No. 172 - June 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP and Twitter agree worldwide strategic partnership
WPP and Twitter have announced a global strategic partnership that will greatly expand collaboration between the two organisations. As part of the deal, which was led by WPP’s Data Alliance, WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of important initiatives. Sir Martin Sorrell, CEO of WPP, said: “Twitter’s relevance continues to grow – not only as a social platform, but also as a window into consumer attitudes and behaviour in real time.”
WPP and Millward Brown reveal world's 100 most valuable brands
Apple topped the charts once again in the
Top 100 Most Valuable Global Brands
report from WPP and Millward Brown. However, Apple grew just 1% in the last year (to $185 billion) compared to 51% growth for its closest competitor, Samsung, which is now 30th in the global ranking with a brand value of $21 billion.
Y&R celebrates 90 years of “Resisting the Usual”
Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency celebrated its anniversary in style with a major social installation in Times Square.
New global chief for Millward Brown
Millward Brown, a world leader in brand, media and communications research, has appointed Travyn Rhall as its new Global CEO. Rhall, currently CEO of the company’s Africa, Middle East, Asia and Pacific region, will report to Kantar CEO Eric Salama.
WPP takes 49% stake in Poland's Heureka Group
VML, the global digital marketing agency, has agreed to acquire a 49% stake in Heureka Group, a leading Polish digital agency. Heureka Group is a full-service interactive advertising agency specialising in digital advertising and social media campaigns.
Y&R Advertising opens majority-owned agency in Myanmar
Y&R Advertising has opened Y&R Yangon, making it one of the first international networks to open a majority-owned advertising agency in Myanmar. Y&R Yangon is a joint venture with local partners K-Noke Advertising.
TNS agrees to acquire Sinotrust Market Research in China
TNS, the world’s leading custom research company, has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, from Experian. The deal is subject to regulatory approval.
Cohn & Wolfe takes minority stake in leading MENA PR network
Cohn & Wolfe has acquired a minority stake in BPG | pr, one of the most respected PR agencies in the Middle East. The move strengthens and broadens Cohn & Wolfe’s offer to clients across the MENA region and follows on the heels of the agency’s Asia-Pacific expansion in China, India and Southeast Asia.
Dyson appoints Mindshare to global media account
following a competitive pitch.
for its inaugural season.
SulAmérica Seguros, Previdência, Investimentos e Capitalização – Brazil’s biggest independent insurance company – hands its advertising account to New Energy and digital marketing to VML Brazil
. Both agencies are part of WPP’s majority-owned Grupo Newcomm.
WPP names Roger Agnelli, Jacques Aigrain, Hugo Shong and Sally Susman
as non-executive board directors.
MEC hires Maurice Van De Ven
as its first Executive Creative Director.
Bart Michels becomes Global CEO of Added Value
, the brand development and marketing insight consultancy.
Ogilvy & Mather wins Agency Network of the Year at the 54th Annual CLIO Awards
for another year of outstanding work and creative achievements on behalf of its clients.
The Jupiter Drawing Room’s partner agency, Jericho, is named African Region Agency of the Year
at the AdReview Awards.
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Explosive tablet growth fuels the rise of the four-screen household
Newly released data from Kantar Media’s syndicated study,
, reveals that nearly a quarter of the GB population has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago.
Mobile shoppers are more discerning and brand-conscious
The global boom in smartphone ownership is changing the way consumers shop and forever shifting the retail landscape, says Kantar’s Global TGi.
Trend-leading companies not perceived as employers of choice
Trend-leading companies attribute their success to continuous innovation and a focus on customers, but few are regarded as employers of choice according to a survey published by H+K Strategies and TNS in Singapore.
WPP Reading Room
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