No. 170 - April
e.wire is WPPâ€™s monthly public round-up of news and initiatives across the Groupâ€™s worldwide network. The following are edited highlights;
view the full version here
Global internet ad spend hit $99 billion in 2012
Internet advertising hit $99 billion in 2012, a 16.2% increase compared to the previous year, according to a new report from GroupM. The report said advertising on the web now accounts for 19.5% of all global measured advertising expenditures, and predicts digital spend will exceed $113 billion in 2013.
WPP on top at Dubai Lynx Awards 2013
WPP topped the points tally at this year’s Dubai Lynx Awards, recording almost twice the number of points of its nearest competitor. Among the WPP winners was Y&R Dubai, named Agency of the Year for the third year running. Ogilvy Dubai and JWT Cairo were runners up. WPP agencies won 12 of the 26 Gold Lynx awarded and two Grand Prix.
Investment in SFX strengthens content capabilities
WPP has made a strategic investment in SFX Entertainment, the leading global platform for electronic dance music (EDM) events. WPP Chief Executive Sir Martin Sorrell said: “The challenge of navigating through digital and social media is daunting for clients and we believe this partnership can further develop WPP’s content capabilities, particularly in new media in the youth consumer segment.”
Industry sage and WPP advisor Jeremy Bullmore has contributed an essay to WPP’s Annual Report for more than a decade. Listen to him reading his essays by subscribing to the podcast on iTunes.
TNS opens for business in Myanmar
TNS has received a licence to operate in Myanmar (Burma) and opened its first office in Yangon. TNS has been helping clients to build an understanding of the market since sanctions lifted in 2012, and is the first international consumer insights consultancy to secure a licence to conduct business in the country.
GroupM launches new consulting division
GroupM has announced the launch of GroupM Consulting Services, a new division designed to help clients achieve significant and lasting improvements to their marketing effectiveness and business results. The unit will be led by former OMD executive Ernie Simon.
XM acquires majority stake in leading digital agency in Thailand
XM Asia, a division of JWT, has acquired a majority stake in Thomas Idea, a leading digital marketing agency in Thailand. Founded in 1995 in Bangkok, Thomas Idea’s services include online strategy consulting, website design and development, digital marketing and applications design.
BlackRock, a leader in investment management, risk management and advisory services, appoints OgilvyOne Worldwide
to lead the relationship marketing assignment for its US iShares business.
Audi UK chooses Salmon as its new strategic digital and web partner
. The main brief is to work with the premium car brand’s in-house team to develop and implement new digital strategies.
. Both join MediaCom’s Worldwide Executive Committee.
Millward Brown names Prasun Basu
as Managing Director for South Asia.
for the Class of 2013.
The Sunday Times Best Companies To Work For 2013
New Business Enquiries
Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction â€”
find out how
Battle of the brands
Added Value has revealed the cultural vibrancy of 160 brands from across 15 sectors in its third annual
A new report from The Futures Company and Kantar Retail looks at how changing shopper attitudes and technology are re-shaping retail.
Caution, control, conspicuous consumption and women’s aspirations to be housewives are among the themes of Y&R China’s research findings.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
In 2012, viewable impressions gained momentum as a new metric.
What Publishers Really Need to Know About Viewable Impressions
has identified the key trends from SxSW Interactive 2013. For more read
SxSW Interactive 2013 Wrap-Up
on Twitter for the latest news, insights, research and much more from WPP marketing professionals across the world.
Additionally, you can subscribe to our
channel, like our page, join our circle, and connect with WPP on .
And don’t forget you can also add our
to your news reader.
© WPP 2018 |
Contact the editor