From Transparency to Full Disclosure
By Cohn & Wolfe, October 2013
The collapse of Lehman Brothers in 2008 sent a big chill across the globe and the impact is still being felt – nearly six years on. How could investors and consumers ever trust bankers again?
Banking became the focus of all that was 'bad' and regulators and governments tightened their reins to try to ensure this couldn't be repeated. We are still 'freezing' from what began to unravel... Not only were bankers 'bad' but everyone was 'in rogue mode', from the tax departments of big corporates who paid minimal tax (despite ballooning profits), to the organisations accused of spying and corruption.
This latest research into consumer attitudes shows that corporates still have a long way to go before a thaw even starts. Based on online research of 3,000 UK adults across the US, the UK and China, we explore how consumers are becoming more demanding than ever.
We question whether the CEO now has to be the moral compass of a company; and we examine best practice case studies – which companies are passing the transparency and authenticity test and what we can learn from them. From the Cohn & Wolfe Corporate Affairs: Authentic Brands platform, we look at how companies can communicate better – in the good times, as well as the bad – and discover what radical changes need to be made now for global corporations to emerge from the Ice Age.
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About this report
From Transparency to Full Disclosure is the second report from the Cohn & Wolfe Global Corporate Affairs Team, as part of our Authentic Brands series.
Based on consumer research of 3,000 adults across the UK, USA and China, conducted online in September 2013 by the research company Toluna, the report explores what consumers in three of the world's biggest markets really think about the honesty, transparency and ethics of today's brands.
This report follows on from the 2012 Authentic Brands report, .