e.wire No. 182 - April 2014
WPP news bulletin

e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.

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Kantar and Twitter extend their worldwide strategic alliance

An enhanced five-year global partnership has been agreed between Kantar and Twitter, which will involve collaboration on new research products in the areas of advertising effectiveness, consumer insight, brand equity, customer satisfaction and media measurement. Kantar CEO Eric Salama said: “We are very pleased to be extending this relationship and to build on the learning and successes of our initial collaboration in the area of social TV. Incorporating Twitter as the ‘data of now’ will allow us to make real-time predictive research a reality for our clients across a range of our services.”

Raft of new deals in digital and fast-growth markets

In the last month WPP and its operating companies have made a series of acquisitions and investments that further strengthen the Group’s leadership in new markets and new media:

Wunderman in new partnership with Adobe

Wunderman has formed a global partnership with Adobe that integrates the former’s IMPACT 360 consumer engagement platform with the latter’s Marketing Cloud.

New Offers

Y&R has launched Y&R Moonshop, a new lab to foster entrepreneurialism, technology experimentation and creativity throughout the Y&R network in North America. Based in Nashville, the lab will provide clients with additional creative resources for advertising and marketing challenges requiring innovation, and will be led by Matt Colangelo, with Dave Pittman serving as Creative Director.

Lightspeed GMI, a leading provider of technology-enabled market research solutions, has launched Context, a tool that enables clients to better understand consumers’ interactions, motivations and preferences on social networks such as Facebook.

Leading research agency Millward Brown has launched a self-service version of eStatic, its copy-testing solution that helps marketers quickly gauge the creative effectiveness of a print or outdoor advertisement.

New Business

MediaCom Worldwide extends its 16-year relationship with Volkswagen for a further three years. The partnership, which started in Germany in 1998, now covers more than 30 countries.


, in addition to his role as CCO of Y&R South Africa.

MediaCom Worldwide boosts its digital and data leadership with the appointment of Deirdre McGlashan as its first Chief Digital Officer.

JWT promotes Michiel Hofstee to CEO for the Gulf region, where he will lead operations in the UAE, Bahrain, Kuwait and Qatar markets from the company’s regional hub in Dubai.


MediaCom named the Most Competitive Global Media Agency in RECMA’s 2013 Compitches Report.

Y&R China caps a stellar year as it is recognised as the Leading Influential Ad Agency by the China Brand Owners Association.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.


The digital habits of Asia’s CEOs revealed

The digital habits of Asia’s CEOs revealed

For the second consecutive year MEC and CNBC have conducted research into how Asia’s CEOs consume content on digital devices. The Connected CEO 2.0 study found that most CEOs now use tablets rather than traditional laptops for work meetings and travel, but adoption of social networking in a personal capacity is still low.

Twitter’s impact analysed by Mindshare

Twitter’s impact analysed by Mindshare

Mindshare Worldwide has released a study showing the significant changes to the media and business landscape since the first tweet was sent eight years ago, revealing differences in the way that news and information are shared, driven by social media and the internet.

JWT’s ten key themes from SXSW 2014

JWT has released a report highlighting ten themes from the South by Southwest Interactive Festival (SXSW) which took place in March in Austin, Texas.

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • Is there a common understanding of what “big data” means? Landor Associates consulted senior marketers at Fortune 500 organisations to find out. See the results here.

  • Based on TGI (Target Group Index) data, Kantar Media has released a guide to consumer attitudes and perceptions across a range of market sectors in 50 countries. Read What Makes the World’s Consumers Tick to find out more.

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