e.wire No. 151 - September 2011
WPP news bulletin

Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the on the Group intranet. If you can't see this news bulletin properly, you can also view it here


Stop Press

Kantar acquires Global Market Insite, a global provider of technology solutions and online panels to the market research industry

Kantar acquires the stock of Global Market Insite (GMI), a global provider of technology solutions and online panels to the market research industry. GMI will be aligned with Kantar´s Lightspeed Research. The acquisition of GMI adds panels in 13 countries, bringing Lightspeed Research´s global reach to over four million online panellists across proprietary panels in 38 countries. Notable additions to the Lightspeed Research footprint include Brazil, Mexico and India along with numerous Asian markets. Panel capacity in the US, Canada and the European ´Big 5´ will grow significantly as a result of the acquisition.

Founded in 1999, GMI employs 230 people and is based in Bellevue, Washington, with additional offices in Los Angeles, Boston, Vancouver, London, Paris, Den Bosch (the Netherlands), Munich, Sydney, Hong Kong, Singapore, Shanghai and Tokyo.

WPP Interim Results 2011

  • Billings up over 5% at £21.4 billion
  • Reportable revenues up over 6% to £4.7 billion
  • Reportable revenues in dollars up almost 13% at $7.6 billion and in euros up 6% at €5.4 billion
  • Constant currency revenues up over 8% and gross margin up almost 9%
  • Like-for-like revenues up over 6% and gross margin up almost 7%

WPP acquires Rockfish Interactive

WPP Digital has agreed to acquire the assets of Rockfish Interactive Corp., a leading digital marketing agency, subject to regulatory approval and the approval of Rockfish´s shareholders.

Founded in 2006 and based in Rogers, Arkansas, Rockfish employs 150 people. It provides strategic consulting, technology, mobile, design and digital marketing services to such clients as Walmart, Sam´s Club, Cisco, Procter & Gamble, United Healthcare, EA Sports and Tyson Foods. Rockfish was named "Small Agency of the Year" by Advertising Age magazine in 2009 and in 2010 it was third on the magazine´s "Agency A-List."

New Offers

MediaCom launches new global sports division, MediaCom SPORT

The new division is headed by Marcus John, previously SVP & Managing Director of IMG Consulting Asia/Pacific. MediaCom SPORT will offer four key areas of services: strategic advice, rights negotiation, rights activation and measurement.

Contact: [email protected].

Grey Group acquires a majority stake in Campaigns & Grey in the Philippines

Grey has agreed to acquire further shares in the capital of Campaigns and Grey Inc., one of the Philippines´ leading advertising agencies. On completion Grey will hold a majority of the shares. Founded in 1986 and based in Manila, C&G is a full service communications agency with capabilities including strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. It employs 93 people and major clients include AXA, Boehringer Ingelheim, Electrolux, GlaxoSmithKline, Procter & Gamble, Sara Lee, Sun Cellular and Wyeth Philippines.

Millward Brown and Kantar Media Cymfony launch new online listening solutions

The new suite of online listening solutions merges Kantar Media Cymfony´s analysis of social media and online discussion with Millward Brown´s brand and communications research. The solution suite, which is being launched initially in the US, is designed to run alongside Millward Brown brand tracking programs and offers clients the ability to:
  • Engage in real-time monitoring and crisis management to allow brands to quickly "listen" and respond based on real-time consumer conversation.
  • Understand brands more completely by complementing traditional equity and communications research with in-depth consumer commentary.
  • Inform survey design to ensure studies are created in the language and terminology consumers use and focused on the most relevant category drivers.
Contact: [email protected].

New Business

US Corporation for Travel Promotion appoints JWT as global marketing agency of record (partnering with MediaCom, The Brand Union and Hill & Knowlton).

Caterpillar signs Ogilvy Group China as its 360 Degree agency of record for its corporate brand campaign and marketing activation programs in China for Global Construction and Infrastructure.


Anand Badami promoted to Group Managing Director, Ogilvy & Mather Malaysia.

Y&R Asia has appointed Matthew Collier as CEO of Y&R Vietnam.


Cohn & Wolfe and ZAAZ both selected as one of the 30 Best Places to Work in Advertising Age in the US.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.


Burson-Marsteller and PSB report that majority of business decision-makers in Asia expect a crisis within a year

Burson-Marsteller and PSB report that majority of business decision-makers in Asia expect a crisis within a year

In Asia, the world´s fastest-growing region for manufacturing, two-thirds (67%) of business decision-makers surveyed say they have experienced a crisis, with product safety issues ranking as the predominant source. In the coming year, a majority (53%) expects to have a product safety crisis, and two-thirds say digital and social media have driven up the cost of crisis. However, only 64% of respondents say they have a crisis management plan, and 58% believe there are gaps in their plan. PSB conducted a total of 826 online and face to face interviews globally amongst business decision-makers, including 201 interviews in China, India, Indonesia, Japan and Korea.

Contact: [email protected].

As minority consumers become the majority, brands must adapt to stay relevant, say Millward Brown authors

As minority consumers become the majority, brands must adapt to stay relevant, say Millward Brown authors

In their new book, Marketing to the New Majority: Strategies for a Diverse World (Palgrave Macmillan, August 2011), Millward Brown´s David Burgos and Ola Mobolade explore and analyze America´s increasingly diverse consumer population and offer strategies for marketers hoping to connect with the new mainstream and the different segments that comprise it.

For more information, visit

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP´s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features include:
  • GEMs: Insights from Emerging Markets: Emerging markets continue their inexorable march forward and are becoming the bulwark of the global economy, preventing it from sliding over the precipice. By TNS.

  • In From .com to .brand, Ogilvy give an overview of the shift toward the new gTLDs and how gTLDs can be registered, what it means to operate one and the exciting opportunities they provide brands.

  • Landor: A new brand launch today not only endures dissection, it must also run the gauntlet of virtually every marketing and branding expert-wannabe on the planet. For more, read Brand launches: Opportunities made, missed, and muffed.

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