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No. 224 - December 2017

e.wire - WPP's monthly news round-up
No. 224 - December 2017


Tech companies lead first US BrandZ ranking
WPP and Kantar Millward Brown have published the inaugural BrandZ™ Top 100 Most Valuable US Brands ranking. Google tops the list with a brand value of $286 billion, with the remaining top five spots taken up by Apple, Amazon, Microsoft and Facebook. The collective US top 100 brand value was $3.16 trillion, with the top 10 brands accounting for half of the total.
Tech companies lead first US BrandZ ranking

According to GroupM’s updated global ad investment forecasts for 2017 and 2018, there will be increase in ad spend of 3.1% this year and 4.3% ($23 billion) in 2018. GroupM points to global GDP growth with rising consumer demand, fixed investment, industrial production and exports as contributors to its more positive outlook for 2018.

Mindshare has been appointed to handle Unilever’s global communications planning. A Unilever spokesman said: “We will be partnering globally for communication planning with Mindshare to increase our effectiveness and deliver greater global-to-local relevance, future-proofing our marketing communication in a rapidly changing media landscape.”

MediaCom has been named as Campaign’s Media Network of the Year 2017. The title comes after a successful 12 months in which MediaCom won new business worth $4 billion. The award is MediaCom’s third network crown of 2017, having been named Agency Network of the Year at both the Festival of Media Global Awards and the M&M Global Awards.

New Offers

Wavemaker opens in Asia Pacific
Wavemaker, GroupM’s new media, content and technology agency created from the merger of MEC and Maxus, has opened for business in five countries in the Asia Pacific region: China, Indonesia, Philippines, Singapore and Vietnam.
Wavemaker opens in Asia Pacific

Richard Attias & Associates accelerates global growth
In a move aimed at expanding its core business, Richard Attias & Associates has reinforced its leadership team with the appointment of two key executives. Panos Tzivanidis, the former Director of Events for the International Olympic Committee, will serve as CEO while Maureen Mitchell, the former Director of Scheduling and Operations for the Office of House Speaker Paul D. Ryan, will serve as Chief of Staff.

FT Consulting, launched by J Walter Thompson London, is an industry-first consultancy created to help businesses harness “Female Business Potential”. It will use the insights from the global Female Tribes Women’s Index study (8,000 women in 19 countries) to help clients redesign their business through a female lens by offering a complete set of bespoke consultancy products and services.


PepsiCo and Coca-Cola have topped the rankings of best-in-class manufacturers in the 2017 US PoweRanking® report released by Kantar Retail. Competition has also intensified in the retailer rankings, with Kroger and Walmart finishing in a virtual tie for the number one position.
According to Landor’s recently published report, Trend Watch 2018, The Next Five, the next few years will see more innovations, breakthroughs and disruptions than the past 15. It suggests that most of these won’t come from traditional industry channels, but will cut across categories in dramatic and unexpected ways, while competitors will be both unseen and unpredictable.
A recent study by Xaxis, in partnership with the Economist Intelligence Unit, looks at the challenges marketers face both now and in the future, and why accountability in marketing is becoming a key priority for CMOs. The report explores the strategies and tactics modern marketers are using to drive results for their businesses.
The fourth annual Kantar Worldpanel Future of E-commerce in FMCG study shows that e-commerce now accounts for 4.6% of all FMCG sales. Whilst the e-commerce channel is growing, the FMCG market as a whole is sluggish, increasing just 1.3% during the same period. Projections show that in 2025, online FMCG will be a $170 billion business with a 10% market share.
Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: articles, research, books, videos, blogs and more.

Some recent features:

- Snapchat Redesign is the latest POV from Mindshare.
- by Harold Burson traces the incredible career of the 96 year-old founder of Burson-Marsteller.
New Business
- Opel Vauxhall appoints MediaCom to handle its media account across Europe.
- as its lead retail strategy and design agency for 2018.
- as its first US agency of record.
- to lead on its EMEA and Asia Pacific PR.
- to its roster of Simplot brands.
- as UK CEO.
- as Indonesia CEO.
- Y&R names Santiago Olivera CEO of Y&R Argentina.
- of iStrategyLabs.
- Geometry Global UK hires Elspeth Lynn as Executive Creative Director.
- of Y&R Asia.

to Managing Director EMEA.
- Ogilvy & Mather Singapore named Digital Agency of the Year at the Gong Creative Circle Awards.
- Y&R takes home 30 Effies across its LATAM offices.
- by Campaign.
- at this year’s MENA EFFIE Awards.
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