No. 181 - March 2014
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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Latest BrandZ report explores “The Chinese Dream”
In the offices of the UK Department for Business, Innovation and Skills, WPP last month launched its latest
The Power and Potential of The Chinese Dream
. The study explores the meaning and significance of “The Chinese Dream” for Chinese consumers and its potential impact on brands. Based on original research conducted by Millward Brown, it also brings together insights from the BrandZ database, the Futures Company, Y&R and FITCH.
Ogilvy wins global Tiffany account
Ogilvy & Mather Worldwide has been appointed as Tiffany & Co’s global marketing communications partner. Ogilvy will provide the luxury retailer with brand positioning and advertising support from its offices in New York and Paris. The assignment covers print, digital, video and out-of-home.
WPP reports full-year results
WPP has posted its financial results for 2013, reporting revenue growth of 6.2% and pre-tax profits of £1.296 billion, up almost 19% year-on-year.
Unilever and WPP sign shopper marketing agreement
Unilever has announced that WPP will create a new group to provide it with customised shopper marketing solutions in the US. Team Unilever Shopper will draw on resources from multiple WPP companies and associates.
WPP Digital takes minority stake in Percolate
WPP Digital, the digital investment arm of WPP, has purchased a minority interest in Percolate Industries, a New York-based technology company with a unique brand identity mapping platform. Clients include MasterCard, CIGNA, Ford, Red Bull, Diageo, Unilever and the University of Phoenix.
Creative digital agency Lemon Sky acquired by JWT
JWT has agreed to purchase Lemon Sky, a leading Polish creative marketing company that specialises in providing digital advertising and campaign services.
Kantar Worldpanel has initiated the first stage of its planned expansion into Africa with the launch of new consumer panels in Nigeria, Kenya and Ghana. The company expects to set up panels in more African markets in the near future.
With a particular focus on LinkedIn and Amazon, global creative agency POSSIBLE has launched Emerging Solutions, a new practice designed to help clients grow their businesses by better understanding and utilising online platforms.
VML scores a hole-in-one
as it is selected as COBRA PUMA GOLF’s global agency of record.
JWT named agency of record for Carlsberg in Malaysia, Singapore and Hong Kong
following a competitive three-way pitch.
Changes at the top for MEC UK
as Stuart Bowden and Jason Dormieux are named joint CEO. In addition, Sarah Hennessy has been promoted to Managing Director and Paul Hutchison has been named Deputy Managing Director.
, with Margaret Key becoming Chief Operating Officer, Asia Pacific, and Daisy King being named President of Burson-Marsteller China.
Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East
from his current role as the agency’s CCO in France.
New Business Enquiries
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Car buyers in the US are more likely to be persuaded by traditional marketing, rather than blogs, forums and social media, which are often seen as less reliable, according to findings from The Automotive Path to Purchase Study conducted by TNS. This is in stark contrast to China, the world’s largest auto market, where 31% of buyers see consumer-driven content as the most trustworthy source of information, compared to just 7% in the US.
Fourth annual Review Preview released by MEC
MEC has published its 2014 Review Preview, a collection of global essays written by the agency’s staff which recap the most significant takeaways from the past year and predict key trends for the next 12 months and beyond.
Burson-Marsteller Brussels has launched Europe Decides, an initiative to follow major events in Europe in 2014 – including the European Parliament elections and the selection of new presidents of the European Commission and European Council – and communicate the changes in a way that demystifies the complex process for politically-engaged audiences.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
With China’s economy and society undergoing rapid change, understanding shifts in consumer behaviour is vital for brands. MEC’s
China Consumption Trends 2014
tracks changes in Chinese consumer psychology and behavioural patterns, integrating findings from over 60 “trend inspectors” and marketing specialists, as well as analysis from social media and consumer databases.
Days after rival app Viber was bought for $900 million by Japanese tech company Rakuten, Facebook bought mobile messaging service WhatsApp for around $19 billion. Get Mindshare’s perspective in
Facebook Buys WhatsApp
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