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No. 223 - November 2017

e.wire - WPP's monthly news round-up
No. 223 - November 2017


Vodafone tops first BrandZ ranking of UK’s most valuable brands
WPP and Kantar Millward Brown have published the inaugural BrandZ™ Top 50 Most Valuable UK Brands ranking. Vodafone, with a value of $27.3bn, takes the top spot, followed by HSBC, Shell, BT and BP. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications.

Lindsay Pattison has been named as Chief Transformation Officer of WPP. In this new role Pattison will oversee WPP’s 50 global client teams and help to deliver on the Group’s core strategic priority of horizontality. Sir Martin Sorrell, CEO of WPP, said: “Our single most important task is to ensure we provide our clients with a seamlessly integrated offer. Horizontality will increasingly be reflected in the structure of the Group itself, as well as our client teams, country managers and organic collaboration between our companies. Lindsay will play a key role in that project as we continue down the path of greater integration.”

The crème de la crème of WPP
WPP has unveiled the winners of this year’s WPPED Cream Awards, showcasing the very best work from agencies across the Group.

Third Quarter Trading Update
WPP has posted its Third Quarter Trading Update, with reported revenue up 1.1% at £3.649 billion, and like-for-like net sales down 1.1% at £3,190 billion, reflecting the continued low-growth environment faced by many clients.

New Offers

Global partnership with Sitecore
Sitecore®, the world leader in experience management software, and WPP have announced a global strategic partnership called the WPP-Sitecore Alliance. The partnership brings together WPP’s existing Sitecore partners – AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML and Wunderman – and creates a single team to work with Sitecore’s product, sales and support teams to develop innovative, personalised customer experiences.

Sports agency sharpens focus
Prism has appointed a new management team and is reshaping its offering as a leading, brand-centric, sport and entertainment agency with a sharp focus on helping brands engage audiences in those arenas. Dominic Grainger, CEO of the WPP Sports Practice, has been appointed Prism Chairman while Jamie Copas, Global Client Leader of Team Aston Martin, takes the role of Group General Manager. They both continue in their existing roles.
Sports agency sharpens focus

BAV Group launches BAVSocial
Y&R’s BAV® Group has announced the launch of BAVSocial™, a proprietary model that measures the influence of social media on long-term brand performance. The new model brings together hundreds of social listening metrics and links them with the BrandAsset Valuator®, a renowned brand model and expansive database of consumer brand perceptions.

MediaCom has partnered with video ad tech company Unruly to provide the News Corp-owned business with insights into differing cultural preferences of consumers around the world.

Salmon launches in-store payment solution
Digital ecommerce consultancy Salmon has launched an in-store payment solution. Designed with PayPal Here, the Salmon in-store payment device enables retailers to offer a PCI-compliant, in-store ordering solution for customers.


Global communications agency Cohn & Wolfe recently unveiled the 2017 Authentic 100, the annual index of global brands ranked by consumer perception of authenticity. Topping the list is Amazon, followed by Apple, Microsoft, Google and Paypal.
The recently released Landor M&A Brand Study is a new quantitative benchmark demonstrating the relationship between acquisitions and brand evolution. It offers a cross-industry look at how the largest global companies handle brands following M&A by analyzing data from the S&P Global 100.
The latest paper by Kantar Worldpanel, Thoughts On: Brand Growth, explores four clear rules that should inform how to consider brand growth. These are derived from observed shopper behaviour and challenge some widely-held assumptions about brand loyalty and the importance of reaching new shoppers.
Following last year’s successful launch, Group XP leverages data from BrandZ™ to evaluate brands according to the strength of their overall experience.
Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: articles, research, books, videos, blogs and more.

Some recent features:

- : Landor explores the power of visuals.
- Google Stamp, Snapchat Discovery and Facebook Stories are the topics covered in a recent piece by Mindshare.
New Business
- as part of its ongoing digital agency review.
- to help raise awareness and support the UK roll-out of Light Bites, a new range of low calorie snacks.
- Y&R names Paul Lawson as CEO of Y&R London.
- to CEO.
- Jon Sharpe selected as CEO of VML Europe.
- Wunderman appoints Pedro Reiss as CEO of Wunderman Brazil.
- as CEO.
- as CEO and Market Leader.
- Grey Europe named Agency of the Year at the EACA Euro Effies.
- at the 2017 EMVIES for the third year in a row, as well as Agency of the Year at the .
- at the Media Week Awards.
- at the British Council for Offices national annual awards ceremony for the design of the workplace at Sea Containers.
- at the 2017 PMAA Dragons of Asia.
- at the 2017 Effie Awards, taking home a total of 41 accolades including three Grand Effies.
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