e.wire No. 183 - May 2014
WPP news bulletin

e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.

Stop Press

WPP launches The Government & Public Sector Practice

A new practice to drive excellence in government communications has been launched by WPP. The Government & Public Sector Practice will give public sector organisations a single point of access to WPP’s combined resources, bringing together multidisciplinary teams of agencies to meet clients’ needs. The practice will be led by Dr Michelle Harrison, who is also CEO of social research agency TNS BMRB. Sir Martin Sorrell, CEO of WPP, said: “Government policies rarely succeed if the communication fails. I am proud of our agencies’ role in supporting governments around the world, providing the communications that make public policy and public services work. The new practice builds on our long track record of world-class work for the public sector.”

Strong first quarter as new business surges

WPP has posted a strong set of results for the first quarter of 2014 as its agencies recorded a surge in new business – a trend that accelerated in April. Major wins this year include: Vodafone and BGL Group (MEC); Pepsi, Marks & Spencer and Volvo (Mindshare); Papa John’s (Grey); Tiffany & Co (Ogilvy); Miller Lite (Cavalry); and Burger King (David). WPP reported constant currency revenue growth of 9.6% and like-for-like growth of 7.0% for the three months to the end of March.

South African digital agency joins WPP

WPP has agreed to acquire Quirk, Africa’s largest independently owned digital marketing agency. Founded in South Africa in 1999, Quirk employs over 200 people in five offices across Africa and in London.

New Offers

The Data Alliance and eMarketer in global partnership

WPP’s Data Alliance, the company that supports access to data and data partnerships around the Group, has announced a global partnership with eMarketer to provide all WPP companies with access to the latter’s digital marketing research data.

Millward Brown has launched Link for Apps, a tool to help marketers understand the impact of a mobile app on a brand’s value by diagnosing the app’s strengths and weaknesses, and gauging whether consumers are receiving brand messaging as intended.

GroupM takes stake in Turkish mobile media agency

GroupM has agreed to purchase a majority interest in aMVG, the leading mobile media agency and mobile technology company in Turkey.

New Business

MEC wins BGL Group’s media account following a four-way pitch. MEC will work across BGL’s international businesses, which include comparethemarket.com, Beagle Street, lesfurets.com, verzekeringssite.nl and Bennetts.

following a competitive pitch.

eBay appoints MediaCom as its lead media planning and buying agency in Europe, the Middle East and Africa.


The Partners CEO Jim Prior takes on new dual role, as he is also appointed CEO of fellow WPP brand and design agency Lambie-Nairn.

MediaCom Worldwide boosts its digital and data leadership with the appointment of Deirdre McGlashan as its first Chief Digital Officer.

Ogilvy & Mather New York promotes Lou Aversano, to Chief Executive Officer.


recognising the agency’s continuous innovation for clients and outstanding business achievements in 2014.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.


JWT sheds light on Mipsterz

JWT sheds light on Mipsterz

In a new report JWT MENA Brand Intelligence takes an in-depth look at “Mipsterz” (Muslim hipsters), a growing sub-culture of trendy, young Muslims, and the opportunities this group presents for brands.

Developing best-in-class marketing in a digital world

Millward Brown has released Getting Digital Right, a study investigating the main difficulties faced by marketing teams on a day-to-day basis. The findings suggest that tracking return on investment, developing a cohesive strategy and understanding the consumer have become increasingly challenging in an ever-evolving digital world.

Cracking the customer code

TNS has released a new report, based on a survey of over 40,000 people across 20 countries, arguing that increased competition and consumer power has made it more important than ever for companies to fully understand what matters to their customers, and how to make the most out of their customer relationships.

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • GroupM Interaction China has released its annual guide to best practice in digital marketing, including a checklist of eight “must-dos in digital for 2014.” Read the China Digital Playbook for Brand Advertisers.

  • In a tribute to former Young & Rubicam Chairman Ed Ney, who recently passed away, David Sable, Y&R Global CEO, examines the characteristics of leadership that Ney demonstrated during his career in

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