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Wavemaker China expands leadership team

24 January, 2018


Ann Lim

CHINA — Wavemaker, GroupM’s new global billion-dollar revenue, media, content and technology agency, today announced two key appointments in its senior leader team in China. Ann Lim will take up the newly created role of Chief Operating Officer for Wavemaker China, while Azhar Shah will assume Managing Director position for PLUS China, the bespoke WPP agency dedicated to the CHANEL business.      

In her new capacity as Chief Operating Officer, Ann Lim will support Gordon Domlija, CEO of Wavemaker Greater China, to ensure the implementation of the company’s business strategies and optimization of agency operations, as well as working closely with its leadership team to unlock growth opportunities for all Wavemaker clients.

A well-rounded agency leader and marketer with two decades of integrated communications planning experience, Ann has been with MEC of GroupM since 2010. Prior to her new role, Ann was the Managing Director, PLUS China & Chief Client Officer, MEC China.

As Managing Director of PLUS, Azhar is tasked with continuing to drive the growth of CHANEL business in China, drawing on his wealth of WPP business leadership experience. Prior to his promotion, Azhar was the Head of Strategy for PLUS for three years.  Previously he had worked for 12 years in the China, South Korea, Australia and UK offices of Kantar Millward Brown, WPP’s leading research data and insights company.

“The response to our launch of Wavemaker has been resoundingly positive.  Our mission to bring together media, content and technology to accelerate growth for our clients’ business clearly resonates in China. It is through our outstanding people that we can really bring this to life for clients, and so I am delighted to be able to recognize the contributions made by both Ann and Azhar in enhancing our company reputation and performance. The dedication to everyday strategic and operational excellence that they bring to their new roles will be instrumental in the continuing success of Wavemaker.” said Gordon Domlija, CEO of Wavemaker Greater China ”

Both Ann and Azhar are based in Shanghai and report to Gordon Domlija.


ABOUT WAVEMAKER

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, a comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 72 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company. For more information, go to

Wavemaker China has a team of 800 people across four offices in Beijing, Shanghai, Guangzhou and Nanjing. Clients in the agency’s portfolio includes CHANEL, Danone, Daimler, Meituan, Huawei and Pfizer.  

Press Contact
Lucy Hong
Business Development and Marketing Director
Phone: +86-21-23077868
Email: [email protected]

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