Review Preview 2010-2011
In today’s communications world, it’s easy to feel you’re on shifting sands. The ‘next big thing’ changes by the day and it becomes increasingly challenging for brand owners to identify the best way to engage their consumers.
With that in mind, some of our talented specialists across the MEC network have collaborated to create
– a collection of our informed views, opinions and predictions on the trends that will come of age this year. In addition, we’ve reviewed those themes which came to light in 2010 and their implications for brand-owners in the future.
In this interactive brochure, you’ll find a wide-ranging, comprehensive selection of bite-size thoughts across Paid Owned Earned communications. You can access sections, relevant sites and embedded video examples – and a PDF version is also available at the click of a button.
We hope you find it interesting.Mel Varley, Chief Strategy Officer, Global
Bill Gates commented that “…people always overestimate how much will changein the next three years, and they underestimate how much they will change inthe next 10 years”. The notion that we overestimate short-term developments and underestimate longer-term ones seems particularly pertinent as I write this introduction to our inaugural global review and preview of the stories, themes andtrends of 2010-11.
Many of the predictions made at the turn of 2009-10 didn’t quite take hold as people thought they would, but those same predictions may well appear prescient as we go through 2011.
In some ways, it’s comforting that 2010 was a year that saw certain technologiesand trends take root and mature rather than our notoriously flighty industry shifting focus and effort to the ‘new next thing’. This is important for sustained uptake and developments of new platforms and helps them find a genuine role in modern marketing communications.
What’s clear from our contributors across the network is that there are some very definite shared themes and trends: data management/application, Facebook/social media marketing, mobile marketing’s steady maturity and new ways to collaborate to deliver great work.
What never changes is the inspirational impact of ideas. Regardless of technologies and platforms, great ideas are what stand out and engage consumers. 2010 was no exception and aside from looking at developments and trends, the purpose of this publication is to share and celebrate those great ideas and executions from across the industry.
We hope you enjoy . Feel free to share and feedback – input for next year’s edition is very welcome.