e.wire No. 202 - February 2016
WPP news bulletin

e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.

Stop Press

Ogilvy & Mather has announced the appointment of John Seifert as Worldwide CEO. He succeeds Miles Young who will stay on as Chairman until September 1st 2016 before taking up the role of Warden at his alma mater, New College at Oxford University. Mr Young will continue to work with Ogilvy in a non-executive role. Commenting on his new position, Mr Seifert said: “I am honoured and humbled to succeed Miles as Worldwide CEO of a company I deeply love, and a brand that commands such respect around the world.”

Nicole Pangis has been promoted from Global Chief Revenue Officer to Chief Operating Officer of Xaxis, where she will oversee business operations, HR, strategic partnerships, product management and technology development across Xaxis’ 40-plus markets in North America, Europe, Asia Pacific and Latin America. This follows the recent appointment of Brian Gleason as Global CEO, replacing Brian Lesser who was named CEO North America of parent unit GroupM.

Germany is viewed as the best country in the world, according to the inaugural Best Countries report, a joint rankings and analysis project of U.S. News & World Report, Y&R’s BAV Consulting and the Wharton School of the University of Pennsylvania. Created to capture how nations are perceived on a global scale, the rankings are the centrepiece of a new web portal called “Best Countries,” launched at the World Economic Forum in Davos. The report evaluated 60 countries across 24 rankings based on a survey of more than 16,000 global citizens.

New Offers

WPP invests in Courtside Ventures

Bruin Sports Capital has announced a strategic partnership with Courtside Ventures, a venture capital fund investing across early stage technology and media companies with a focus on sports. WPP led a syndicate investing US$250m in Bruin, the global sports marketing company launched by George Pyne, in January 2015. Backed by WPP and anchor investor Dan Gilbert, founder and chairman of Rock Ventures and Quicken Loans, and majority owner of the NBA’s Cleveland Cavaliers, Courtside Ventures will invest US$35m to support innovative technology disrupters across sports and media that have the potential for growth.

POSSIBLE to invest in Conrad Caine

Global digital agency POSSIBLE has agreed to acquire a majority stake in Conrad Caine, a full service digital agency headquartered in Munich, Germany. Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people and also has offices in Pelotas, Brazil and Buenos Aires, Argentina.

Cohn & Wolfe acquires majority stake in Brazilian group

Grupo Máquina, one of Brazil’s largest public relations and public affairs groups, has sold a majority stake to WPP’s Cohn & Wolfe. Máquina’s clients include Ambev, BRMalls, BRF, Carrefour, Credit Suisse, Grupo Estacio, Insper, Gafisa, GP Investments, Kraft Heinz, Hypermarcas, EY, Qualicorp, Raizen, Xerox and B2W/Lojas Americanas. Founded in 1995, the agency is based in São Paulo with offices in Rio de Janeiro and Brasília. It employs 240 people.

The Exchange Lab joins GroupM

GroupM has acquired The Exchange Lab, the programmatic marketing solutions company behind Proteus, a proprietary technology that enables a complete view of all programmatic channels and partners. The integration of Proteus within Connect, GroupM’s worldwide consolidated agency services platform across biddable and real time media, will further aid the efficient and objective measurement and allocation of marketing budgets across any and all programmatic partners, including GroupM’s own proprietary media properties. Founded in 2007, The Exchange Lab employs around 130 people working in offices in London, New York, Chicago, Singapore and Toronto, serving 700 clients in 2015.

WPP Digital invests in digital content creation and media company

Mitú, a leading online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America, has sold a minority stake to WPP Digital. Mitú has over two billion global monthly views across all platforms in the US, as well as Mexico, Brazil and other Latin American countries. Clients include America Movil, Kia, MillerCoors, NBCUniversal and Procter & Gamble. Founded in 2012 and based in Santa Monica with offices in Mexico and Colombia, it employs around 120 people.

New Business

to handle its baby range account in China.

a contract to deliver the official multi-platform TV ratings in Thailand.

Pernod Ricard appoints MEC Germany as its new media agency after a two-stage pitch. Pernod Ricard has 31 brands on the German market.


. In this newly created role, Whitwam will report to Martin Conneen, President of Asia Pacific, and will oversee the agency’s three offices in Shanghai, Beijing and Guangzhou.

Ogilvy & Mather has promoted Anthony Wong to the role of Worldwide Effectiveness Director.

of RKCR/Y&R. Prior to this he served as Chief Innovation Officer. He succeeds Ben Kay who is moving to WPP to take on the role of Global Planning Director.

to the position of Chief Creative Officer of Europe.


at Campaign Asia’s Agency Network of the Year awards in Singapore.

Lightspeed GMI takes home MRS Grand Prix for Greatest Impact at the MRS Awards for its paper: Tackling The Elephant: How Innovation Helped BBC Worldwide Master Emotion.

by Campaign Middle East.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.


What is Digital Commerce?

A recent study by FusePump examines the reality of the modern shopper, arguing that “ecommerce” should be replaced with “digital commerce” as it better describes the way sales and marketing teams should think and operate.

2015 Global Smarties trends report

A new report, the result of a collaboration between the Mobile Marketing Association and Millward Brown, examines case studies from the MMA’s Global Smarties Awards and Cannes Mobile Lions finalists as well as those on the short list, with the aim of identifying key trends in effective mobile advertising.

Wunderman’s seven trends for 2016

Brands Don’t Live in Glass Houses, a recent study by Wunderman, identifies seven cultural themes that, according to this research, reflect a consistent shift in thinking for 2016. Themes include the Internet of Things, the death of authenticity and digital empathy.

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