital Media Impact, a unique solution that delivers accurate digital campaign ROI by identifying shoppers who have been exposed to campaigns and pinpointing changes in their actual purchasing habits. Kantar Worldpanel tags the digital ad campaign using its unique K-tag technology and tracks exposure amongst 28,000 of its UK panellists.
More info at:
INSIGHTSAsia CEOs embracing digital technology up to a point, reports Added Value Saffron Hill
Top executives are taking up digital technology, but the extent of the embrace appears to be tempered by their need to remain in control of their business ecosystem, according to new research commissioned by MEC and CNBC and conducted by Added Value Saffron Hill. The research surveyed 32 leaders in multinational companies across Singapore, Hong Kong and India. Notably, with the trend of consumerisation of technology and more companies embracing the BYOD (bring your own device) policy, the iPad has quickly become a business as well as a personal device.
Read more at: http://rapturecity.info/wpp/marketing/digital/the-connected-ceo-2012.htmMEC identifies big opportunities among female consumers in China’s tier 3 & 4 markets
MEC China’s report, Spectacular -- Women in China’s Tier 3 & 4 Markets
, provides an all-round view of women’s life values, attitudes towards consumption and media habits in China’s low-tier markets. As tier 1 and tier 2 (T1&2) markets are becoming more saturated, the next wave of economic growth in China is going to come from the numerous T3&4 cities. They provide huge potentials and have become vitally important strategic markets. Marketers who manage to tackle these markets and the females consumers there are going to win big in the next 5 to 10 years.
More info from: [email protected]MediaCom China study reveals drivers for branded app uptake
A new study by MediaCom has identified key drivers for uptake of branded apps and what it takes for different groups of young Chinese consumers to adopt them.China Apps Study talked in depth to smartphone users and industry experts to identify three need states that drive both app downloads and regular usage. It also explains which of these consumer states is better at driving marketing goals at different stages of the customer journey.
More info from: [email protected]Blast Radius launches monthly trends newsletter, PILOT
Topics to date include Mobile-First, the Revolution of Social Media and Publish Nation.
Check it out at: Y&R research finds spirit of optimism among Generation Asia in Vietnam
Happiness, ambition, family and optimism emerged as the top values amongst 18-35 year olds in Vietnam, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of Y&R’s proprietary research tool Generation Asia.
More info from: [email protected]
- Maxus BelgiumAmerican Eagle; DeLonghi; Little Caesars
- Maxus CanadaGanso Food
- Maxus ChinaPanasonic; Wipro
- Maxus IndiaPerfetti Van Melle
- Maxus IndonesiaUbisoft
- Maxus IrelandVogue Jewellers
- Maxus Sri LankaArcadia Group
- Maxus UKMEC
- MEC UK (Manchester)Tomato Watches
- MEC PhilippinesINTL International University; Nutriplus
- MEC MalaysiaDepartment of Health
- MEC SwitzerlandHungarian Tourist Board
- MEC HungaryLandmark Group
- MEC DubaiLoterias
- MEC SpainBonduelle
- MEC AustriaBudget Car
- MEC ItalySocosmet Digital; Media Markt; Panrico/Donut Group
- MEC PortugalAhold
- MEC NetherlandsMEDIACOM
- MediaCom Hong KongTeamo.ru; McCain; HRS
- MediaCom RussiaLittle Caesars Pizza
- MediaCom Saudi ArabiaLoterias del Estado
- MediaCom SpainEmmi
- MediaCom SwitzerlandMinistry of Health
- MediaCom TaiwanGREY
- Grey SingaporeMuthoot Group
- Grey Group IndiaPigeon Home Appliances
- Grey BangaloreAbbott Laboratories
- Grey Hong KongJWT
University of Toronto
- JWT Canada (and Mindshare)Bosch; Dow Chemical; J&S Entertainment; Danahu Solar Power; Linkeding Technology
- Encompass IndiaUnilever
- JWT MumbaiMerck Sharp & Dohme; New South Wales Health Department
- JWT SydneyPennzoil and Quaker State brands
- JWT Atlanta (with Shell Global Business team, London)OGILVY & MATHER
Securities & Exchange Board
- Ogilvy & Mather Advertising MumbaiTaiwan External Trade Development
- OgilvyOne TaiwanAmazon
