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No. 225 - January 2018

e.wire - WPP's monthly news round-up
No. 225 - January 2018


Karen Blackett, currently Chairwoman of MediaCom UK, has been appointed to the newly created position of UK Country Manager for WPP. In the role she will focus on WPP’s core strategic priority of horizontality: ensuring our companies work together effectively and present a seamlessly integrated and simplified offer to clients. The UK is WPP’s home market and the Group’s second largest worldwide, with revenues of approximately US$3 billion and nearly 17,000 people. Commenting on the appointment, Sir Martin Sorrell described Blackett as “an exceptional and inspirational leader” and “a tireless champion of diversity in our business, in the wider sector and in public life in general.”

WPP named Partner of the Year by Adobe
Adobe – WPP’s largest marketing technology partner – has named the Group as its Global Digital Experience Cloud Solution Partner of the Year. It is the first time that WPP has won the award, demonstrating that clients increasingly turn to WPP and its agencies as the natural partners for marketing technology implementation.

Louis Vuitton leads first French BrandZ ranking
Luxury brands dominate the first BrandZTM Top 50 Most Valuable French Brands ranking released by WPP and Kantar Millward Brown. Louis Vuitton topped the chart with a brand value of $35.5 billion, followed by Hermès at $26.0 billion and L’Oréal Paris with $24.5 billion.

New Offers

Kantar unveils specialist growth consultancy
WPP’s data investment management division, Kantar, has launched Kantar Consulting, a specialist sales and marketing consultancy designed to “switch on growth” for brand owners and retailers. Formed from the merger of four founding brands – Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail – it boasts over 1,000 analysts, thought leaders, software developers and expert consultants.
Kantar unveils specialist growth consultancy

OgilvyRED Consulting to launch in India
Ogilvy India has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on digital transformation for brands in India. Sonia Khurana, Senior VP at OgilvyRED Consulting, said: “India is one of the largest and fastest growing consumer markets in the world. Rapid adoption of digital by consumers is continuously changing the way they behave and what they expect.”

Creative agency BAR joins WPP
WPP has acquired BAR, a leading independent creative agency in Portugal. BAR will merge operations with Ogilvy & Mather Portugal, with the combined business trading as BAR Ogilvy. BAR was founded in Lisbon in 2009 and its clients include Sagres, Millennium BCP, CUF, Nowo, TAP and Nespresso.


Mindshare’s recent report identifies five trends across technology and culture that it expects to see accelerate in 2018, and that will continue to resonate over the years ahead. Based on a survey of over 6,000 consumers aged 18+, and qualitative exercises with over 100 people, the report investigates everything from AI and data to AR and visual recognition.
Now in its fifth year, the annual report by Marshall Manson, CEO of Ogilvy PR London, and James Whatley, Planning Partner at Innovation for Ogilvy & Mather, identifies the key trends in digital and social media marketing for the coming year.
The 2017 Olympic Sports Social Media Ranking by Burson-Marsteller and TSE Consulting explores the presence of all Olympic Sports Federations on social networks. With a combined fan count of almost 44 million people on Facebook alone, this year’s ranking shows which sports are making the most of their online presence.
Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: articles, research, books, videos, blogs and more.

Some recent features:

- by Landor’s Ronita Mukerjee explores some of the lessons that brand-builders can take from cuisine (really).
- Apple buys Shazam is a recent post by Mindshare looking at the details and implications of the purchase.
New Business
- to handle its global media planning and buying account.
- as its official data and insight partner for the 2019 Cricket World Cup.
- at GroupM.
- as Indonesia CEO.
- as CEO of Russia.
- by Campaign Asia-Pacific.
- at the 2017 Campaign Asia-Pacific Agency of the Year Awards.
- , taking home Consultancy of the Year (India and South Asia) and Consultancy of the Year (Middle East).
- Ogilvy China bags four Golds at the 2017 Campaign Asia-Pacific Agency of the Year Awards.
- at the Cristal Festival.
- at this year’s IMC European Awards.
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