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A selection of published work by WPP authors on current issues including Climate Change, Obesity, Marketing in a Downturn, and China and India.
With China set to become the world’s second largest advertising market, WPP marketing professionals look at the realities of doing business and conducting marketing campaigns in the Middle Kingdom
A selection of published work by WPP authors on Climate Change issues, including green practices, consumer insights, and CSR implications.
A round-up of published work by WPP people on how we approach CR, the work we create for clients, our relationship with our people, and the steps we take to reduce our impact on the environment.
Billing itself the world's fast-growing democracy, India is forecast to become the 3rd-largest world economy (after China and the US) by 2040. WPP marketing professionals look at the realities of the Indian market and its future.
Marketing in a Downturn
A round-up of published work by WPP people on the issues posed by an economic downturn, and strategies that can be adopted to maximise the opportunities. This includes evidence that marketers who cut their expenditure during a recession are likely to lose market share in the long term.
Responsibility for obesity is seen to be both corporate and personal. This selection of research, presentations and articles looks at how marketers can address this complex and controversial issue
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