e.wire No. 163 - September 2012
WPP news bulletin

e.wire is WPP’s monthly public bulletin of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.


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WPP Interim Results 2012

  • Billings up over 1% at £21.7 billion.
  • Reportable revenues up 5.5% to almost £5.0 billion.
  • Constant currency revenue up almost 7%.
  • Like-for-like revenue up 3.6%.
  • Operating margin of 11.5% up 0.5 margin points and 0.7 margin points like-for-like.
  • Headline profit before interest and tax £570 million up over 10% and over 13% in constant currency.
  • Growth in all regions and business segments with Q2 improvement in the UK and the faster-growing markets offset by slower growth in the mature markets of the US and Western Continental Europe. Continuing double-digit growth from South East Asia, Latin America and Africa.

Through a four-year contract signed with Legends 10, MediaCom Sport will support future global brand extensions for one of the most legendary sporting figures in the world, Edson Arantes do Nascimento, better known as Pelé. This unique deal is a world first appointment for a media agency.

Widely regarded as the best football player of all time, Pelé will communicate his passion for humanitarianism, cultural diversity and sport as a voice on the world advertising stage. With opportunities for global brands to partner with one of the most iconic sports heroes in the world, this partnership will see appearances of Pelé in future advertising on a national, regional and global scale. This will potentially include TV commercials, product endorsements and other areas of brand extensions.

Burson-Marsteller Leadership Institute launches in China

A group of six leading marketing and communications firms and top experts has launched the Burson-Marsteller Leadership Institute (BMLI) in China to build leadership capacity for communications practitioners and raise the value and awareness of marketing and communications among business leaders. Partners include Burson-Marsteller, Wolf Group Asia, Y&R, Penn Schoen Berland (PSB), Landor Associates and Acewood. Faculty members will offer a wide range of multi-disciplinary trainings in seven areas: branding, creativity and perception; building bridges; digital and social media; engaging the government; executive offerings; PR skills, principles and practices; and research. In addition, BMLI will develop and utilize research designed to provide a deeper understanding of the role communications can and should play in China and globally.

For more, visit

GroupM China has topped the RECMA media agency network tables, with a 31.7% share of the total measured volume among all China´s media agency networks for 2011.In the latest edition of the RECMA report, which acts as the industry´s benchmark, GroupM China´s billings performance of USD 4.42 billion in 2010 saw an upturn to USD 5.11 billion in 2011, a significant billings growth rate of 20%. GroupM China has established itself as China´s leading media investment management group for the last five consecutive years.

New Offers

Ogilvy & Mather announces joint venture in the Philippines

Ogilvy & Mather and A+B Expedio, a leading below-the-line agency in the Philippines with expertise in activation and field and events management, have established a joint venture, to be called OgilvyAction. OgilvyAction brings together A+B Expedio´s field marketing capabilities, local activation experience and network with Ogilvy & Mather´s strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions. The joint venture company will be based in Metro Manila.

Wunderman launches joint venture in Indonesia

Wunderman has launched a new entity, PT Wunderman Pamungkas Indonesia, to reinforce its existing digital capabilities. Wunderman will fold its existing digital team and client portfolio in the new entity.

Burson-Marsteller has launched a new unit, Consitor (), focused on helping healthcare companies and institutions develop integrated communication strategies targeting their critical stakeholders within the healthcare and science community. Consitor is staffed with scientists, clinicians, marketers, branding specialists and public health experts. The firm will work on business issues that impact clients at both the corporate level and the product level.

New Business

Blast Radius Amsterdam appointed digital agency of record for Nikon Europe.

Grey Singapore named regional creative agency for Brother International.


Rob Norman becomes Chief Digital Officer for GroupM Global; Kelly Clark of Maxus to lead GroupM NA; Vikram Sakhuja named CEO of Maxus Global.

realigns executive roles to address needs of global customers.


Collaborative project for Danacol, led by Y&R Milan with Burson-Marsteller, Sudler & Hennessey and VML, wins WPP´s annual teamworking award.

Ogilvy PR Singapore awarded Overall Outstanding PR Consultancy at the IPRS PRISM Awards.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.


Asia CEOs embracing digital technology up to a point, says Added Value

Asia CEOs embracing digital technology up to a point, says Added Value

Top executives are taking up digital technology, but the extent of the embrace appears to be tempered by their need to remain in control of their business ecosystem, according to new research commissioned by MEC and CNBC and conducted by Added Value Saffron Hill. The research surveyed 32 leaders in multinational companies across Singapore, Hong Kong and India.

Notably, with the trend of consumerisation of technology and more companies embracing the BYOD (bring your own device) policy, the iPad has quickly become a business as well as a personal device.

For more, read The Connected CEO 2012.

MEC identifies big opportunities among female consumers in China´s tier 3 & 4 markets

MEC identifies big opportunities among female consumers in China´s tier 3 & 4 markets

MEC China´s report, Spectacular - Women in China´s Tier 3 & 4 Markets, provides an all-round view of women´s life values, attitudes towards consumption and media habits in China´s low-tier markets.

As tier 1 and tier 2 (T1&2) markets are becoming more saturated, the next wave of economic growth in China is going to come from the numerous T3&4 cities. They provide huge potentials and have become vitally important strategic markets. Marketers who manage to tackle these markets and the females consumers there are going to win big in the next 5 to 10 years.

More information from: [email protected]

Y&R finds spirit of optimism among Generation Asia in Vietnam

Y&R finds spirit of optimism among Generation Asia in Vietnam

Happiness, ambition, family and optimism emerged as the top values amongst 18-35 year olds in Vietnam, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of Y&R´s proprietary research tool Generation Asia.

More info from [email protected]

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP´s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features include:
  • Social TV by Mindshare, who found that despite waning interest in viewing political debate on TV, thousands of people recently visited social media sites to follow the Republican National Convention live across Facebook, Twitter, Google+ and YouTube.

  • In Facebook: When You´re Down and Troubled GroupM´s Rob Norman offers a refreshing take on Facebook despite the public scrutiny that has surrounded the company since talk of its IPO began.

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