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BrandZ: Martin Guerrieria
Public relations: Lucy Edgar

BrandZ Top 25 Most Valuable Global Retail Brands 2016/2017

2016/2017 Retail Report
Ranking report

(pdf, 22 Mb)
Introducing the BrandZTM Top 25 Most Valuable Global Retail Brands 2016/2017
  • Global retail brands' value rises 7 percent
  • Top two retail brands are e-commerce businesses
  • Three digital-first brands in the top 10.

Download this full report for an in-depth analysis and insights, retailer profiles, key retail trends impacting us all, brand ranking results and thought leadership articles by WPP company colleagues.
  • See how retailers are refocusing as shopper priorities change
  • Understand why Brand is becoming such an important differentiator between retailers
  • See our comprehensive WPP Shopper Marketing and E-commerce capabilities.

Follow the links to key resources such as The History of Retail in 100 Objects, Retailing to the Customer of One in the IoT Age and Second Era of Digital Retail.

I hope that you find the report and materials useful. For more information go to