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Microtrends: The Small Forces Behind Tomorrow's Big Changes Hardcover – 5 Sep 2007

3.5 out of 5 stars 11 customer reviews

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Hardcover, 5 Sep 2007
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Product details

  • Hardcover: 425 pages
  • Publisher: Twelve; First Edition First Printing edition (5 Sept. 2007)
  • Language: English
  • ISBN-10: 0446580961
  • ISBN-13: 978-0446580960
  • Product Dimensions: 16.2 x 3.4 x 23.5 cm
  • Average Customer Review: 3.5 out of 5 stars
  • Amazon Bestsellers Rank: 3,159,682 in Books ()
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Product description


"Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency...." "The New York Times Magazine""

"Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page of Microtrends." "Bill Gates""

"Unrelentingly fascinating" . . . "a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both . . . "Microtrends" is the perfect bible for a game of not-so-trivial pursuits concerning the hidden sociological truths of modern times."
"The New York Times""

"A trivia-lover's dream...Penn adroitly manages to convey the relevance of such minutiae to the world at large."
"USA Today""

"Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way." "Bill Clinton"" --This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

Why the smallest groups have the biggest impact
In Microtrends, Mark Penn, one of the most respected and sought-after analysts in the world, articulates a new way of understanding how we live. He reveals the real trends wielding large influence on society today and tomorrow. In every case these are small patterns of behaviour involving as little as one percent of the population, yet they can transform a business, tip an election, or spark a movement. These are the microtrends.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing our lives. Among them are how people are retiring by continuing to work, why the most influential millionaires are the most shy, how the new geeks are the most sociable people around, and how even some of the most basic trends are being overlooked - like how women are driving technology and how Dads are older than ever and spending more time with the kids than in the past.

People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives, yet little is done to find the logical patterns that underlie their choices. Mark Penn believes that you have to look at and interpret the data to know what is going on, and that conventional wisdom is almost always wrong. In Microtrends he shows how we can all become better trendspotters.

A groundbreaking book, Microtrends is an invaluable tool in the quest to better understand our world and a remarkable portrait of the 21st century, where the most important trends are the smallest ones. --This text refers to an out of print or unavailable edition of this title.

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VINE VOICEon 29 November 2007
Format: Hardcover
0Comment| 7 people found this helpful. Was this review helpful to you?Report abuse
VINE VOICEon 29 November 2007
Format: Hardcover
0Comment| 4 people found this helpful. Was this review helpful to you?Report abuse
on 7 July 2008
Format: Paperback
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