No. 179 - January 2014
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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New Year sees surge of digital and fast-growth market deals
WPP has begun 2014 as it ended 2013 – with a series of acquisitions and investments that further strengthen the Group’s leadership in digital media and fast-growth markets. Deals to date in January include the acquisition of a majority stake in a leading Vietnamese marketing agency, the move to majority ownership of GroupM and JWT’s businesses in Russia, and GroupM’s purchase of German digital media specialist, plista. December’s nine deals included Grey taking a majority stake in Indian rural field marketing agency RC&M and Millward Brown acquiring 70% of Russia’s ARMI Marketing.
WPP forms partnership with Richard Attias
The Group has taken a 30% stake in strategic communications firm Richard Attias & Associates. Led by founder and chairman Richard Attias, the company has built an unrivalled reputation for helping governments, corporations and global leaders articulate their objectives through the creation of tailor-made programmes, conferences and summits. Events led by Attias have included the World Economic Forum in Davos, the Clinton Global Initiative, the launch of the Euro in 2000 and the 2008 Arab Strategy Forum.
Land Rover has appointed Brand Union and digital brand consultancy partner, Digit, to develop and evolve its brand identity following a six-way pitch process. The agencies will also create a set of brand guidelines for parent company Jaguar Land Rover.
MediaCom appoints first Global Head of Mobile
Ben Phillips has been named MediaCom’s first Global Head of Mobile. He will be tasked with defining best practice across the agency as an ever-greater number of digital campaigns are expanded into mobile and ensuring that clients benefit from the latest knowledge and understanding of this increasingly important channel.
Symantec Corporation has announced that Grey San Francisco has been selected as global advertising agency of record for the antivirus and security software brand Norton.
New television unit launched by GroupM
GroupM has launched a TV business unit that will improve the targeting behind TV advertising and offer clients superior engagement capabilities. The unit will be called Modi Media and will be led by Michael Bologna, GroupM’s Director of Emerging Communications.
WPP takes majority stake in GroupM and JWT businesses in Russia
WPP has agreed to take an 80% interest in the WVI Group of companies, the joint venture holding company for a number of WPP brands in Russia, including JWT and GroupM’s media investment management businesses. An agreement has also been reached to purchase the remaining 20% stake in 2016.
WPP strengthens presence in Vietnam
WPP is to acquire a majority stake in Marketeers Vietnam, a full-service integrated marketing agency based in Ho Chi Minh City that specialises in promotional campaigns, activation and field marketing services.
Wunderman and MEC have launched a joint venture, CHOREOGRAPH, that pulls together data from multiple sources in real time, enabling clients to construct timely and relevant communications for connected consumers.
as its global lead creative agency. Björn Gulden, CEO of PUMA, commented: “In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture.”
to oversee brand strategy, marketing and social media for the cheesemaker’s three core brands of The Laughing Cow, Mini BabyBel and Boursin.
Ford selects Ogilvy PR for Warriors in Pink initiative
, a breast cancer awareness programme that aims to puts the topic into everyday conversation.
Ogilvy & Mather appoints André Laurentino
as Global Executive Creative Director for Unilever, responsible for driving creative vision and delivery across all of Ogilvy’s Unilever brands.
New responsibilities for Mindshare’s David Pullan
as he is appointed New York Office Lead and Unilever Client Lead, North America, having most recently served as Global Unilever Client Lead from Mindshare’s global headquarters in London.
, emphasising the strategic and creative changes implemented by CEO Jim Heekin as key to the agency’s success.
magazine recognises an outstanding 2013 for WPP agencies
, naming MediaCom as Media Agency of the Year, Ogilvy & Mather as Advertising Network of the Year and GroupM as Media Network of the Year.
Agency of the Year Awards by storm
, winning over twenty gongs including Creative Agency of the Year and Digital Agency of the Year.
by naming him Media, Entertainment and Communications Entrepreneur of the Year 2013.
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Kantar Retail has released its latest
report, which examines the relationship between retailers and manufacturers in China. It shows that while Wal-Mart continues to be seen as the top retailer in the country, pure-play online retailers are starting to make their presence felt as they challenge the dominance of the big traditional bricks-and-mortar companies.
JWT London’s third
has revealed that while an increasing number of people believe that Britain is now in recovery, many are still struggling with the mounting cost of living. The report shows that those on higher incomes have become more prosperous since the crash compared with middle- and low-earners, and that this polarisation has not gone unnoticed; 81% agree that austerity has deepened the social divide in Britain.
Purchasing behaviours of Russian consumers revealed
Russian Consumer Report 2014
, published by Landor Associates, has shown that Russian consumers spend more on food than they do on rent or utilities, are generally uneasy about purchasing clothes online and believe customer service in their country is worse than in the West.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
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Companies need to evolve, and focus on innovation initiatives that build more responsive brands in a fluid environment, says Dominic Walsh, Managing Director of Landor Associates’ Sydney and Melbourne offices. To find out more, read
Social Branding: A New Paradigm for Brands in Society
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