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No. 221 - September 2017

e.wire - WPP's monthly news round-up
No. 221 - September 2017


MEC and Maxus to become WAVEMAKER
The new, billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named “WAVEMAKER”. The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalised by January 2018. WAVEMAKER will have offices in 90 countries and over 8,500 employees. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
MEC and Maxus to become WAVEMAKER

Gruppo Campari chooses team of WPP agencies
Global spirits giant Gruppo Campari, with a portfolio of over 50 premium and super premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier, has chosen a team drawn from WPP agencies (“Team Campari”) as a preferred global partner for marketing and communication services.

Indonesian brands surge in value
The total value of the BrandZ™ Top 50 Most Valuable Indonesian Brands has grown by 8% in the last year to US$71.6bn. Bank of Central Asia leads the rankings for a third year, growing 13% to US$10.5bn, while telecommunications company Telkomsel climbs two places to become the country’s second most valuable brand.

WPP Interim Results 2017
In August WPP posted its financial results for the first half of 2017. Like-for-like net sales and revenue fell, reflecting reduced spending by clients.

New Offers

Creative agencies at WPP have partnered with Facebook to offer employees a bespoke WPP Facebook Blueprint training programme. Patrick Harris, Global Head of Agencies at Facebook, said: “We are so excited to build on our Creative Agency Partnership in 2017 and beyond. One of our mutual goals is to produce award-winning work that exceeds brands' objectives, and creative agencies are key to unlocking the best ideas for mobile.”

Design Bridge joins WPP
WPP has acquired Design Bridge, a leading independent brand design agency. Founded in London in 1986, Design Bridge has grown to become one of the most respected names in its field, working with iconic global and local brands as well as challenger brands around the world.

Kantar has announced the launch of Kantar Activate, a new offering which helps advertisers plan and deliver media strategies and campaigns based on consumers’ preferences and values, how they engage with media and what brands they buy.

AKQA acquires majority stake in Danish agency
Global brand experience studio AKQA has acquired a majority stake in digital agency DIS/PLAY in Denmark. DIS/PLAY provides strategy, user experience, design and technical development solutions to clients. DIS/PLAY employs more than 100 people in Copenhagen and Aarhus, and its clients include Amnesty International, ECCO and Vestas.


A recently released report by Kantar Worldpanel examines the trends shaping Asian markets. More specifically, it looks at the role of smartphones, the e-commerce revolution and consumer expectations.
According to a study by Wunderman Health, healthcare marketing is missing the mark. Conducted with Penn Schoen Berland, the study surveyed 750 individuals with chronic health conditions and found that despite tangible evidence, more than half (56%) believe they are very healthy and, as a result, do not perceive a need to change unhealthy habits.
ASDA’A Burson-Marsteller has released the findings from A Voice for Young Syrian Refugees, an Arab Youth Survey Supplement, which reveals that more than half of young Syrian refugees say they are unlikely to return home permanently.
Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: articles, research, books, videos, blogs and more.

Some recent features:

- Is Pinterest becoming a search engine? is a recent post by Mindshare’s Amy Perkins, exploring how it is trying to shift perception so that it is viewed as a search engine and not a social media platform.
- is the latest in a series of articles from the ArcTouch team. In this post Nathan Williams, who leads a team of developers, answers questions about cross-platform apps, coding and more.
New Business
- to handle its global media planning and buying.
- as its media agency for its consumer healthcare business.
- as its PR and communications agency of record.
- to drive the next phase of the Government's Exporting is GREAT campaign.
- as USA CEO.
- to Managing Director, London.
- at The Loeries Creative Festival.
- with 28 wins at the 2017 International Business Awards.
New business enquiries
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