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No. 219 - July 2017

e.wire - WPP's monthly news round-up
No. 219 - July 2017


WPP makes it a magnificent seven in Cannes
For the seventh year in succession, WPP was named the world’s most creative parent company at the Cannes Lions International Festival of Creativity. Sir Martin Sorrell, CEO of WPP, said: “As ever, this award simply reflects the achievements of our wonderfully talented people all around the world, and of course the support of our clients.”
WPP makes it a magnificent seven in Cannes

Wunderman and POSSIBLE join forces
Leading global digital agency, Wunderman, has announced that POSSIBLE, the multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers. POSSIBLE will continue to operate as a standalone brand within Wunderman.

Top ad groups mobilise Gen Z to support UN goals
The Common Ground alliance of leading advertising and marketing services groups, in partnership with Google, has launched The Common Future Project – a first-of-its-kind initiative to drive awareness and action among young people in support of the UN’s Sustainable Development Goals.

GroupM revises 2017 UK ad forecast
According to the latest media and marketing forecast from GroupM, UK advertising is set to see an eighth successive year of growth, remaining one of the fastest-growing media markets in 2017 with a 4.1% increase in spending. This overall forecast is a downward revision from the 7% growth predicted in November 2016.

New Offers

Bruin and WPP to push NFL Game Pass in Europe
Bruin Sports Capital and WPP have entered into an agreement with the National Football League. The partnership aims to grow NFL Game Pass in Europe, the league’s premium OTT offering that features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming targeting NFL’s avid European fans.
Bruin and WPP to push NFL Game Pass in Europe

Hogarth Worldwide launches in Australia
WPP AUNZ has announced the launch of Hogarth Australia, the latest market offering of the global advertising production group Hogarth Worldwide. Under the Hogarth Australia brand, WPP AUNZ has realigned its successful production agencies Agile, One20, Paragon and Carnival into one super production group.

Wunderman launches new commerce division with Salmon
Digital agency Wunderman has announced the launch of a new division, Wunderman Commerce, with Salmon, the award-winning WPP ecommerce consultancy, as its foundation.

Mindshare and POSSIBLE announce partnership
WPP agencies POSSIBLE and Mindshare are launching a new offering to help brands leverage their media and ecommerce investments across the entire Amazon ecosystem.

In the field of international affairs, Richard Attias & Associates is taking an unconventional and playful approach to make a point about problem-solving in a digital era. Attias unveiled “The 30 Second Solution: the first chatbot dedicated to world leaders” as part of its new online expansion.


Millennials in the US are often underrepresented in marketing research studies. To fill that critical void in the industry, Lightspeed, in partnership with VICE Media, has unveiled VICE Voices, the largest customised market research panel and portal of its kind.
A recently released report by Mindshare and J. Walter Thompson examines global trends and insights on voice technology and its impact on brands. The research comprises several methodologies spanning nine countries over a six-month period.
For healthcare brands to capture the attention of millennials, they must be prepared to engage them and project a positive reflection of who they are. Head of Digital at Ogilvy CommonHealth Worldwide, Chris Cullmann, sheds light on how brands can choose the right platforms to develop meaningful interactions.
The latest edition of Kantar Retail’s Breakthrough Insights addresses a new approach to the 4 P’s.
Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: articles, research, books, videos, blogs and more.

Some recent features:

- Amazon buys Whole Foods Market is a recent blog post by Mindshare’s Russell Goldman exploring the details and implications of Amazon’s latest purchase.
- MEC @ Cannes 2017 takes a look at the most talked-about topics and some of stand-out work from this year’s festival.
New Business
- to lead its CRM and loyalty marketing activity across Europe.
- as its first global agency of record.
- as its new CEO for Latin America.
- as CEO of Burson-Marsteller Netherlands.
- as President and General Manager.
- Ogilvy Singapore wins Agency of the Year at Marketing Magazine’s Agency of the Year Awards 2017.
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