No. 165 - November 2012
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
view the full version here
WPP reveals its crčme de la crčme
The winners of WPP’s annual WPPED Cream Awards have been announced. Now in their sixth year, the awards celebrate creative excellence across every marketing discipline within WPP, from advertising and digital to consumer insight and public relations.
See all the winners here
Mindshare has been reappointed by Unilever to its Western European, Asian (excluding China, Hong Kong, Taiwan and New Zealand), North American and African local planning and buying accounts.
WPP publishes third quarter trading update
The Group has announced its latest results to the City, revealing an increase in reported revenues of 1.6% to £2.496 billion.
Xaxis launches in China
Xaxis, one of the world’s largest audience buying companies, has announced the launch of operations in China. The company, which is part of GroupM, will have its China headquarters in Shanghai with a second office in Beijing and will work closely with GroupM China in providing comprehensive audience buying solutions to global and local advertisers. The China division will be led by Rajesh Sukhwani who will serve as managing director, Xaxis China.
Kantar Retail, part of WPP’s consumer insight division Kantar, is opening its first South American office in Brazil where it will offer unique shopper marketing solutions for Latin American FMCG companies and retailers.
Grey Group acquires majority stake in ArtM in China
Grey Group, the global communications network, has agreed to acquire a majority stake in ArtM Communications Group, a leading full-service integrated communications agency in China, subject to regulatory approval. Founded in 1999 and with offices in Beijing, Shanghai, Shenzen and Guangzhou, ArtM’s service offering includes advertising, branding, digital marketing, public relations, events, retail marketing, merchandising and channel promotion. It employs around 180 people servicing a blue-chip client list including Intel, Microsoft, TCL and China Mobile.
JWT Vietnam wins global account for Vietnam Airlines after a year-long pitch
, with a remit covering 25 markets.
Wendy’s names VML as digital agency of record
to expand its successful digital programme.
Ogilvy Noor, the world’s first bespoke Islamic branding practice, has been selected by the World Islamic Economic Forum (WIEF) Foundation
to develop and execute a worldwide public relations strategy.
and appoints Patrick Przybyski as Chief Operating Officer.
as Co-Chair of the agency’s Global Corporate Advisory Practice.
Peter Fasano appointed
as Senior Vice President and Head of Social@Ogilvy Atlanta.
and the Council of Public Relations Firms.
AKQA wins interactive agency of the year and OgilvyOne London direct agency of the year at the
WPP wins a global award for sustainability from the Indian-based and a gold for its sustainability report at the .
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Landor, Penn Schoen Berland and Forbes unveil World’s Most Powerful Brands
Apple, Coca-Cola and Microsoft take the top three spots in Forbes’ World’s Most Powerful Brands list, with consumer perception data provided by Landor and Penn Schoen Berland (PSB).
A survey of 300 CIOs reveals how European CIOs make their IT purchasing decisions.
Listen with Jeremy
“Adland’s greatest philosopher” Jeremy Bullmore reads from his collected essays.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Red Bull Stratos
looks at Red Bull’s sponsorship of an event heralded as the company’s greatest marketing stunt and perhaps one of the greatest marketing stunts of all time.
believes the jury is still out on whether gamification is going to be a game-changer for brands or simply another fad. For more, read
Gamification: Brands put their game face on
CMOs and the mobile imperative
: significant opportunities emerge when a brand is invited into a consumer’s mobile world, says
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