- Burson-Marsteller acquires US advocacy firm Crowdverb.
- Possible Worldwide to acquire Hungarian digital agency Carnation.
- WPP takes stake in multinational retail marketing agency, Barrows.
- WPP acquires EffectiveUI in Denver, Colorado.
- JWT to acquire stake in Converge Technologies in Pakistan.
- Burson-Marsteller to launch joint venture in Vietnam.
- TNS launches TAPPs, the world's first real-time analysis of the car-buying process.
- JWT identifies 15 ways mobile will change our lives.
- Iconic UK Premier Food brands OXO and Mr Kipling return to JWT London
- Robomaid Australia names Wunderman its strategic advertising and marketing partner.
- T Peng appointed Chairman and Chief Executive Officer of Grey Group China.
- GroupM China's Bessie Lee named one of China's Top Business Women of the Year.
- Ogilvy & Mather and Cohn & Wolfe both named one of the 'Best Places to Work in Marketing & Media' by Advertising Age.
- MediaCom Australia named Agency of the Year and Network of the Year at the AdNews Awards.
Burson-Marsteller acquires US advocacy firm Crowdverb
Burson-Marsteller has acquired the assets of Crowdverb, a start-up company based in Seattle, Washington, with an office in Austin, Texas. Crowdverb specializes in using an intensely data-driven approach to provide cost-effective, highly scalable activist mobilization around issues and legislation, to manage brand reputations and promote products. The firm will be aligned with Direct Impact, a leading grassroots advocacy firm that is also part of Burson-Marsteller. Possible Worldwide to acquire Hungarian digital agency Carnation Possible Worldwide to acquire Hungarian digital agency Carnation
Possible Worldwidehas agreed to acquire all of the shares in Carnation Internet Tanácsadó Zrt in Hungary (Carnation). Founded in 1997 and headquartered in Budapest, Carnation is a full-service digital marketing services agency with additional offices in Serbia, Austria and Romania, servicing a variety of clients throughout the Central and Eastern Europe region. The agency employs more than 75 people and major clients include Coca-Cola, MTV, Procter & Gamble and Telenor. WPP takes stake in multinational retail marketing agency, Barrows
WPP has acquired a 35% interest in Barrows, specialists in retail marketing solutions in fast-growing markets. Barrows provides a diverse range of services – including retail strategy, shopper insight, design, manufacturing capabilities and innovative products - to blue chip clients in the fmcg sector. Established in 1995, Barrows has offices in Brazil, South Africa, the UK and will shortly be opening in Singapore. WPP acquires EffectiveUI in Denver, Colorado
WPP has acquired all the assets of EffectiveUI, a leading user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications. Founded in 2005, EffectiveUI is based in Denver, Colorado with an additional office in Rochester, New York and employs 100 people.
GroupM introduces new innovation center, GroupM Next
GroupM has introduced GroupM Next, an innovation unit to support the ongoing efforts of its four agencies: Maxus, MEC, Mediacom and Mindshare. The unit will focus on providing insights, in context, on the developments at core partners and emerging players in online, mobile, social and addressable media.
Burson-Marsteller to launch joint venture in Vietnam
Burson-Marsteller to launch Burson-Marsteller Vietnam, subject to obtaining regulatory approvals. B-M will take a majority stake in the joint venture with local partner Chu Thi Co, a leader in Vietnam's content industry and creator of Vietnam's first-ever daily talk shows airing on official government national television channels. Chu Thi Co founder, Ms. Chu Thi Hong Anh, has been associated with WPP since 1995, and has served as Chairwoman of JWT and Mindshare in Vietnam.
JWT to acquire stake in Converge Technologies in Pakistan
JWT has agreed to acquire a minority stake in Converge Technologies, one of the fastest-growing digital agencies in Pakistan, subject to regulatory approvals. Founded in 2007, Converge is based in Karachi and employs 90 people. Clients include Unilever, PTCL, Mobilink, HP, Bank Alfalah, Nokia and Pakistan State Oil. Converge offers a wide spectrum of services, including digital media strategy, social media planning and management, platform, content, technology enablement, game and app development, mobility campaign planning and execution.
