e.wire No. 189 - November 2014
WPP news bulletin

e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.

Stop Press

New Global CEO for Maxus

Maxus has promoted Lindsay Pattison from UK Chief Executive to Global CEO. She will be succeeded by Nick Baughan, currently Managing Director of Maxus UK. Dominic Proctor, GroupM’s Global President, said: “Lindsay has a proven reputation as a leader and is held in enormous regard both internally and by her clients. She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”

GroupM and Kantar Media partner with Rentrak

Kantar Media and GroupM have partnered with Rentrak, the US-based film and television measurement company, to help deliver new TV data reporting services and consumer insights to clients in the United States. WPP will inject Kantar Media’s US TV measurement business into Rentrak in exchange for $98 million of stock. WPP will also purchase shares directly from Rentrak, giving WPP a stake of 16.7% in the company.

Third quarter growth for WPP despite strength of sterling

WPP has posted its third quarter trading update, reporting constant currency revenue growth of 10.6%. Reported revenues grew 3.1%, reflecting the continuing strength of sterling against the US dollar, Euro and many currencies in faster growth markets. Geographically, growth was strongest in North America, the UK, Asia Pacific, Latin America, Africa and the Middle East, and Central and Eastern Europe and, functionally, in advertising and media investment management.

Leading brewer Anheuser-Busch InBev has appointed MediaCom as its new media agency in the US after a formal review. Jorn Socquet, Vice President of Marketing for Anheuser-Busch, said: “MediaCom is a leading, world-class media agency, with deep experience and exceptional capabilities. Their work with us will guarantee the media connections for our brands remain at the forefront of the industry, building breakthrough consumer connections strategies for the future.”

New Offers

Kantar Media has released the UK’s first tool for measuring Twitter-TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar metrics will enable users to track exactly how Twitter influences TV viewing. Andy Brown, Global CEO and Chairman of Kantar Media, said: “Using the Kantar Twitter TV Ratings, broadcasters, planners and advertisers will be able to assess programmes and series, plan programme promotions more effectively and assist media buyers and sellers to integrate social data more comprehensively into the TV component of their media mix.”

South Africa’s Gloo joins Ogilvy

Ogilvy & Mather has acquired Gloo Digital Design, a South African design agency that specialises in producing creative campaigns for businesses in the digital media space. Gloo was founded in 2005 and has offices in Cape Town and Johannesburg.

Stake in French image recognition company acquired by Kantar

Kantar Retail has invested in Planorama Group, a leading image recognition technology company in France. Founded in 2009, Planorama employs 50 people and is headquartered in Paris, with offices in the US, Singapore, Brazil, South Africa, Germany, UK and Hungary. Clients include Coca-Cola, Danone, Mondelez, L’Oréal, Reckitt Benckiser and Unilever.

Element Marketing Group joins Ogilvy CommonHealth

Ogilvy CommonHealth Worldwide has acquired Element Marketing Group, a US-based company that connects clients in the pharmaceutical and biotech industries with physicians, enabling them to provide improved communication, marketing and reimbursement solutions for their customers. Element will be rebranded as Ogilvy CommonHealth Market Access.

New Business

, following the latter’s acquisition by global healthcare business Bayer earlier in the year. MediaCom has handled media for Bayer in the US since 2011.

MEC Australia wins $60m Nestlé media account following a competitive pitch.

Maxus grows its global L’Oréal relationship, after being appointed to handle strategic media planning and buying for the company in Denmark, Norway, Sweden and Finland.


, a new role for the agency.

, assuming the position alongside his existing role of Chief Creative Officer.


by the Chartered Institute of Marketing, for being the company that is best positioned to encourage and foster female leadership in the marketing industry.

WPP CEO Martin Sorrell is awarded the Lifetime Achievement Award at The M&A Advisor’s 2014 Dealmakers’ Awards ceremony.

Maxus UK is crowned Media Agency of the Year at the Media Week Awards in London. The award recognises financial success, excellent work, and client acquisition and retention.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.


New ways to pay

JWT’s latest trend report, The Future of Payments and Currency, tracks the multitude of ways that consumers are now able to pay for products. The study examines how these new methods are enabling new players to act as middlemen between consumers and their money, and outlines the consequences for brands. Millennials were found to be significantly more likely than other generations to express interest in mobile payments and to feel that it is no longer necessary to rely on cash, debit and credit cards.

Retailers missing the mark on customers’ delivery expectations

A study by WPP cloud software and data company OrderDynamics has shown that online retailers are not providing the delivery options most desired by consumers. For example, the research found that more than half of online shoppers want to be provided with a named delivery date, but only 15% of retailers currently offer it for all delivery options. By contrast, 61% of retailers offer next-day delivery, but only 10% of shoppers are willing to pay extra for the service.

Drivers of corporate reputation explored by Burson-Marsteller

Burson-Marsteller’s Nordic Corporate Reputation Study has revealed that companies with a clearly defined corporate purpose have a competitive advantage in Nordic markets. More than two-thirds of respondents in Denmark, Finland, Norway and Sweden said that CEOs should have a strong external profile, and that corporate purpose and vision are the issues that they should be most concerned about, both inside and outside their organisations. The study ranks the top 100 Nordic companies across a range of metrics, from trust and responsible behaviour to innovation, leadership and financial performance.

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • After conducting a series of studies covering 61 brands across a range of categories, TNS found that it was able to predict changes in brand equity over time using a new method that aggregates social media and search data. One potential benefit of this new technique is the ability to provide real-time insights into how a new product’s features meet the expectations of the market, the improvements that could drive loyalty and repeat purchasing, and the likely impact of a launch on the brand owner’s current products.

  • Mindshare’s Richard Beale examines the appeal of mobile app Snapchat to advertisers, and scrutinises its Stories feature that enables users to send images and videos that remain accessible to recipients for 24 hours. By allowing users to repeatedly view content at their own convenience, rather than seeing it disappear after a few seconds, Snapchat hopes that the function will increase usage of its app.

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