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No. 218 - June 2017

e.wire - WPP's monthly news round-up
WPP
No. 218 - June 2017
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Headlines

GroupM reorganises portfolio
WPP’s media investment arm, GroupM, has announced a portfolio restructure to improve service and delivery to clients. GroupM is committing to the expansion of Essence, its digital-first agency, by adding traditional media capabilities and a larger geographic footprint to the agency’s existing media and creative credentials. It is also merging the global operations and teams of its agencies MEC and Maxus into a new billion-dollar revenue media, content and technology agency under the leadership of MEC’s CEO Tim Castree.

GroupM has appointed Lindsay Pattison to the new role of Chief Transformation Officer. Pattison will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients better in the extremely competitive business environment. WPP CEO Sir Martin Sorrell said: “GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients.”


Tech’s “Fearsome Five” dominate the BrandZ™ 100
According to the recently published 2017 BrandZ™ Top 100 Most Valuable Global Brands ranking and report by WPP and Kantar Millward Brown, the value of the top 100 brands increased by 8% year-on-year to reach $3.64 trillion. For the first time, the “Fearsome Five” technology giants make up the top five places in this year’s ranking. The combined value of Google, Apple, Microsoft, Amazon and Facebook represents 25% of the total value of the top 100, emphasising their dominant position in the modern business landscape.

International Airlines Group (IAG) has appointed a bespoke team of WPP agencies to handle its marketing initiatives across its British Airways, Avios and IAG Cargo brands. A spokesperson for BA said: “British Airways was looking for a transformational model to streamline a number of its marketing services and WPP delivered the best solution to the brief. They will now manage media planning, strategy and buying, creative services, social media, paid search, affiliates and production for the airline.”

WPP AGM Trading Update
For the first four months of 2017 revenue, net sales and profits were well above budget and ahead of last year. Reported revenue for the first four months was up 15.9% at £4.846 billion, constant currency revenue increased by 3.4% and like-for-like revenue and net sales grew by 0.7%.

New Offers

POSSIBLE acquires Amazon-focused consultancy
Digital agency POSSIBLE has acquired Atlanta-based e-commerce agency Marketplace Ignition. Working with more than 400 brands, representing more than 2 million unique products and more than US$2 billion in annual retail sales, Marketplace helps to establish and grow its clients’ e-commerce presence on Amazon.
POSSIBLE acquires Amazon-focused consultancy


US digital content producer 88rising is latest WPP investment
WPP has made a strategic investment in 88rising, a US-based producer of digital content catering to the Asian millennial market. 88rising has branded and sponsored content deals with companies such as Adidas, Maybelline and Revolve, an online fashion and cosmetics retailer.

Digital transformation consultancy joins Wunderman
Wunderman has acquired The Cocktail, a digital transformation consultancy based in Spain. The Cocktail is a recognised leader in providing sophisticated digital transformation services through an integrated approach to strategy development, design, technology and data and analytics. Founded in 2003 in Madrid, now with offices in Mexico and Colombia, it employs over 250 people. Clients include El Corte Inglés, BBVA and Real Madrid C.F.


Insights

Kantar Worldpanel’s fifth annual Brand Footprint study shows that emerging market spend on FMCG grew by $34 billion in 2016, up 6% vs last year, while developed markets sales were flat. For the fifth year running Coca-Cola remains the world’s most chosen brand, with Colgate in second place.
Created in partnership with Penn Schoen Berland, Burson-Masteller’s Most Valuable Platforms study explores business decision-makers' perceptions about the value of and challenges associated with executive visibility platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels.
Danielle Rubenstein, Executive Creative Director, POSSIBLE Mobile, writes about the promise of VUI (voice user interface) and why it is becoming increasingly important for brands to get in on the act. She also examines an emerging set of guidelines that voice assistants should look to follow.
Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: articles, research, books, videos, blogs and more.

Some recent features:

- is a recently published report by Kantar Millward Brown that stresses the importance of working with people’s brains and not against them.
- looks at the strength of brands that carry a local address.
 
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New Business
- as its public relations agency.
- for a complete brand revamp.
- as its new agency of record.
 
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People
- WPP’s Data Alliance appoints Anas Ghazi as CEO.
- of Hill+Knowlton Strategies Germany.
- is appointed CEO of Burson-Marsteller Brazil.
- with a host of new hires.
- Ogilvy Indonesia appoints Anne Ridwan as CEO.
 
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Awards
- and a host of other awards at the Festival of Media Global Awards 2017.
- by The Holmes Report.
- , again by The Holmes Report.
 
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