No. 166 - December 2012
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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China’s 50 most valuable brands revealed
The third annual BrandZ™ Top 50 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, shows that brands are becoming ever more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock market.
AKQA has further expanded its international network by opening an office in Tokyo, with Nike and Nissan as launch clients. Tokyo is the fourth new office AKQA has opened this year.
Mobile internet usage in China’s "lower tiers" grows 351% in three years
Project Deep Dive
research shows that almost a third of “lower-tier” consumers accessed the Web via mobile devices this year – an increase of 351% compared to 2009.
H+K aims high with Flight School crisis simulation
Hill+Knowlton Strategies has launched
, a comprehensive crisis simulation tool developed through close collaboration between crisis communications professionals, digital strategists and engineers.
Clarion Communications is launching a new digital division working across all aspects of social media, social advertising and online PR, called
GroupM takes majority stake in Netbooster Asia
GroupM has agreed to acquire a majority stake in NB Agency Asia Holding Limited ("Netbooster Asia"), the Hong Kong holding company of digital marketing agencies in the Philippines and Indonesia, subject to regulatory approval.
for Budweiser, Bud Light and Stella Artois.
for its B&Q, TradePoint and Screwfix brands.
Brian Maloney and Margie Fox, co-founders and co-CEOs of Maloney & Fox
, have been appointed Managing Directors of Ogilvy PR’s US Consumer Marketing Practice.
, becomes Regional President and Chief Executive Officer for Hill+Knowlton Strategies’ India, Middle East, Africa and Turkey operations.
as President of Digital for North America.
receives her second Lifetime Achievement Award this year at the AdFocus Awards.
for the third consecutive year.
Wunderman Sydney wins Digital Agency of the Year at the Digital Asia Awards
, as well as three Golds for its Share a Coke campaign in collaboration with Ogilvy, Ikon and Naked.
, scooping the Grand Prix award.
Media Agency Holding Company of the Year.
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Burson-Marsteller finds missed opportunity for country promotion on Twitter
Burson-Marsteller has released the second part of its
study, looking specifically at country branding on Twitter. The study shows that only nine governments out of 193 UN member states own their country name Twitter handle, and that , and are the best examples of country promotion.
Kinetic Worldwide predicts UK Out of Home media spend will top £1 billion in 2015
Kinetic Worldwide’s updated
Future of Out of Home
report predicts continuous growth in digital revenues through the short to medium term and an acceleration towards the end of the decade with Digital OOH becoming a £200 million medium in 2014. Kinetic expects total Out of Home media spend to break the £1 billion mark in 2015.
Kantar Media showcases news monitoring and evaluation capabilities
Kantar Media has launched an online video to drive awareness of its news and media monitoring services.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
The Futures Company
says Latin America remains a complex continent, and global businesses will need to think locally if they want to succeed, rather than trying to impose generic business models on their Latin American operating companies. For more, read
The Coming Decade for Latin America: Belleza Del Sur
The Adaptive Election
says that brands can learn from the tactics used during the recent US presidential election campaign, to help them win over undecided consumers.
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