e.wire No. 205 - May 2016
WPP news bulletin

e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.

Stop Press

Digital advertising set to surpass $160 billion

GroupM has published Interaction 2016, its annual report offering insights into digital advertising globally. The 2016 edition discusses six macro trends: adblocking; the integrity of digital supply; mobilization and the expansion of app use; TV’s transition to over-the-top; the application of data to marketing; and the expansion of e-commerce. Interaction is part of GroupM’s This Year, Next Year thought leadership series which taps into WPP’s global network of communications, data and research companies to form the most comprehensive views of the media industry worldwide. It includes data from 45 countries and analysis by GroupM’s Chief Digital Officer, Rob Norman, and Futures Director, Adam Smith. GroupM predicts global digital advertising in 2016 to make up 31% of total measured advertising investment in media, up from 28% in 2015. This represents a 14.4% increase to more than US$160 billion.

Strong first quarter for WPP

WPP has posted its financial results for the first four months of 2016. Revenue, net sales and profit were well above budget and ahead of last year. Reported billings were up 8.3% at £11.922 billion, 6.7% in constant currency, while reported revenue was up 10.5% at £3.076 billion. Constant currency revenue grew by 9.0%, and like-for-like revenue by 5.1%. Constant currency net sales were up 6.7% and like-for-like net sales 3.2%. Net new business was $1.779 billion in the first quarter, compared to $1.0 billion in the same quarter last year, with WPP continuing to lead new business league tables.

The 100 most authentic brands

Disney, BMW and Microsoft lead the way in Cohn & Wolfe’s inaugural Authentic 100, an annual index of global brands ranked by consumer perception of authenticity. Among the top 20 brands in the global Authentic 100 are Amazon, Apple, Samsung, Lego, Ford, Google and Coca-Cola. The 2016 study on authenticity defines for the first time what consumers believe are the individual attributes of authentic behaviour, and whether a brand displaying these attributes will affect the actions of consumers. The full Authentic 100 is available at .

Customer engagement agency OgilvyOne Worldwide has opened a new office in Berlin, Germany. President of OgilvyOne Worldwide, Gunther Schumacher, said: “Berlin has always been a hotbed of creativity and innovation. Today it is Europe’s start-up capital and a magnet for top talent in technology and creative.” The Berlin office will be headed up by Chaichana Sinthuaree who also runs the Frankfurt office. He becomes the CEO of OgilvyOne Germany.

New Offers

Turkish agency joins Burson-Marsteller

Effect PR, the Turkish communications firm, has agreed to sell a majority stake to Burson-Marsteller. Headquartered in Istanbul, Effect PR employs around 80 people and has been Burson-Marsteller’s exclusive affiliate partner in Turkey since 2012. Following the acquisition, it will become a full member of the network and be renamed Effect Burson-Marsteller. Effect’s clients include Microsoft and General Electric.

WPP AUNZ digital agency opens Singapore office with Ogilvy & Mather

DT, one of the largest digital agencies in Australia and New Zealand, and part of WPP AUNZ, has announced the opening of its official office in Singapore, which is being launched in partnership with Ogilvy & Mather. DT has a full-service team of more than 200 digital experts across Sydney, Melbourne and Auckland. Its specialist expertise spans a range of practice areas, including ecommerce, engineering, user experience, data and analytics, mobile, search, strategy, social media, design, content and advertising creative.

Millward Brown and Kantar Worldpanel have announced a partnership in the UK to provide an innovative new solution that enables brands to simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns. The partnership includes Millward Brown’s Brand Lift Insights solution and introduces Sales Insights, a new joint offer from the two organisations.

WPP acquires design agency in the Netherlands

Leading Dutch design agency dBOD has been acquired by WPP. Founded in 1980, dBOD is a full-service agency specialising in packaging design, corporate design, digital media and retail design. dBOD employs 38 people at its headquarters in Amsterdam and has an office in Shanghai. Following the acquisition, dBOD will merge with Dutch design agency VBAT, an operating company of WPP and part of The Partnership. The merged companies will operate under the name VBAT.

New Business

as its lead corporate agency.

to handle its digital service design.


as Chief Creative Officer.

as Creative Director.


by The Holmes Report at the North America SABRE Awards in New York.

MEC MENA wins Media Agency of the Year at the Festival of Media.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.


ASDA’A Burson-Marsteller releases eighth annual Arab Youth Survey

The headline finding from the recently published Arab Youth Survey shows that the rise of Daesh (ISIS) remains the single biggest challenge facing the Middle East, even though young people in the region overwhelmingly reject the extremist group. This annual survey provides reliable data and insights into the attitudes and aspirations of the region’s 200 million-strong youth population. Findings from this year’s edition reveal young Arabs’ views on ISIS, their post-Arab Spring priorities and which countries they perceive to be allies.

Preparing for the digital future

The recently published report, Prepare Your Business for the Digital Future, commissioned by Salmon and Rackspace and conducted by Forrester Consulting, explores why some businesses are doing better than others when it comes to implementing digital strategy. Forrester surveyed 150 companies within retail, CPG and B2B on their digital strategy, discovering how they rate the importance of having a digital strategy, what their digital objectives are, the challenges they face, and what they found to be key in running a successful digital strategy.

Good governance principles in sports organisations

A recent white paper published by Burson-Marsteller and its sports consulting firm TSE Consulting outlines how reform of sports governing bodies can turn the current reputational crisis across the industry into an opportunity for future growth. The paper examines the current views of the public and private sectors about sports federations, outlines good governance policies and provides guidelines for reform and stakeholder communications.

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • by Thomas Stelter, VP Emerging Solutions at POSSIBLE, explores how people will use voice as a tool to search and communicate with artificial intelligence.

  • is a recently published book by the Wharton School, Google and McKinsey & Company featuring a case study by GSK and Wunderman Health.

Follow WPP

Follow WPP

Follow on Twitter for the latest news, insights, research and much more from WPP marketing professionals across the world.

Additionally, you can subscribe to our channel, like our page, join our circle, and connect with WPP on .

And don’t forget you can also add our RSS feeds to your news reader.

© WPP 2018 | Subscribe/Unsubscribe | Print | Contact the editor