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BrandZ: Martin Guerrieria
Public relations: Lucy Edgar
Top 100

BrandZ Top 100 Most Valuable Chinese Brands 2015


• Brand value rises 22 percent
• Market-driven brands outperform SOEs
• Technology surpasses banks in category value

  Download the full rankings/analysis:

Welcome to the annual WPP BrandZTM Top 100 Most Valuable Chinese Brands 2015.

This is the fifth anniversary edition.

In five years the BrandZTM Top 100 Most Valuable Chinese Brands has become the definitive annual resource for understanding Chinese brands and the dynamics that drive value growth.

The brand value of the Top 100 increased 22% year–on–year surpassing the percentage value growth of the BrandZTM Top 100 Most Valuable Global Brands.

The internet portal Tencent doubled in brand value and claimed the number one position in the BrandZTM China Top 100.

Alibaba, the ecommerce giant, appears in the rankings for the first time following its record breaking $25 billion IPO.

Find out more from the report with rankings, context, insights, pictures plus thought leadership articles and opinion pieces by many WPP company colleagues.

Available for download now for free in English and Chinese.

Watch the videos including the documentary on Tencent and Alibaba, enjoy and discover things that you never knew about Chinese brands

Go to to learn more.

Methodology and Valuation by Millward Brown Optimor

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別れさせ屋 滋賀

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