No. 159 - May 2012
e.wire is WPP’s monthly public bulletin of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP Q1 Trading Statement: growth in all regions and business sectors
Revenue growth of 7.6%, with like-for-like growth of 4.0%, 3.4% growth from acquisitions and 0.2% from currency.
Growth in all regions and business sectors, characterised by particularly strong growth geographically in Asia Pacific and Latin America and functionally in advertising and media investment management and direct, digital and interactive.
Like-for-like gross margin growth up 4.0%.
Average net debt increased by £416m (-19%) to £2.644 billion reflecting an improvement on the 2011 comparative year end position. Net new business of $1.855 billion in the first quarter, compared to $1.346 billion in the first quarter last year.
Kantar takes stake in auto customer analysis company, Enprecis
Kantar has taken a minority stake in Enprecis Inc, a US company which uses a proprietary online platform to collect and analyse data about consumer experience for the automotive industry. Founded in 2006 and based in Seattle, Washington, the company employs 30 people and has offices in Paris and Shanghai. The company´s customer feedback analysis tool connects automobile manufacturers and car owners with unprecedented speed and detail. Enprecis will be aligned with the automotive practice in TNS.
Infosys and WPP unveil cloud-based platform to simplify digital marketing
Infosys, the global consulting, outsourcing & technology leader, and WPP have unveiled Infosys BrandEdge™ in partnership with Fabric, a WPP company. This first-of-its-kind comprehensive cloud-based offering simplifies digital marketing by bringing together integrated marketing and technology expertise on a single unified platform. It transforms the full spectrum of digital marketing activities including creation and management of digital properties, data management, coordination with multiple partners, and campaign execution.
Penn Schoen Berland acquires First Movies International
Strategic communications consultancy Penn Schoen Berland has acquired First Movies International which has operations in London and Los Angeles. Founded in 2000, First Movies is a research-based strategic consultancy that serves film companies on a global basis. Clients include many of the major film studios, independent distributors, production companies and industry affiliates. The business employs research consultants in the US and UK and key partners include Disney, Paramount, Sony Pictures and 20th Century Fox.
WPP Digital makes strategic investment in mySupermarket
WPP Digital has taken a minority stake in Dolphin Software Ltd., doing business as mySupermarket, a company which operates a shopping site that allows consumers to compare prices of entire shopping baskets and buy from the major UK online grocery and health &beauty retailers. It has over two million monthly unique users in the UK and is growing approximately 100% year on year. Founded in 2006 and with principal operations in the US, the company employs 70 people and has offices in London, New York, Tel Aviv and Tokyo.
Kantar takes stake in UAE retail consultancy, GME
Kantar is taking a minority stake in Dubai-based GME, which offers retail insight and consultancy services to clients across all business sectors, including Arla, BP, Heineken, J&J and Samsung. GME has been Kantar Retail´s franchise partner since 2007 and now becomes a full member of the Kantar Retail network.
Cohn & Wolfe opens in India
Cohn & Wolfe has opened wholly-owned offices in Mumbai and Delhi to meet growing client needs for a presence in India.
named global PR agency for
2014 Incheon Asian Games
appointed by Lotus F1 team sponsors,
appointed President of
Ogilvy Public Relations
´ Global Consumer Practice.
named Global Talent Director at
tops agency rankings at
Hill+Knowlton Strategies Canada
ranked one of the
Best Workplaces in Canada
for sixth consecutive year.
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Mobile is raising the bar for brand communications, reports TNS
Based on 48,000 conversations with people in 58 countries, TNS´s
is an annual investigation into the behaviours, motivations and priorities of the world´s mobile phone users.
As the most multi-dimensional channel available to marketers, mobile is enabling interaction with consumers on a personal level, offering new forms of engagement and rewards, while providing retailers and brands with valuable data and digital advertising opportunities. With global mobile penetration at 92% across the markets studied, and great swathes of the world accessing the internet for the first time via mobile, now is the time for marketers to put mobile at the heart of their strategy.
Explore the key findings at .
A new report from GroupM says that internet advertising now accounts for more than 17% of all global measured ad expenditures. North America led the pack, with Asia Pacific second and Western Europe in third place. The study predicts that global digital ad spending will reach $98.2 billion in 2012.
Burson-Marsteller lists 200 most influential political voices on Twitter across G-20
Burson-Marsteller has released the G20 influencers, a list of the top 10 most influential political voices on Twitter in each of the countries represented in the ‘Group of Twenty´ or G-20 nations, with the exception of China, where Twitter is unavailable.
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