This second annual BrandZ™ Top 50 Most Valuable Indian Brands report has set a record. It increased an impressive 33 percent in value, a rate that exceeds the growth of the Global Top 100 for every year since the launch of the Global BrandZ™ rankings a decade ago.
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India’s strong economy – 7.5 percent GDP growth expected this year – helped drive brand value appreciation, of course. But if brand value depended on economic push alone all brands would benefit, and roughly equally. But that’s not the case.
Most categories in the BrandZ™ India Top 50 improved significantly in brand value, but some did not. And seven brands that actually increased over 20 percent in brand value dropped down in the ranking. They grew fast, but not fast enough.
This growth imperative, and the many other important insights and take aways in this report, lead me to the following three key conclusions, which I believe are critical for all brands that intend to successfully compete in India.
I start with this basic point: No matter what market you’re doing business in, and regardless of how fast it’s growing, success relative to the competition comes down to brand. Successful brands in the India Top 50 understand Indian consumers and their rapidly expanding needs and desires.