e.wire No. 209 - September 2016
WPP news bulletin

e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.

Stop Press

Strong six months for WPP

WPP has posted its interim financial results, revealing a strong performance in the first half of 2016. Reported billings increased by 9.3% to £25.319bn, with reported revenue climbing 11.9% and reported net sales 11.0%. There was constant currency revenue growth in all regions and business sectors. Geographically, the highlights were Western Continental Europe, Asia Pacific, Latin America, Africa & the Middle East and Central & Eastern Europe. Functionally, growth was especially strong in advertising & media investment management, branding & identity, healthcare and specialist communications.

Jen Smith becomes first Global Creative Director at Maxus

Maxus Global has appointed Jen Smith as its first ever Global Creative Director. Smith, who joined Maxus UK in 2013 as Head of Planning, before expanding her role to include strategy, will be responsible for overseeing all of Maxus Global’s creative output. Announcing the promotion, Lindsay Pattison, Maxus Worldwide CEO, said: “Jen has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left-field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.”

BrandZ shines a spotlight on Mongolia

WPP and Y&R Mongolia have released BrandZ’s first ever Spotlight on Mongolia report, offering insights into the country’s unique business environment. It also has valuable advice for brands looking to make their mark with Mongolian consumers. Mongolia’s rapid transformation in the past decade, largely driven by a mining boom, has resulted in huge leaps in technology, brand consumption and the media landscape. “Mongolian consumers and the businesses that cater to them are hurdling stages of development that took years to pass in other markets,” said David Roth, CEO at The Store, EMEA and Asia.

New Offers

Essence sets up shop in Delhi

Digital agency Essence has established operations in India with the opening of a new location in Delhi. It is the agency’s fifth office in the Asia Pacific region and the third to open its doors this year; in March, Essence announced its debut in Shanghai and Sydney. As the agency continues to scale globally, APAC remains a key growth region. India, in particular, holds strong strategic importance given its status as a dynamic growth market in the region.

Norwegian real-time content analytics company joins plista

Data-driven native advertising provider plista, which is part of Xaxis, has acquired Linkpulse, a real-time content analytics company. Based in Oslo, Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customized dashboards and alerts. Using Linkpulse’s technology, editors can test the performance of headlines and images in real-time.

Partnership with online medical education provider

WPP has invested in The Corpus, an innovative, independent medical education initiative designed to improve clinical practice. Based in the UK, The Corpus has developed a dedicated online platform to provide small-group interactive training sessions for healthcare practitioners delivered by internationally respected clinicians. Each session features a live online presentation followed by an in-depth, interactive Q&A and is supported by a leading pharmaceutical company.

Google All Stars Academy launches in MENA with J. Walter Thompson

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that debuted with a global first, the Google All-Stars Academy. Vatche Keverian, CEO, J. Walter Thompson MENA, said: “The digital revolution has fundamentally changed the way consumers interact with, and choose, brands. The Google All-Stars Academy is the next exciting step on our road to fulfilling peoples’ needs and expectations of brands in the region.” The Academy will complement further training that J. Walter Thompson, as a selected partner, will receive throughout the year, based on Google’s products, platforms and tools.

New Business

for its combined media account and creates new media entity Team Connect.

LG Electronics appoints Y&R Brasil to handle its integrated advertising.

as its lead creative agency in the region.


as Chief Creative Officer for the APAC region. She is joined by Gerard Lim who has been appointed Managing Director, POSSIBLE Singapore.


Agency of the Year 2016.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.


Building an Insights Engine

Kantar’s Insights2020 initiative – led by Vermeer with support from Millward Brown, TNS and The Futures Company – is the cover story of the latest edition of the Harvard Business Review. The article, co-authored by Vermeer’s Frank van den Driest, and Unilever’s Keith Weed and Stan Sthanunathan, leverages the I2020 research to examine the vital role of insights in modern business, using Unilever to illustrate what it takes to win.

Rise of the Machines

The team at Salmon, the WPP digital commerce consultancy, has been investigating the coming age of automated purchasing, when internet-enabled devices will make smart purchasing decisions based on their owners’ predefined preferences. Salmon call this phenomenon “programmatic commerce”.  A key finding from its survey into UK shopper attitudes was that more than half the respondents (54%) would be comfortable with a system that orders items automatically based on their pre-set preferences.

What it means to “Be as Good as a Woman”

Rachel Pashley, Group Planning Head at J. Walter Thompson London, examines the current state of female leadership. Pashley is the creator of J. Walter Thompson Company’s Female Tribes initiative – a living global study into thousands of women that looks at their attitudes to everything from religion, race, sex and marriage to careers, ambition and money.

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • Instagram Stories by Mindshare’s Michael Hancox looks at the details and implications of Instagram’s new Stories feature.

  • is a recent blog post written for M&M Global by Marie-Claire Barker, Global Chief Talent officer at MEC.

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