- OgilvyOneMary K
- OgilvyOne ShanghaiDyson
- Ogilvy & Mather Advertising ShanghaiOSA
- Ogilvy & Mather Advertising GuangzhouYOUNG & RUBICAM GROUP
- Burson-Marsteller ChinaNikon Europe
- Blast Radius AmsterdamRatner; Assurant Health
- Y&R Santiago
At 24/7 Media, Nicolle Pangis
becomes President, Real Media Group; Irene Bondar
assumes the newly-created role, EVP Global Client Operations, 24/7 Media; and Gary Lee
joins 24/7 Media as Chief Financial Officer.GREY
At Grey Canberra
, Tony Mansfield
named General Manager and Matt Johnson
named Creative Director.Michaela Brazinova
appointed Head of Insight & Ideation at The Social Partners London
GroupM North America CEO Rob Norman
named Chief Digital Officer, GroupM Global
. Kelly Clark
, Global CEO of Maxus, succeeds Norman as CEO, GroupM North America
, previously at Real Media Group, named Chief Digital Investment Officer at GroupM North America
, a new position.Joe Quattrone
named Vice President New York for M80
, CEO of GroupM India succeeds Clark as Global CEO of Maxus
, Maxus UK
CEO, takes on additional newly-created role of Global Chief Strategy Officer.MEC
At MEC UK
, Carl Nawagamuwa
, Dan Wilson
, Emil Bielski
, Louann Sugden
, Richard Bartlett
and Richard Bradford
named to Media Week
’s 30 under 30.Brian Eakin
promoted to Senior Partner, Senior Digital Director, MEC New York
promoted to Senior Partner, Senior Director, MEC Los Angeles
. Valeria Guarrochena
promoted to Director of Operations, MEC Argentina
appointed Director of Analytics and Insight, MEC Argentina
appointed Head of Trading, MEC Romania
joins MediaCom Finland
as Head of Digital.JWT
joins JWT New York
as an Executive Creative Director.OGILVY COMMONHEALTH WORLDWIDE
of Ogilvy Healthworld
named to PharmaVOICE
100 Most Inspiring People in the Life-Sciences list.OGILVY & MATHER
named President at Ogilvy & Mather Japan
appointed CEO at Ogilvy & Mather Netherlands
appointed Senior Vice President, Ecommerce and CRM Practice at OgilvyOne India
promoted to Managing Director at OgilvyAction London
.YOUNG & RUBICAM GROUP
’s Jay Leveton
and Matt Burns
named to PRWeek
’s 40 under 40.Jeff Chan
and Louise Huckfield
promoted to joint managing directors of Cohn & Wolfe-Impactasia
. Gary S.Laben
, CEO of KBM Group
, will receive the Direct Marketing Educational Foundation’s Edward N. Mayer, Jr. Education Leadership Award at the Direct Marketing Association’s 2012 conference.Mike Stromberg
appointed Managing Director of Landor
’s Cincinnati and Chicago offices.Kara Yang
joins Landor Hong Kong
as Executive Director, Strategy for the Greater China region.Craig Evans
named Executive Creative Director at Wunderman West
relocates to AdPeople Singapore
as Creative Director.Sunny Hermano
named General Manager of AGENDA Shanghai
, Managing Director of Wunderman Thailand, extends his responsibilities to include leadership of AGENDA Thailand
moves from RKCR/Y&R London to become Strategy Director at Y&R South Africa
named Branch Head at Rediffusion Y&R Delhi
appointed Managing Director at Y&R New Zealand
; formerly at Ogilvy Shanghai.
A highly-successful campaign for Danacol has taken the top spot in WPP’s 2012 Partnership in Practice awards. Lead agency Y&R Milan
teamed up with Burson-Marsteller
, Sudler & Hennessey
on the integrated campaign for a probiotic drink which helps reduce cholesterol.GROUPM:
took a Gold Award for Best Mobile Campaign Website at the 2012 MMA Smarties Awards for KFC.JWT
JWT Singapore won
Silver for HSBC at the SPH Ink Awards.OGILVY & MATHER
At the IPRS PRISM Awards 2012, Ogilvy PR Singapore
was awarded Overall Outstanding PR Consultancy.OgilvyAction London
won Best Use of Mobile at the NMA Awards for its Wetherspoon Connect campaign.YOUNG & RUBICAM GROUP
picked up Gold for the Australian Lung Foundation and Silver for Beam Australia’s Boonie’s Over Beer campaign at the Stevie® Awards.Landor
’s logo for the City of Melbourne placed at No.3 in Marketing
magazine’s Top 10 Australian Logos of 2012.Y&R Thailand
won Best Marketing Award/Campaign of the Year for Sizzler and two Golds at the APPIES 2012.Y&R Uruguay
won a Gold Effie for the Ministry of Tourism and Sports and a Silver Effie for Penarol.