JWT Entertainment launched in China
JWT Shanghai has launched JWT Entertainment for companies in China that want to leverage Hollywood to bring star power to their brands. JWT Entertainment offers a wide range of services, such as securing the rights to produce commercials based on a particular movie using dedicated scenes shot with the actors during the film's production. The new company will also create branded content, in-game advertising, and licensing of movie characters and properties for use in commercials or on product packaging. JWT Entertainment is a strategic partnership with Filmworks China Entertainment Marketing, a Beijing-based company run by entertainment industry veteran Sirena Liu.
PHARMAX Ogilvy Healthworld in Korea relaunches as Ogilvy CommonHealth
Leading Seoul-based healthcare communications company PHARMAX Ogilvy Healthworld has rebranded to connect more clearly with Ogilvy CommonHealth's global network of healthcare communications specialists.
GroupM and Nielsen to jointly develop first-ever cross-platform ad measurement tool
GroupM and Nielsen have launched a new measurement service that will integrate media planning and measurement across television and the internet. The new service, dubbed Nielsen Cross-Platform Campaign Ratings, will leverage the Nielsen Online Campaign Ratings product, as well as its existing television audience measurement capabilities, to provide clients with total and overlapped reach and frequency of their marketing campaigns.
TNS launches TAPPS, the world's first real-time analysis of the car-buying process
TAPPS, The Automotive Path to Purchase Study, is a powerful new approach designed by TNS to understand the multitude of factors that influence the car-buying process. Unlike traditional studies which collect consumer information retrospectively, TAPPS is the first interactive, online study to measure in real time the actual sequence of events in the buying process over a period of four to six months across all touch points, both offline and online. TAPPS provides car manufacturers with precise recommendations on how to grow their business by reaching potential customers throughout their journey to purchase The findings of the first TAPPS conducted in China between August 2011 – January 2012 were unveiled in March, while reports from other markets are due in February 2013.
More at: http://rapturecity.info/wpp/press/press/default.htm?guid=%7Bcbafb9a5-2e29-4516-bc0d-e627779ddedf%7D
Australia's leading brands losing credibility with consumers, says BrandAsset Consulting
According to BrandAsset Consulting's latest BAV study, trust in Australia's brands has declined 22% in the last two years with financial services, insurance, retailers and utilities bearing the brunt of consumer anger in response to constant price hikes, confusing offers and lack of customer service. Brands experiencing a decline in trust include Qantas, Levi's and Mr Sheen, while brands that are looking strong going forward include Google, Ikea, Wii, Dyson and Vegemite.
JWT identifies 15 ways mobile will change our lives
JWT's 15 Ways Mobile Will Change Our Lives outlines key takeaways based on the hundreds of panels, keynotes and exhibitors from Mobile World Congress, providing real-world examples to illustrate the ideas, which include: 'Everything is Smart', 'Mobile Device as Wellness Guru', 'Friction-free Purchasing' and 'Hyper-Personalisation'.
The Futures Company launches Trend & Tonic
Trend & Tonic is a one-stop site for the best articles, advertisements, videos and pictures each day that signal a source of new growth or an emerging trend in the marketplace. A team of analysts and consultants in both the US and the UK are scanning the web, curating the curators for the most relevant information, to provide a succinct perspective on what today's happenings mean for tomorrow.
Landor analyses transformational brand strategies
Landor's latest book, Lifestyle Brand, co-written by Antonio Marazza, general manager of Landor Associates' Milan office, and Professor Stefania Saviolo of SDA Bocconi School of Management, analyses the strategies behind brands that are able to transform consumers into brand ambassadors and ways in which symbolic brands can inspire the same brand allegiance within the target demographic.
