In many ways, 2016 was a year of media firsts. Mobile spend hit unprecedented levels, apps like Pokémon Go made augmented reality ‘real’ for consumers, and live content became a staple at big events. But if you thought 2016 was busy, just wait until you hear what’s in store for 2017.
The One Amazon Page That Most Brands Overlook
With roughly half of all U.S. online consumer product purchase considerations involving an Amazon search, one would think the content and creative elements of a brand’s Amazon product detail page would be a high priority for all marketers. Yet, many brands overlook the impact Amazon product detail page creative content has on discoverability and reducing purchase friction, says Thomas Stelter.
The Cannes Lions International Festival of Creativity draws some of the world’s best creative talent from agencies, clients, media vendors and tech to the south of France. The Lions received a record 43,101 award entries this year. Whilst lucrative for the organisers, it’s also a sobering symbol of a much more cluttered marketing landscape for our clients.
MEC, today released its fifth edition of Review Preview. This collection of global essays recaps the most significant takeaways from the past year and explores how digital transforms the way consumers explore, discover, buy, and engage with products and services as well as with each other, transcending traditional channel boundaries in 2015.
Millward Brown, 2012
The success of marketing communication is judged on a variety of factors, and one of the fundamental criteria is that people remember the ideas conveyed.
MEC Global, 2011
Women who create social content online have much to teach us about communication.
Kantar Media, 2011
Kantar Media take a broad look at the travel category over a six-month period and perform an in-depth analysis of the leading travel segments and advertisers.
What's next in Integrated Marketing? This article explains how "as an industry, we have failed to deliver a consistent form of integration of communication to clients".
Mary Pocsik discusses guidelines for navigating the variety of new media choices now available.
Global TGI, 2011
Welcome to this free publication of extracts from TGI's immense database of product usage information from around the world.