No. 169 - March 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP announces record results
The Group has published its full-year results for 2012. WPP posted revenues of £10.4 billion, profit before tax of £1.1 billion and billings of over £44.4 billion. CEO Sir Martin Sorrell hailed a “record year”, while acknowledging that the difficult economic environment meant “we got there ugly”. Although WPP expects “another demanding year” in 2013, it said that “2014 looks a better prospect”.
Leading Canadian creative agency joins WPP
WPP has acquired john st., one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. has built an international reputation for innovation and creativity. The agency employs approximately 100 people, and clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.
Merger to create world’s largest activation agency
WPP’s wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form the largest and most geographically complete activation agency in the world.
Wunderman has restructured its offer for a new generation of marketers and their need for real-time consumer conversations.
Ogilvy & Mather buys into South Africa’s Strike Media
Ogilvy & Mather has acquired a majority stake in Strike Media, the South African mobile marketing and technology agency. Strike delivers customised mobile strategy, campaigns, design and development services to clients across the financial, retail, consumer and telecommunications sectors.
Y&R acquires majority stake in Turkish creative digital agency
Y&R has acquired a majority shareholding in C-Section, a creative digital advertising agency based in Istanbul, Turkey. C-Section specialises in creating microsites, apps, digital campaigns and video production/virals for the Turkish market. The agency employs approximately 40 people and clients include Coca-Cola, Vodafone and TEB BNP Paribas.
MediaCom Reponse will be the name of one of the largest direct engagement practices in the industry. The move reflects pervasive shifts in both consumer behaviour and global marketing strategy.
as its media planning and buying agency of record.
Grey Group MENA appointed by Ferrero
, one of the largest manufacturers of chocolates and confectionaries in the world.
TNS recruits Ernst & Young partner Richard Ingleton
as its new global CEO.
and adds 12 new members from around the world.
, and will lead MediaCom’s development in the Andean region.
Ogilvy & Mather Advertising Beijing names Juggi Ramakrishnan
as Executive Creative Director.
at the MENA Cristal Festival in Lebanon, while
JWT MENA wins Advertising Network of the Year
. The work is now the most-awarded print ad in the history of
The Gunn Report
, Director of WPP MENA, with the Advertising Person of 2013 Award.
Cohn & Wolfe named PR Agency of the Year
at the 14th annual PRWeek Awards ceremony in New York.
New Business Enquiries
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Three quarters of shoppers unlikely to be persuaded by low-price messages
New research from Kantar Media into FMCG purchasing habits reveals the gap between the motivations of shoppers and the marketing focus of brands and retailers.
New report by The Futures Company identifies long-term squeeze on growth
The world’s richer economies, including the US and the UK, can expect a decade or more of low growth, according to a new
report by The Futures Company.
TNS reveals the changing holiday patterns of British travellers in a new report.
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