Logo - BrandZ
Contacts

BrandZ: Martin Guerrieria
Public relations: Lucy Edgar
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Find out more about BrandZ

BrandZ portal:
  • For more information log into the BrandZ portal using your WPP credentials

Key Metrics
Brand Valuation

In order to determine the value of a brand we need to do two things:
  • Calculate the financial value created by a corporation
  • Identify the role that brand has in creating that value
If you want further information on how the brand values are calculated we have produced a short film to explain the methodology. You can watch the video here: .

For more specific information on the brand valuation that you might need, feel free to contact Elspeth Cheung of the Millward Brown Brand Valuation team:
[email protected]