e.wire No. 156 - February 2012
WPP news bulletin

e.wire is WPP's monthly public bulletin of news and initiatives across the Group's worldwide network. The following are edited highlights; view the full version here.


Stop Press

tenthavenue to acquire Wisereach, a leading mobile marketing agency in China

tenthavenue, in partnership with GroupM, has agreed to acquire Wisereach, a leading mobile marketing agency in China, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a mobile marketing agency offering creative services, strategy application development, CRM and media buying. Clients include Audi, Dell, Michelin and Microsoft.

XM Asia to take stake in leading Indonesian digital agency, PT Magnivate

XM Asia, a division of JWT, has entered into an agreement to acquire a stake in Magnivate, a leading digital agency in Indonesia. Completion of the acquisition is subject to fulfillment of certain conditions. Founded in 2010 and based in Jakarta, Magnivate´s offering includes digital strategy, social media communications strategy, rich media, online advertising, search marketing and e-marketing. The agency employs 95 people and clients include Danone, Frisian Flag, Samsung and Unilever.

Shalmor Avnon Amichay/Y&R takes majority stake in Union Media in Israel

Shalmor Avnon Amichay Advertising, part of Y&R Advertising, has acquired a 75% stake in Union Media Israel Ltd, a leading media investment management agency in Israel. Founded in 2008, Union is based in Tel Aviv and employs 30 people. Clients include Abbott, Kika, Orange, Strauss Group and Teva.

JWT acquires majority stake in Jordanian marketing communications company

JWT has acquired 51% of the shares in the capital of a newly-incorporated Jordanian company which will acquire the assets of IDEA, which has been JWT´s affiliate for the past seven years. The new company will trade under the name JWT Jordan. Based in Amman, JWT Jordan is a full service marketing communications company with capabilities including strategic planning, advertising, digital marketing, activation and advocacy communications. The agency employs 27 people and major clients include HSBC, Zain Telecom and Nokia.

WPP to take majority stake in Turkish independent digital agency 41?29!

WPP has agreed to acquire a majority stake in 41?29!, an independent digital communications agency based in Istanbul. Founded in 2007, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.

PBN merges with Hill+Knowlton Strategies

Hill+Knowlton Strategies has acquired a further 25.1% stake in Russian strategic communications firm PBN, in addition to a 49.9% stake acquired in 2007. PBN will combine with Hill+Knowlton Strategies to operate in Russia, Ukraine and Kazakhstan and throughout the CIS under the name PBN Hill+Knowlton Strategies. The firm´s clients include Abbott, Bank of America Merrill Lynch, BP, John Deere, Kingfisher, NYSE Euronext, Rosneft and Unilever.

Burson-Marsteller takes majority stake in Finland partner, Pohjoisranta

Burson-Marsteller is taking a majority stake in Pohjoisranta, one of Finland´s largest communications agencies. Pohjoisranta has been Burson-Marsteller´s exclusive affiliate partner in Finland since 2006 and now joins the network as Pohjoisranta Burson-Marsteller. Based in Helsinki, the company has a team of more than 40 people; clients include HP, Metso, SAP and Stora Enso.

Ogilvy takes stake in leading Australian digital marketing company, DTDigital

Ogilvy has acquired a 33.33% stake in DTDigital, a leading digital marketing firm in Australia. Founded in 1996 and headquartered in Melbourne with offices in Sydney and Brisbane, DTDigital employs more than 110 people. Clients include Bunnings, Honda, Myer and NAB.

Kantar Media to acquire leading Chinese social media research and marketing company, CIC

Kantar Media has agreed to acquire CIC, a leading social media research and consulting agency in China, subject to regulatory approval. Founded in 2004 and with offices in Shanghai and Beijing, CIC´s proprietary tools and insights enable clients to leverage the power of social media and internet word of mouth (IWOM) intelligence. CIC employs around 120 people; clients include L´Oreal, Pepsi, Dell, Nike and Burberry. The acquisition will complement Kantar Media´s existing research and insight capabilities in China.

Kantar takes majority stake in Pakistan-based Oasis

Kantar has agreed to acquire, subject to regulatory approvals, a majority stake in Oasis, an insight and consultancy business based in Karachi. Founded in 1996, Oasis employs 105 people; clients include Engro Foods, Mobilink, PTC, Ufone and Unilever.

New Offers

WPP´s global retail practice, The Store, has launched an offer that harnesses and provides easy access to world-class agencies and experts in the field. www.shoppermarketingstore.com brings together the resources of 15 Group companies around the world that specialize in the various skill sets in shopper marketing and makes them easily accessible to clients via a simple portal.

Burson-Marsteller UK can now offer clients localised PR and advocacy campaigns with the opening of grassroots communications firm Direct Impact´s (DI) first European office. Hubbed out of London, DI is equipped with a network of field teams in cities across the UK to deliver a set of seamless yet local campaigns tailored to speak to different communities.

New Business

UK retailer House of Fraser appoints Grass Roots Group to measure customer experience across 61 stores.

Levi´s selects Wunderman as its first global digital agency.


Dominic Proctor named President at GroupM; Nick Emery steps up as Mindshare´s Worldwide CEO .

Joseph Petyan, Russell Ramsey and James Whitehead promoted to lead JWT London.

Ranjana Singh named WPP Country Chairwoman for Indonesia and Vietnam.


Grey, Maxus, Ogilvy & Mather and VML singled out in Advertising Age and Adweek.

Y&R Dubai named 3rd most creative agency in the world by The Big Won Report, the highest-ever ranking for a Middle East agency.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.


Millward Brown and Jim Stengel reveal the top 50 fastest-growing brands

Millward Brown and Jim Stengel reveal the top 50 fastest-growing brands

Based on 10 years of empirical research involving 50,000 brands, Millward Brown and former global marketing officer of P&G Jim Stengel developed the list of the world´s 50 fastest-growing brands which built the deepest relationships with customers and achieved the greatest financial growth from 2001-2011.

The study, which forms the backbone of GROW: How Ideals Power Growth and Profit at the World´s Greatest Companies, establishes a cause and effect relationship between a brand´s ability to serve a higher purpose and its financial performance.

Notably, investment in these companies - the Stengel 50 - over the past decade would have been 400% more profitable than an investment in the S&P 500.

Charlotte Beers offers inspiring new path for business women in her book I´d Rather Be In Charge

Even though women make up more than half the workforce, they are still rare in upper management.

In her book "I´d Rather Be In Charge", Beers explains that education, hard work and solid experience just aren´t enough, and offers a solution by encouraging women to enhance their qualifications by building new kinds of relationships, ones that will help them to inspire and influence others in the more competitive and politically freighted atmosphere found at the higher levels of management.

Complete with personal examples, anecdotes and stories from successful friends like Martha Stewart and Suze Orman, the book presents advice in an intimate, honest style sure to help women attain and nurture the self-belief they need to begin forging their own paths to success.

Global brands P&G, Unilever and Wal-Mart and Chinese hypermarket brand RT-Mart are the top players of the manufacturing and retail industries in China, according to Kantar Retail´s latest survey.

But Chinese and Asian-based retailers now account for five of the top 10 ranked retailers, demonstrating the progress that Asian companies are making.

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP´s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features include:
  • For anyone interested in unlocking opportunities in China and succeeding in the next wave of China´s growth, understanding the Chinese New Year is a master key. Read more in BrandZ´s The Chinese New Year in Next Growth Cities.
  • TNS Business Intelligence´s global benchmark report Monitoring Report - Digital Germany compares the performance of Germany´s information and communication (ICT) industry with 15 top global ICT industries.

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