No. 178 - December 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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China’s 100 most valuable brands revealed
BrandZ Top 100 Most Valuable Chinese Brands
study, commissioned by WPP and undertaken by Millward Brown, has shown that China is increasingly a consumer-driven market. China Mobile continues to be the nation’s most valuable brand, retaining the number one spot for the fourth year running with a value of $61.4 billion, up 21% on 2013.
JWT names Gustavo Martinez as Global President
McCann Worldgroup’s Gustavo Martinez has been appointed Global President of JWT. In 2015 Martinez will take up the role of Worldwide CEO, succeeding Bob Jeffrey who will become Non-Executive Chairman. Bob Jeffrey said: “Over the past few years Gustavo and I have cultivated a relationship of mutual admiration and respect. He is passionate about the business, devoted to clients and understands that the key asset of the business is the caring, nurturing and understanding of its people. Gustavo Martinez is the future of JWT.”
Xaxis and 24/7 Media to merge
Xaxis, the world’s largest audience buying company, and 24/7 Media, a leader in digital marketing technology, have announced a merger that will bring together over 800 data and technology experts to help advertisers and publishers engage with audiences across all digital devices and channels.
UK ad spending on the up
This Year, Next Year UK
report has predicted that advertising spending in measured media in the UK will increase 7% this year, comfortably ahead of the world’s other large mature economies. Measured ad spend is expected to reach a total of £13.9 billion in 2013, up from £13.0 billion in 2012 and eclipsing the previous peak of £13.1 billion in 2007.
Volvo has hired Grey London as its new global creative agency following a competitive pitch. The agency review focused on the launch of the next Volvo XC90, due to be introduced in 2014. Tomás Caetano, Vice President of Brand Marketing at Volvo Cars, commented: “Grey London is a partner that can help us to tell the true story of our brand and present our values beyond safety and reliability.”
Bottle Rocket crosses new frontier
WPP has acquired Bottle Rocket, a full-service mobile solution provider in the US that creates high-quality iPhone, iPad and Android apps for leading brands. The company’s apps have won numerous industry accolades including multiple Apple Hall of Fame awards. The investment continues WPP’s strategy of strengthening the Group’s capabilities in digital media and mobile advertising.
Y&R secures majority interest in Plasenta
Y&R has bought a majority stake in Istanbul-based Plasenta Conversation Agency. Founded in 2011, Plasenta specialises in social media monitoring and digital media projects, and clients include Coca-Cola, Vodafone and TEB BNP Paribas.
Mindshare and Shazam launch AUDIO+
Mindshare Worldwide and Shazam, the world’s leading media engagement company, are launching AUDIO+, a programme to help leading brands audit, map and capitalise on the sound-based elements of their advertising campaigns.
WPP takes majority stake in Cerebra Communications
WPP has acquired a majority interest in Cerebra Communications, an integrated strategic communication agency based in Johannesburg. Cerebra will retain its independent positioning while working closely with other WPP companies across Africa.
as part of its ongoing global media review, with MEC retaining the UK and German markets and adding the Nordics, and MediaCom picking up Danone’s home market of France, which was previously run by Havas.
, marking the first time the worldwide technology company has consolidated all of its strategic media planning and buying with a single agency.
, after a competitive review. The personal care company behind the Nivea brand retained MEC for its media account in Italy, and added Spain, Portugal and Greece to the agency’s portfolio. MEC beat incumbents Havas in Spain and Omnicom in Greece and Portugal.
for Northern Europe after a four-way pitch.
Patrick Xu to join GroupM China as CEO
, succeeding Bessie Lee who became CEO, WPP China earlier this year.
for his outstanding contribution to the establishment and development of the communications industry. The Burson-Marsteller founding Chairman will be one of six in the inaugural group of inductees, and separately will also be inducted into the
PR People Hall of Fame.
MediaCom dominates awards honouring digital innovation
, claiming the Grand Prix, three Golds and one Silver at the Internationalist Awards for Innovative Digital Solutions.
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Zombie and cannibal products killing consumer brands
A study by TNS of almost 3,500 new consumer goods launches in the UK has shown that 60% were either “zombie” or “cannibal” products which failed to provide long-term growth or ate into companies’ profits from existing products. Only 15% of the launches were what TNS terms “expansion innovations”: new products that attract sales and add to a company’s existing revenues.
Time-shifted TV viewing becoming the norm
Newly released insights from Kantar Media’s
study reveal that whilst most people in the UK currently prefer to watch TV at the time of broadcast, the signs are that this will soon change, with “time-shifting” set to become the default behaviour for most viewers.
Kantar Retail has released the
study, which identifies the best manufacturers and retailers as ranked by their trading partners, provides insights into what makes them the best and highlights key areas for improvement.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Apple has bought the Israeli tech company that worked with Microsoft on the product that became Kinect. Every move that Apple makes is pored over for meaning and this deal is no different. For more, read
Apple Buys PrimeSense
How are brands adapting to the new normal? Landor Associates asked its experts to share their thoughts on what 2014 has in store. Keep your eye on the trends they identify in nine key sectors. To find out more, read
Landor's 2014 Trends Forecast
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