Read the blog at:
SOFTEX – Grey Group Indonesia
Little Caesars – Maxus Canada
Fiat Group – Maxus Russia
Scott's Miracle Grow – MEC US
Lavazza – MEC EMEA,
Italy Monte dei Paschi di Siena – MEC Italy
Discover Boat – MEC Canada
Juan Valdez; Mandal-Guaymaral, Suppla; Delisoda; Marca Pais – MEC Colombia
LINE Naver Korea; Mercuries Life Insurance; E.Sun Bank; Yu Long Food – MEC Taiwan
National Basketball Assoc – MEC Hong Kong, Taiwan, Australia, Korea, Japan
Danone Dumex (Digital) – MEC Thailand
TVS Motor; Media World; Manulife – MEC Indonesia
Reliance Comms Consolidation – MEC India
MSIG – MEC APAC, Singapore
NBCU/Universa; Flen Pharm; Twinings – MEC Belgium
Griesson De Beukelaer; Henkel; Wander Ovomaltine – MEC Germany
Dogus Publishing Group; Tamek – MEC Turkey
Gina Tricot – MEC Finland
Milaneza/Cerealis – MEC Portugal
Sarantis/Kolastyna – MEC Poland
ECCO BIOM – MEC Russia
Bolton Group – MEC Switzerland
Bank of Beirut – MEC Lebanon
China Unicom; Dassualt Systemes – MediaCom China
Kraft Foods – MediaCom Nigeria
Deloitte – MediaCom Poland
Dairy Queen – MediaCom Saudi Arabia
Mind charity – MediaCom UK
Bayer; Monster Headphones; Neuro – MediaCom USA
Rent-A-Center – Mindshare US and Puerto Rico
THAI Smile – JWT Bangkok
Bridgestone – JWT Brazil
Shell Tongyi – JWT Beijing
Olympic Group – JWT Cairo
EVE; Carlsberg – JWT Jeddah
Premier Foods (Hovis, Mr Kipling, Ambrosia, OXO) – JWT London
Shiseido – JWT Shanghai
SUM Used Car Company – JWT Taiwan
Malaysian Airlines – Ogilvy & Mather Malaysia
Beaurepaires – Ogilvy Melbourne
Vodafone Australia – Ogilvy Australia
Shiseido – Ogilvy & Mather Korea
YOUNG & RUBICAM GROUP
National Lottery; RSC Anderlecht – These Days Belgium
International Trucks; Houlihan's – VML
Robomaid Australia – Wunderman Australia
Energizer (Schick) – Wunderman Dubai
Universal American – KBM Group
T Peng appointed Chairman and Chief Executive Officer of Grey Group China.
Bessie Lee, CEO of GroupM China, named as one of China's Top Business Women of the Year 2011 by China Entrepreneur magazine.
Mangesh Korgaonkar joins Maxus India as General Manager.
Stuart Butler joins Maxus UK as Head of Strategy, from MEC Global Solutions.
Hani Dakhlalah promoted to Country Manager at MEC Jordan; Pradeep Menon promoted to Country Manager, MEC Qatar and Bahrain.
Fernando Emilio Silver named as CEO for MediaCom LatAm.
Josh Krichefski appointed COO at MediaCom UK.
Tony Taverner joins Spafax as Group Technical Director.
Eric Lee promoted to Managing Director, JWT Shanghai.
Rajul Vora promoted to Chief Financial Officer, JWT India.
Christophe Cauvy named European Head of Digital and Innovation, JWT.
OGILVY & MATHER
Piyush Pandey, Ogilvy & Mather's Executive Chairman and Creative Director, South Asia received 2012 CLIO Lifetime Achievement Award.
Gloria Gibbons, President of Ogilvy CommonHealth Worldwide EMEA, Asia Pacific and Latina has been elected Chairman of the Health Communications Council of the European Association of Communications Agencies.
