No. 175 - September 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP and D&AD join forces to help young creatives into work
D&AD, the celebrated advertising and design organisation, and WPP have entered into a partnership to help channel young creative talent into the world of work. WPP is making a significant contribution to the D&AD Foundation to help open up industry opportunities for graduates. In particular, the Group will set a student brief for this year’s New Blood Awards, back the New Blood Academy (which aims to bridge the gap between industry and education) and provide a number of paid three-month internships at its agencies.
Strong first half for WPP
WPP has posted its interim financial results for 2013, revealing strong growth in revenues, profitability and returns for shareholders.
GlaxoSmithKline, the global consumer healthcare company, has consolidated the bulk of its global media buying and planning account with GroupM.
Geometry Global makes first major investment
WPP activation agency Geometry Global has made its first major investment since its formation in June, acquiring a majority stake in Latin American-based digital agency Brandigital. Established in 2002, Brandigital services clients across a variety of disciplines including social media, e-commerce, mobile and the creation of digital content.
Addison merges with The Group to create Addison Group
Addison has merged with The Group, the UK’s leading online corporate communications agency, to become Addison Group. The new business will provide a range of consultancy, communication, reporting and design services and create a truly integrated pan-European communications agency.
Kantar acquires Benenson Strategy Group in the United States
Kantar has acquired The Benenson Strategy Group, a global strategic research and consulting firm. Founded in 2000, BSG ran the award-winning research and polling programmes for President Obama’s 2008 and 2012 campaigns and has advised 11 Prime Ministers and Presidents worldwide.
WPP to take majority share in Scangroup in Kenya
WPP has agreed to increase its interest in Scangroup Limited to 50.1%. Scangroup, which employs over 790 people in Kenya, Ghana, Nigeria, Rwanda, Tanzania, South Africa and Uganda, offers clients a comprehensive and integrated range of advertising and marketing services.
JWT secures stake in Post Visual
JWT has agreed to acquire a majority stake in Post Visual, a highly awarded digital agency headquartered in Seoul that was the first South Korean agency to win a Gold Cyber Lion at Cannes.
as its global agency of record.
to handle all digital services, including natural and paid-for search, affiliates, digital display, social and content creation.
InterContinental Hotels Group selects Ogilvy PR
to support its global marketing reputation brief.
Ogilvy & Mather hires Todd Cullen
as Global Chief Data Officer.
, reporting to James Hilton, co-founder and Chief Creative Officer.
GroupM France appoints Pierre Conte
Award-winning creative duo Brendan Wilkins and Paul Hancock reunite
at OgilvyOne UK.
, as one of its Women to Watch in China 2013.
New Business Enquiries
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Hurun Research Institute and GroupM Knowledge have released the
GroupM Knowledge-Hurun Wealth Report 2013
, which analyses the investment and consumption preferences of China’s wealthiest people in order to help marketers better understand how to communicate and engage with them more effectively. The report found that the number of millionaires in China grew by 3% in 2012 to 1.05 million. This growth is the slowest in five years and has decelerated for the second consecutive year.
, a 27-country study on the levels and drivers of consumer anxiety around the world, showed that the cost of living generates the greatest anxiety among people globally, specifically driven by concerns about the price of everyday essentials like food and gas.
Millward Brown has released the latest issue of its quarterly magazine
, which features articles about building brands, social measurement, and the brand impact of mobile advertising.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
The End of Advertising As We Know It — And What To Do Now
's Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era.
's Leslie Pascaud,
"Conscious capitalism is the new buzzword. A kind of a corollary to the sustainability movement, the concept places emphasis on purpose beyond profits."
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