No. 184 - June 2014
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
view the full version here
Google topples Apple to become the
2014 BrandZ Top 100 Most Valuable Brand
After increasing its brand value by 40% year-on-year to $159 billion, Google claimed top spot in the
2014 BrandZ Top 100 Most Valuable Global Brands
ranking. Apple slipped to second place after a 20% decline in brand value to $148 billion. The
BrandZ Top 100
, commissioned by WPP and compiled by Millward Brown, is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value. The combined value of the
has nearly doubled since the first ranking was produced in 2006 to $2.9 trillion.
Matt Eastwood has been appointed JWT’s Worldwide Chief Creative Officer, joining from Omnicom’s DDB where he was Chief Creative Officer, New York. JWT’s Global President Gustavo Martinez said: “Matt Eastwood has everything I have been looking for in a global creative partner. He is a highly awarded creative with an international sensibility, living life as a New Yorker. He is respected by clients and knows how to build global brands.”
Newsweek Green Rankings
, one of the world’s foremost assessments of corporate environmental performance, has rated WPP as the 49th greenest of the 500 largest publicly-traded companies worldwide. A company’s ranking is based on its performance on eight indicators, including energy, carbon, waste and water productivity.
After winning a public vote, WPP’s seminar at the Cannes Lions International Festival of Creativity will be streamed live on YouTube as part of the Lions Live initiative. This year’s Cannes Debate at 12 noon, on Friday 20th June, sees WPP CEO Sir Martin Sorrell in conversation with Philippe Dauman, President and CEO of Viacom, and Twitter CEO Dick Costolo. Mindshare’s seminar, which also topped the poll for its day, will be live-streamed at 4pm on Monday 16th June.
Temple Advertising acquired by Bates CHI&Partners
Bates CHI&Partners has agreed to buy Temple Advertising, a Bangalore-based advertising agency. Co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth VS, Temple has worked with leading Indian brands across media and entertainment, automotive, fashion and retail, foods, education and real estate.
The retail and shopper marketing arms of Y&R have been combined into a single, unified network, called Labstore. Jon Bird has been appointed as the new network’s Global Managing Director. Y&R Global CEO David Sable said: “We have great retail and shopper capabilities around the world. Labstore is the perfect confluence of Y&R’s core brands, Y&R Advertising and VML – highly strategic, enormously creative, digital at the core.”
The Volcano Group bought by Grey
Grey has agreed to purchase a majority stake in The Volcano Group, a leading South African advertising and communications company. Following the acquisition, The Volcano Group will rebrand as Grey Africa.
Acquisition of dnx by OgilvyOne creates the UK’s largest B2B agency
OgilvyOne will merge its UK B2B business, Ogilvy Primary Contact, with newly acquired B2B marketing agency dnx to form the UK’s largest dedicated B2B agency, OgilvyOne dnx. Former dnx CEO Drew Nicholson will lead the new agency and will report to Sam Williams-Thomas, CEO of OgilvyOne UK.
Krispy Kreme appoints VML
as global digital agency partner.
, tenthavenue’s specialist out-of-home agency.
Changes at the top of Ogilvy UK
, as Annette King is promoted to CEO of O&M UK, succeeding Paul O’Donnell, who is named CEO of O&M EAME.
, with Jim Radosevic named as President of Y&R New York and Sean Howard as Chief Operating Officer, Y&R North America.
Steve Williams named Maxus North America CEO
, replacing Louis Jones who recently announced his retirement.
Ogilvy scoops top honours at two industry awards shows
, as its Paris office is named Agency of the Year at the 18th Annual Webby Awards in New York City and Most Awarded Advertising Agency at the D&AD Awards ceremony in London.
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JWT has released
, a new study exploring digital trends and behaviours in nine Latin American markets. The research identified different types of digital users across the region, and provides insights into what motivates them and how brands can better meet their needs.
The second annual
report by Kantar Worldpanel has identified the brands that are being bought by the most people, the most often, in 35 countries around the world, across the food, beverage, health and beauty, and homecare sectors.
JWT has released its third annual report on trends in the mobile sphere. The report identifies key themes from this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on findings from the 2013 and 2012 studies.
10 Mobile Trends for 2014 and Beyond
argues that as phones and other connected devices become integrated into every part of our lives, marketers will need to move from focusing on the mobile platform in and of itself to thinking holistically about how mobile affects and interacts with everything else.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
MEC has released
Fast Take on Digital Viewability
, a report on the history and future of viewability, an advertising metric designed to track only the brand impressions actually seen by consumers online.
Dominic Walsh discusses
the impact that social media has had on the relationship between brands and consumers. He argues that technology has provided an unprecedented level of transparency that is placing power in the hands of consumers, and is requiring companies to be more ethical and environmentally responsible.
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