Graham Fink, Chief Creative Officer China, joins Ogilvy & Mather's Asia Pacific Exco.
Eugene Laksono promoted to General Manager, Pulse Communications Indonesia.
YOUNG & RUBICAM GROUP
Genesis Burson-Marsteller names Judith Ostronic Chief Marketing Officer.
Katie Taylor named Executive Creative Director at Landor Hamburg.
Proof Integrated Communications appoints David Wertheimer as Chief Strategy Officer.
Wunderman New York's CCO Nick Moore will sit on the 2012 Grand Effie Award Jury for North America: Wunderman Germany's CCO Martin Riesenfelder has been named a Jury member at the Clios and D&AD awards.
Evzen Drtina to take role of President, Wunderman Central & Eastern Europe, whilst remaining CEO of Wunderman Prague.
Steve Doherty appointed Managing Director of the Y&R Group Melbourne.
Grey Dhaka was named Agency of the Year for the seventh consecutive year at the Sambad Pratidin Srijon Samman Awards and also bagged five Silver awards.
Grey Melbourne scored Platinum for the Transport Accident Commission at the 2012 International AME Awards.
Maxus UK scored 8 out of 9 and ranked 2nd in Campaign magazine's Annual School Report.
MediaCom Australia named Agency of the Year and Network of the Year at the AdNews Awards.
MediaCom Austria won a Gallup Big 3 Gold for OEBB, plus a Gallup Top 10 Silver for Whiskas.
MediaCom Norway took the highest Stella award in short-term campaign effects.
MediaCom US named JFAM Financial Media Strategy Awards Winner for Discover.
JWT Melbourne's work for Melbourne Writer's Festival campaign awarded ACE of Excellence at the Australian Creative Excellence Awards and a Gold and Silver at ADFEST 2012.
Also at ADFEST 2012: JWT Shanghai's work for Samsonite took a Gold and four Silvers plus Best of Press, as well as a Silver for Metersbonwe; JWT/XM Singapore, JWT Bangkok, JWT Melbourne and JWT Sydney all took Silver.
At the Dubai Lynx Awards 2012, JWT Beirut won three Golds and a Silver, JWT Cairo won a Gold and Silver.
OGILVY & MATHER
Ogilvy & Mather has been selected as one of the 'Best Places to Work in Marketing & Media' by Advertising Age.
Ogilvy & Mather Romania took three Cristal trophies at Europe's Cristal Festival and its work for Visa Romania took the client's award for Best Advertising Campaign at the Forum Visa banking conference.
Ogilvy & Mather Ukraine picked up five Silvers for Bank Forum work at the Epica awards.
YOUNG & RUBICAM GROUP
Cohn & Wolfe has been selected for the second year in a row as one of the 'Best Places to Work in Marketing & Media' by Advertising Age.
At the ADDYs, RTCM was awarded four Silvers for its RTC Rebrand campaign.
These Days Belgium picked up Best Environmental Website, Best Government Website, best Electronics Website and Best Electronics Rich Media Online Ad at the Internet Advertising Competition.
The Web Marketing Association has awarded VML 13 Internet Advertising Competition (IAC) Awards for seven clients, including Best of Show for Gatorade's and six Best awards.
At the IAC Awards 2012, VML clients won Best Beverage Rich media Online campaign, Best of Show Rich media Online campaign, Best Hotel and Lodging Mobile application, Outstanding Online Video, Best Beverage Online Video, Best Beverage Mobile application, Outstanding Website (3), Best Restaurant Website, Best Professional Services Website, Outstanding Online Video and Outstanding Social Media campaign.
Wunderman Prague's work for Ford Focus won a Golden Stone at the Zlata Pecka competition and Gold at the Lousakcek creative contest.
Wunderman Vienna took Gold for Land Rover at the Caples Awards.
At the Best Awards 2012, Wunderman UK's work for Land Rover was named Best Direct Marketing-led Campaign and Best Creative Advertising.