No. 153 - November 2011
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WPP School of Marketing and Communications opens at Shanghai Art and Design Academy
WPP and the Shanghai Art & Design Academy (SADA) have established the WPP School of Marketing and Communications. Located on SADA´s 218-acre campus in Shanghai, the WPP School of Marketing and Communications marks China´s first professional marketing and communications three-year diploma program, bringing together a strong academic and creative curriculum combined with practical application.
WPP's third quarter trading statement reports revenues up 9%
Third quarter reported revenues up 9%
Third quarter like-for-like revenues up almost 5% and gross margin up 5.5%
Reported revenues up over 7% in first nine months
Like-for-like revenues up 5.6% and gross margin up 6.4% in first nine months
Operating margin forecast up over previous target of a 70 basis point improvement over last year
Digital Life: largest-ever global study into online behaviours launches 10 November
study is based on in-depth interviews with over 70,000 people in 60 countries and pinpoints the range of growth opportunities available to brands in the online world. To register interest and for more info go to:
Australia´s The Campaign Palace and Y&R form creative powerhouse in Asia
Y&R has launched boutique sister agency The Campaign Palace in Jakarta, Indonesia to further strengthen its integrated offering to clients across Asia. This is the first office to be opened in Asia by the award-winning Australian creative agency as part of their expansion plans in the region, and will be led by Andrew Dowling & Kevin Le, CEO and ECD of Y&R Jakarta.
JWT acquires majority stake in leading Chinese digital agency, A4A
JWT is taking a majority stake in A4A, a leading full service digital agency in China, subject to regulatory approval. Founded in 2003 and based in Beijing, A4A´s offering includes digital strategy, social media communication strategy, rich media, online advertising, search marketing, e-marketing and media investment management. The agency employs 80 people and clients include Audi, Lenovo, Mamibuy and Nokia.
Ogilvy PR Worldwide
as global agency of record.
media planning account.
, Chief Creative Officer of
Grey New York
named as one of
40 under 40
three major promotions in Trading unit
returns to Grey as CEO of
Grey Group Middle East and Africa
Gold IAB MIXX Brand Destination Site Award
for its work on innovative
Google Art Project
at the Lovie Awards.
New Business Enquiries
Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction -
find out how
More than 80% of companies listed on
The Wall Street Journal
´s Asia 200 Index have a corporate social media presence, up from 40% last year. Showing dramatic growth, the top companies in Asia closed the gap with Fortune 100 companies, where 84% of companies use social media channels for corporate marketing and communications
TNS and Yahoo! present ´Eve-olution: Why Women Rule the Web´
Women now spend more time online doing certain activities - more time emailing, shopping and connecting via social media - surpassing their male counterparts. This report, presented at the ESOMAR 3D Digital Dimensions 2011 conference by TNS and Yahoo!, paints a comprehensive picture for understanding the lives of digital women around the world and how marketers can use this information to improve their digital advertising campaigns.
For a white paper on this report, contact:
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP´s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features include:
Google Art Project - Bringing New Meaning to "Digital Art"
technology creates interesting new opportunities for any business with a product that involves a physical space. By
is the ability to measure the visible time an ad is displayed on the visible window of the user browser. By
: Mobile internet and the emergence of the ´always on´ consumer means the way shoppers think about, validate and act on their purchasing decisions has become splintered. For more, read
Understanding the New Customer Journey
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© WPP 2011 | |
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